Namratha Patel
Markham,Ontario
Summary
Highly organized and detail-oriented professional passionate about executing exceptional events that achieve established goals. Experience with strategic project planning, budgeting and coordinating wide variety of both small-scale and large-scale events. Strong communicator and negotiator able to foster relationships with key stakeholders and vendors.
Overview
10
10
years of professional experience
Work History
Marketing Coordinator
Holt Renfrew
Toronto, ON
06.2022 - Current
- Enhanced brand visibility by developing and implementing company marketing campaigns.
- Executing successful product launch campaigns, driving significant growth in market share within target segments.
- Strengthened relationships with key stakeholders by coordinating internal and external events, collaborating with cross-functional teams to establish successful execution of projects and campaigns.
- Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation, and proposal development for various events.
- Managing CRM database to maximize customer outreach efforts for related events, to help strengthen client relationships.
- Collaborated closely with vendors to develop customized events tailored specifically to their needs by effectively managing all aspects of each event, including planning, budgeting, and execution.
- Successfully coordinating large-scale events for high-profile clients by maintaining clear communication and meeting strict deadlines.
- Delivered consistent results by maintaining a keen focus on data-driven decision-making across all aspects of the role and analyzing KPIs to validate and demonstrate the success of each marketing campaign.
- Increased revenue through the successful negotiation of contracts with vendors, sponsors, and venues.
- Negotiating with vendors to achieve most favorable terms resulting in cost savings for the business.
- Managed relationships with external vendors and contractors to ensure top-quality products and services were provided for each event, resulting in positive client feedback, and successful project delivery.
- Coordinated with cross-functional teams to develop innovative event themes that met vendor and brand objectives and exceeded expectations.
- Managed workflow between staff, coordinating documents and creative material distribution for each event.
- Developed strong relationships with key stakeholders to promote collaboration and ensure smooth execution of each event by cultivating efficient internal communication processes, resulting in more effective project management.
- Ensuring all cross-functional teams are informed, by managing all administrative logistics of each event and campaign launch.
Visual Merchandising Coordinator
Holt Renfrew
Toronto, ON
06.2018 - 05.2022
- Liaise with vendors and suppliers to coordinate logistics and execution of all major projects
- Create and maintain ongoing production schedules, aligning with cross functional teams
- Coordinate the procurement of all support tools; resources, equipment and supplies, ensuring expenses are aligned within allocated budget
- Manage communication of appropriate parameters, standards and expectations set by corporate; ensuring all guidelines are implemented throughout organization
- Assist with talent acquisition, interviewing and hiring staff; administrating orientation sessions and providing initial training to new hires
- Coach and develop team, providing routine feedback to identify areas of improvement as well as reinforcing positive characteristics and attributes
- Work with management to coordinate all deliverables, employee schedules, and records management
- Conduct monthly reports summarizing all expenses, ensuring vendors are paid and budgets are tracked for visibility
Lead Visual Merchandiser
Holt Renfrew
Toronto, ON
06.2014 - 06.2018
- Assisted with the visual and logistical direction to promote sales and drive business
- Partnered with operations manager to create guidelines and directives, ensuring standards are maintained
- Understood the relationship between visual and operations, reinventing merchandise presentations based on sell-through and areas of opportunity
- Monitored stock levels and initiated recommendations for repeat orders and consolidations
- Provided ongoing coaching and development by coordinating in-store product knowledge workshops with vendors and sales team
- Collaborated with marketing team, developing installation strategies for promotional events and launches; coordinated all required deliverables for trunk shows, and in-store events
- Sourced appropriate support tools and equipment
Education
FASHION MERCHANDISING -
Fanshawe College
04.2010
COSMETIC TECHNIQUES & MANAGEMENT -
Sheridan College
04.2008
Skills
- Proposal Development
- Communications Management
- Strategic Planning
- Project Management
- Event Planning and Logistics
- Cross-Functional Collaboration
References Available
Upon Request
Timeline
Marketing Coordinator
Holt Renfrew
06.2022 - Current
Visual Merchandising Coordinator
Holt Renfrew
06.2018 - 05.2022
Lead Visual Merchandiser
Holt Renfrew
06.2014 - 06.2018
FASHION MERCHANDISING -
Fanshawe College
COSMETIC TECHNIQUES & MANAGEMENT -
Sheridan College