Summary
Overview
Work History
Education
Skills
Websites
Certification
Notable Brands Worked With
Timeline
Generic
Naj Sher

Naj Sher

Toronto,Canada

Summary

Senior Digital Marketing Manager and Professor with over 10 years of experience in developing data-driven marketing strategies that increase revenue and improve customer experience. Proven expertise in executing omnichannel campaigns, SEO/SEM, and analytics, with a strong focus on automation and CRM. Demonstrated success in leading high-performing teams and driving marketing transformations for major brands such as Scotiabank, Adobe, and Ford. Committed to achieving results in fast-paced environments while fostering productive relationships and team development.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Senior Project Delivery Manager

Scotiabank
Toronto, Canada
07.2024 - Current
  • Lead project management and execution of over 100 omnichannel campaigns quarterly across Email, Mobile Banking, ABM, and Scotia Online.
  • Managed deployment of 10M+ monthly emails using Adobe Journey Optimizer (AJO) and Responsys, achieving 32% open rate, 9.8% CTR, and
  • Oversaw email platform migration to Adobe Campaign and AJO, resulting in 0% downtime,
  • Developed data-driven journeys and segmentation models in AJO, leading to 18% YoY engagement growth.
  • Utilized Adobe Analytics for performance tracking and A/B testing to optimize conversion and channel performance.
  • Ensured compliance with CASL, AML, and privacy regulations while mentoring a team of 5+ marketers.

Professor

CDI College, ILAC College, Metro College, Citi College, and Evergreen College
Toronto, ON
01.2020 - Current
  • Conducted instruction for over 2,250 students across 1,700 modules, dedicating 18,080 hours to teaching and grading.
  • Developed 40 curricula to address diverse educational needs and align with current industry standards.
  • Evaluated student performance through tests, quizzes, and various assessments to ensure academic integrity.
  • Created comprehensive course materials, including syllabi, lectures, readings, assignments, and exams.
  • Presented lectures at national and international conferences to share insights and research findings.
  • Engaged in scholarly activities with colleagues at professional conferences to promote knowledge sharing.

Senior Digital Marketing Manager

Kinetico (Channel Partner – Costco Wholesale)
Toronto, Canada
12.2022 - 06.2024
  • Secured exclusive sales partnership with Costco Canada; executed national-level marketing campaigns.
  • Applied 180+ AI-driven ad personalization models, improving CTR by 40% and reducing CPA by 35%.
  • Enhanced UX for Kinetico & Costco sites, leading to 30% higher engagement across 19 products.
  • Leveraged Salesforce & Excel to make over 1,400 data-informed decisions.
  • Increased sales by 74% in 8 months via chatbot integration and comprehensive SEO strategy.

Senior Consultant & Team Lead – Adobe Partner

Adobe
Toronto, Canada
10.2021 - 10.2022
  • Led digital marketing transformation for enterprise clients using Adobe Experience Cloud, Marketo, and Measure.
  • Managed a $750M portfolio, reduced costs by 40%, and increased ROI by 28%.
  • Directed a team of 15 consultants; improved campaign efficiency by 75% and engagement by 15%.

Senior Digital Marketing Manager

Brand Guruz & All Integrated Marketing Solutions
Toronto, Canada
05.2020 - 10.2021
  • Delivered SEM and SEO campaigns for 45+ brands, boosting revenue by 59%.
  • Optimized Shopify/BigCommerce sites, increasing sales by 20–35% and traffic by 50%.
  • Managed a team of 5, improving campaign performance by 30%.

Senior Digital Marketing Officer

Gounder Infra Tech – Ministry of Railways, Govt. of India
Bangalore, India
12.2015 - 11.2019
  • Grew online ticketing traffic by 20%, increasing revenue by 40%.
  • Improved website conversions by 25% with targeted SEO and personalized email marketing.
  • Delivered 30% lead growth through optimized multi-channel engagement.

Education

Master’s - Business Administration

York University, Schulich School of Business

Post Grad Certificate - AI, Data Analytics, Digital Marketing

University

MBA - Marketing Management & Research

Singhania University

BEng - Industrial Engineering & Management

Visvesvaraya Technological University

Skills

  • Digital Strategy
  • Omnichannel Campaigns
  • SEO
  • SEM
  • Google Ads
  • Meta Ads
  • Email Marketing
  • Marketing Automation
  • CRM
  • Salesforce
  • HubSpot
  • Adobe Analytics
  • AEM
  • CRO
  • A/B Testing
  • Personalization
  • Team Leadership
  • Project Management
  • UX/UI
  • Web Optimization
  • Data Visualization
  • B2B Marketing
  • B2C Marketing
  • ECommerce Marketing
  • CASL Compliance
  • Risk Awareness

Certification

  • Google Ads
  • Meta Blueprint
  • HubSpot Marketing
  • Adobe Experience Cloud (Analytics, AJO, Campaign)
  • AI in Marketing
  • Advanced Excel
  • CRM Tools (Salesforce, HubSpot)

Notable Brands Worked With

  • Adobe
  • Costco Wholesale
  • Scotiabank
  • Ford
  • Rently
  • Rama Gaming House
  • Government of Canada Tourism
  • 45+ brands in North America & India

Work Type

Full TimeContract Work

Work Location

HybridRemote

Timeline

Senior Project Delivery Manager

Scotiabank
07.2024 - Current

Senior Digital Marketing Manager

Kinetico (Channel Partner – Costco Wholesale)
12.2022 - 06.2024

Senior Consultant & Team Lead – Adobe Partner

Adobe
10.2021 - 10.2022

Senior Digital Marketing Manager

Brand Guruz & All Integrated Marketing Solutions
05.2020 - 10.2021

Professor

CDI College, ILAC College, Metro College, Citi College, and Evergreen College
01.2020 - Current

Senior Digital Marketing Officer

Gounder Infra Tech – Ministry of Railways, Govt. of India
12.2015 - 11.2019

Master’s - Business Administration

York University, Schulich School of Business

Post Grad Certificate - AI, Data Analytics, Digital Marketing

University

MBA - Marketing Management & Research

Singhania University

BEng - Industrial Engineering & Management

Visvesvaraya Technological University

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