NAINA GOYAL
Brantford,ON
Summary
An experienced Marketing professional with 7+ years of experience in all facets of Digital Marketing and Engagement. Highly skilled at leading digital programs, and thriving in a fast-paced ever-changing work environment. Proficient in positioning, segmenting, design innovation, and finding new business opportunities. Strong expertise in developing digital strategies in collaboration with cross-functional teams to drive customer engagement. Skilled at implementing successful marketing campaigns to accelerate the pool (mass marketing, digital campaigns, website management, email programs, social media, SEO, etc.)
Overview
8
8
years of professional experience
1
1
Certification
Work History
Senior Email Marketing Specialist
Info-Tech Research Group
10.2022 - Current
- Overseeing email marketing campaigns and consistently achieving an open rate of 40%+, delivering 2x click-through by implementing personalized content and A/B testing using Marketo, Salesforce, G-suite, and SEMrush.
- Built and executed end-to-end email programs driving engagement with new and existing customers, ICPs, and CXOs aligned with business KPIs on a regular basis.
- Crafted compelling emails, copywriting, designing, outlining customer journeys, email cadence, scheduling, and QA in alignment with an approved email marketing calendar.
Marketing Manager
WGSN | Partner of Technopak Advisors Private Limited
06.2021 - 07.2022
- Overachieved targets of newly acquired leads by 116%+ every month across all WGSN categories.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns, and promotions.
- Strategically executed customer-centric online marketing campaigns, lead generation initiatives, and 3P & 1P events.
- Created collateral materials such as blog writing, whitepapers, use cases, video scripts, social media (LinkedIn and Instagram), and webinars in collaboration with WGSN global marketing teams.
Marketing Manager
Pert Telecom Solutions Private Limited
01.2021 - 06.2021
- Established the company's online presence from the ground up. Created the company's brand messaging, collateral materials, and promotional strategies from scratch.
- Built the company's website on WordPress
- Strategically executed SEO/SEM, Google Analytics, Google Search Console, and social media presence.
- Managed Events, and PR with top news channels & newspapers.
- Implemented HubSpot CRM
- Utilized market trends and target audience statistics to effectively and appropriately market PertSol products.
Marketing Manager
WaveNet Solutions Private Limited
07.2019 - 01.2021
- Established WaveNet's digital presence from scratch. Developed and implemented marketing strategies to use for launches, rebranding campaigns, and promotions.
- Developed company's website on WordPress, and strategically executed SEO/SEM.
- Implemented Google Analytics, Google Search Console, and Tag Manager tools for performance enhancements
- Increased social media presence on LinkedIn, and Medium platform multi-folds every month.
- Contributed to revenue growth of USD 1Mn+ every year from India, USA, Canada, and EMEA region by bringing IT/Telecom and IoT Smart Cities projects.
- Awarded as 'The Best Performer' in August 2021 for bringing a multi-million-dollar project on a 5G module from USA and an IoT-based Smart Cities project from the UK.
Marketing Associate
Stryker
06.2018 - 06.2019
- Governed all aspects of marketing programs for the MedSurg (Endoscopy) department while maintaining HCP & KOL's profiles.
- Undertook MERs initiative for all 1P/3P events, and trainings for the MedSurg department within compliance guidelines.
- Managed budgets of up to USD $500,000 quarterly.
- Recorded and presented qualified leads to sales teams across MedSurg.
- Performed ongoing analysis to develop and advance future marketing strategies.
Senior Territory Sales Executive
Telenor Group
12.2015 - 12.2017
- Drove sales territory and market share growth with the distributors and networking techniques across Gujarat.
- Collaborated in product line expansion, increasing territory sales by 27% quarterly through enhanced offerings.
- Augmented channel sales and planned distribution of Telenor sim card activations by coordinating with distributors to maximize the presence of services and overall efficiency to POS for customers.
Education
MBA - Business Administration And Management
Shanti Business School, Ahmedabad, India
06.2016
Bachelor of Science - Electrical, Electronics And Communications Engineering
Jayoti Vidyapeeth Women's University, Jaipur, India
08.2013
Skills
- Excellent Verbal & Written Communications
- Problem-solving
- Presentation skills
- Ethical and positive
- Time-management skills
- Critical Thinking
Certification
- Digital Strategy Certificate Program, Wharton School, University of Pennsylvania, July 2021
- Email Marketing, HubSpot Academy, September 2022
- Marketing in a Digital World, University of Illinois at Urbana-Champaign, June 2021
Area Of Expertise
- Digital Marketing Strategy
- Marketing Programs via channel mix
- Content development & design innovation
- Marketing calendar & budgets
- Multi-project handling capability
- New Business Opportunities
Languages
English
Full Professional
Hindi
Native or Bilingual
Timeline
Senior Email Marketing Specialist
Info-Tech Research Group
10.2022 - Current
Marketing Manager
WGSN | Partner of Technopak Advisors Private Limited
06.2021 - 07.2022
Marketing Manager
Pert Telecom Solutions Private Limited
01.2021 - 06.2021
Marketing Manager
WaveNet Solutions Private Limited
07.2019 - 01.2021
Marketing Associate
Stryker
06.2018 - 06.2019
Senior Territory Sales Executive
Telenor Group
12.2015 - 12.2017
MBA - Business Administration And Management
Shanti Business School, Ahmedabad, India
Bachelor of Science - Electrical, Electronics And Communications Engineering
Jayoti Vidyapeeth Women's University, Jaipur, India
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