Nafiz Khan
Toronto,ON
Summary
Social Media Manager with over 6 years of experience leading organic social media for major financial brands, including Questrade and Scotiabank. Proven track record of delivering end-to-end campaigns and always-on programs across LinkedIn, Instagram, YouTube, and Facebook—driving audience growth, engagement, and brand trust. Skilled in enterprise brand standards, performance optimization, and community management within highly regulated environments, partnering closely with marketing, product, legal, and compliance teams.
Overview
10
10
years of professional experience
Work History
Founder & CEO
TrustedStars
08.2025 - Current
- Founded and launched a digital reputation-management startup helping local businesses grow visibility through authentic Google reviews.
- Built partnerships with restaurants, gyms, and service-based businesses across Ontario to improve their online credibility.
- Designed branding, website, and client acquisition strategy, achieving measurable growth in client review counts and search rankings.
- Managed all operations including outreach, automation setup, content creation, and client analytics.
Social Media Manager
Questrade Financial Group
03.2022 - 12.2024
- Led end-to-end social for Questrade’s FHSA launch, aligning strategy and execution with Sales and cross-functional partners to support acquisition targets (accounts opened).
- Owned the social campaign for the Edge Mobile App launch, driving awareness and adoption through full-funnel content and channel programming.
- Scaled Questrade’s subreddit community from 10K to 20K members over two years through community management, engagement, and moderation strategy.
- Developed and executed a multi-platform social strategy, delivering double-digit growth in followers, engagement, and video reach.
- Owned the social content operating model—content planning, creator briefs, compliance reviews, and performance optimization using GA and native insights.
Social Media Manager
Scotiabank
05.2021 - 03.2022
- Led end-to-end community engagement program across Scotiabank channels, reducing response time and improving customer sentiment.
- Collaborated with integrated marketing teams to launch targeted paid campaigns that increased visibility and supported acquisition KPIs.
- Implemented best-practice guidelines for monitoring, escalation, and crisis management in partnership with legal & compliance teams.
- Strengthened brand reputation through thoughtful social responses, high-quality content review, and active audience engagement.
Mortgage & GIC Renewal Manager
Scotiabank
03.2019 - 05.2021
- Managed a performance-driven team responsible for mortgage renewals and GIC portfolio conversations, consistently exceeding sales & retention targets.
- Improved customer satisfaction scores through simplified renewal processes and personalized outreach strategies.
Social Media Analyst
Scotiabank
04.2016 - 03.2019
- Owned day-to-day community management across Scotiabank’s organic social channels, responding to customer inquiries and comments at scale, while maintaining brand voice, service standards, and a positive community experience.
- Supported Scotiabank’s 'Scotia Hockey Club' sponsorship across social channels by managing day-to-day community engagement—monitoring conversations, responding to comments/messages, and fostering positive interactions to strengthen brand trust.
- Partnered closely with Legal and Compliance to ensure all social content and community responses aligned with regulatory and brand standards.
- Monitored social trends and competitor activity to inform content strategy and monthly performance reporting, translating insights into clear recommendations.
Education
Marketing -
Centennial College
Digital Marketing Management -
University of Toronto School of Continuing Studies
Hootsuite Social Media Marketing Certification -
Skills
- Social Media Strategy
- Content Creation & Copywriting
- Community Management
- Reputation & Crisis Communications
- SEO for Social
- Campaign Planning
- Team Leadership & Cross-Functional Collaboration
- Performance Reporting & KPI Optimization
Timeline
Founder & CEO
TrustedStars
08.2025 - Current
Social Media Manager
Questrade Financial Group
03.2022 - 12.2024
Social Media Manager
Scotiabank
05.2021 - 03.2022
Mortgage & GIC Renewal Manager
Scotiabank
03.2019 - 05.2021
Social Media Analyst
Scotiabank
04.2016 - 03.2019
Marketing -
Centennial College
Digital Marketing Management -
University of Toronto School of Continuing Studies