Nafiz Khan
Summary
Experienced Social Media Manager with over 8 years of expertise in building and executing social media strategies for leading financial institutions. Proven ability to grow online presence, manage large teams, and drive engagement across platforms. Strong leadership skills and a passion for educating and empowering customers through social channels.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Social Media Manager
Questrade Financial Group
03.2022 - 12.2024
- Developed and executed winning social media strategies at Questrade, resulting in measurable follower growth and increased engagement across platforms like Youtube, Instagram, Twitter, Linkedin and TikTok
- Directed the creation and management of multi-channel content roadmaps, ensuring alignment with business objectives, user demand, and segmentation strategies
- Served as the product owner for social media content, overseeing content creation and delivery to meet brand objectives, and ensuring adherence to high-quality standards across all channels
Social Media Manager
Scotiabank
05.2021 - 03.2022
- Oversaw Scotiabank's community engagement and response program ensuring customer inquiries were addressed efficiently, and positive sentiment was maintained across platforms
- Collaborated with marketing teams to drive paid social media campaigns, utilizing best practices in targeting, segmentation, and ad creative, resulting in improved brand visibility and customer acquisition
- Established protocols for monitoring and responding to customer feedback and complaints, resulting in increased customer satisfaction and improved brand reputation
Mortgages and GIC Renewals Manager
Scotiabank
03.2019 - 05.2021
- Managed a team responsible for renewing Mortgages and GICs via phone, focusing on delivering excellent customer service and hitting key sales targets
- Developed and implemented training programs to improve team members' sales techniques, product knowledge, and customer engagement, resulting in enhanced team productivity and overall success in renewals
Social Media Analyst
Scotiabank
04.2016 - 03.2019
- Utilized SEO Strategies and social media analytics to create high-impact content that was discoverable by users in real-time, driving engagement and action on key posts and campaigns
- Worked closely with compliance and legal teams to ensure that all social media content adhered to industry regulations, mitigating high-risk legal or reputational issues originating from social platforms
Education
Business : Marketing
Centennial College
Skills
- Social Media Strategy & Management
- Campaign Management & Execution
- Reputation Management & Crisis Communications
- Content Creation & Community Engagement
- Team Leadership & Development
- Social Media Analytics & SEO
Certification
- Google Analytics Certification
- Hootsuite Social Media Marketing Certification
Timeline
Social Media Manager
Questrade Financial Group
03.2022 - 12.2024
Social Media Manager
Scotiabank
05.2021 - 03.2022
Mortgages and GIC Renewals Manager
Scotiabank
03.2019 - 05.2021
Social Media Analyst
Scotiabank
04.2016 - 03.2019
- Google Analytics Certification
- Hootsuite Social Media Marketing Certification
Business : Marketing
Centennial College
Similar Profiles
Muskaan AroraMuskaan Arora
Client Service Specialist at Questrade Financial GroupClient Service Specialist at Questrade Financial Group
DUNCAN SHAWDUNCAN SHAW
Operational Video Production Supervisor at Questrade Financial GroupOperational Video Production Supervisor at Questrade Financial Group
Stella LadizhinskyStella Ladizhinsky
Managing Director, Brand & Marketing Strategy at Questrade Financial GroupManaging Director, Brand & Marketing Strategy at Questrade Financial Group
Prithvi Raju KanumuriPrithvi Raju Kanumuri
Sr. QA Automation Engineer at Questrade Financial GroupSr. QA Automation Engineer at Questrade Financial Group
Shahar TalShahar Tal
Independent Social Media Creator + Social Media Manager at Alive Digital MediaIndependent Social Media Creator + Social Media Manager at Alive Digital Media