Mythreye Ravichandran
Scarborough,ON
Summary
Ambitious Social Media Executive offering recent Postgraduate Certificate in Marketing Management and 4 years' experience in successfully implementing marketing and branding strategies to leverage the company's vision and mission . Passionate about combining strategy and creativity, driving new opportunities and building professional relationships. Enthusiastic about joining Publicis Groupe as a Social Coordinator, growing professional strengths and contributing to overall organizational success.
Overview
3
3
years of professional experience
Work History
Senior Social Media Executive
MGM HEALTHCARE
Chennai
07.2021 - 08.2022
- Developed marketing content such as blogs, promotional materials, and ideated creatives for social media.
- Increased customer engagement for MGM Healthcare and followers by 40% through social media.
- Well versed in account management tools like Microsoft ord, excel, powerpoint presentations, MIS, Facebook Ads and Gsuite.
- Managed relationships with third-party agencies, vendors and creative agency to establish timely delivery of content and social media plan.
- Analyzed and reported social media and online marketing campaign results.
- Educated clients on account services and resolved client inquiries regarding statement information and account balances.
- Hands on experience in devising monthly social media calendars.
- Liaised between departments to facilitate communication and keep appropriate parties updated on budgets.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Designed and implemented social media strategies to align with business goals.
- Conducted comprehensive research on media trends and consumer behavior to identify new opportunities for brand growth.
- Maintained relationships with external vendors for access to proprietary data sets that could be leveraged for research purposes.
Digital Marketing Executive
Asymmetrique Advertising Agency
Chennai
07.2019 - 09.2020
- Handled multiple client accounts and was the single point of contact between the client and the creative agency.
- Devised social media weekly and monthly calendars and scheduling of posts in the official pages.
- Acted as a bridge between the client and the agency and sent creative briefs, devised marketing calendars and coordinated with various departments to optimize and deliver marketing insights and strategies.
- Monitored metrics and developed actionable insights to improve efficiency and performance.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 60%.
Education
Post Graduate Certificate - Marketing Management
Centennial College of Applied Arts And Technology
Scarborough, ONCurrent
Master of Arts - Media Management
University of Madras
Chennai, India05-2019
Bachelor of Science - Visual Communiction
Dr. MGR University
Chennai, India05-2017
Skills
- Microsoft Office proficiency
- Time management
- Digital Media
- Content Development
- Market Research
- Planning and Coordination
- Analytics and Reporting
- Social Media and Promotions
- Teamwork and Collaboration
Languages
English
Full Professional
French
Limited
Timeline
Senior Social Media Executive
MGM HEALTHCARE
07.2021 - 08.2022
Digital Marketing Executive
Asymmetrique Advertising Agency
07.2019 - 09.2020
Post Graduate Certificate - Marketing Management
Centennial College of Applied Arts And Technology
Master of Arts - Media Management
University of Madras
Bachelor of Science - Visual Communiction
Dr. MGR University
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