Myrian Bezerra
Toronto,ON
Summary
Dynamic and results-driven marketing professional with experience in developing and executing innovative strategies to drive growth and enhance brand awareness. Skilled in managing social media channels, creating engaging content, and planning community-focused events. A strong collaborator with a passion for fostering partnerships with local businesses to build a vibrant community. Known for a creative mindset, and a commitment to delivering exceptional customer experiences.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Social Media Manager
Cena 7 Digital
03.2023 - Current
- Conducted market and trend research, identifying key consumer insights and emerging trends that resulted in a 15% increase in campaign relevancy and audience engagement.
- Developed comprehensive content strategies across multiple platforms, aligning with business goals and increasing brand visibility by 25% within 6 months.
- Edited and produced engaging video content for social media channels (Instagram Reels and TikToks), driving a 40% rise in video views and enhancing customer interaction.
Freelancer
Graphic Design Freelancer
01.2014 - Current
- Developed brand identities, including logos, color schemes, typography, and visual style guides for multiple clients.
- Created promotional materials for marketing campaigns, such as ads, flyers, and social media content.
Personal Support Worker
Hills' Family
08.2021 - 12.2022
- Helped a 5-year-old boy with Norrie Disease to improve his motor execution on daily activities.
Shift Supervisor
Piccolina Gelato e Altra Roba/Nodo Restaurants
04.2021 - 08.2021
- Trained up to 20 new employees and delegated daily tasks and responsibilities.
- Served up to 30 people per hour during peak periods.
Social Media Manager
Jovem Pan Radio
01.2015 - 12.2016
- Developed engaging content for social media platforms, including text, images, videos, and graphics using Adobe Illustrator and Photoshop, resulting in a 35% increase in audience engagement over a 6-month period.
- Managed and maintained social media accounts across various platforms (e.g., Facebook, Instagram, Twitter, WhatsApp, E-mail), growing the follower base by 20% within a year and improving overall brand visibility.
- Scheduled and published posts using social media management tools, ensuring consistent posting and achieving a 25% increase in post reach over 6 months.
- Planned and executed virtual and in-person events, generating a 30% increase in brand awareness and a 20% boost in event participation.
Education
Commercial Dance - DANCE & ARTS
George Brown College | Canada's Ballet
Toronto01.2019
Dance Performance Preparation - DANCE & ARTS
George Brown College | Canada's Ballet
Toronto, ON01.2018
Bachelor of Arts - Marketing And Advertising*
Estácio De Sá
Natal, Brazil01.2017
Skills
- Social Media Management (Twitter, Tiktok, Pinterest, Instagram, Facebook, E-mail)
- Marketing Tools (Photoshop, Illustrator, Canva, Mailchimp)
- Content Creation & Video Editing
- Community Engagement
- Brand Promotion
- SEO & Google Analytics
- Event Planning & Coordination
- Teamwork and Collaboration
- Problem-Solving
- Multitasking
Languages
English
Native or Bilingual
Portuguese
Native or Bilingual
Certification
- Email Marketing Certification – Mailchimp Academy.
- Digital Marketing Certification - Digital Marketing Institute.
- Social Media Marketing Certification - Hootsuite Academy.
- Google Digital Marketing & E-commerce Professional Certificate
Timeline
Social Media Manager
Cena 7 Digital
03.2023 - Current
Personal Support Worker
Hills' Family
08.2021 - 12.2022
Shift Supervisor
Piccolina Gelato e Altra Roba/Nodo Restaurants
04.2021 - 08.2021
Social Media Manager
Jovem Pan Radio
01.2015 - 12.2016
Freelancer
Graphic Design Freelancer
01.2014 - Current
Commercial Dance - DANCE & ARTS
George Brown College | Canada's Ballet
Dance Performance Preparation - DANCE & ARTS
George Brown College | Canada's Ballet
Bachelor of Arts - Marketing And Advertising*
Estácio De Sá
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