Myra Morris

• Managed client programmatic campaigns running video, native, display, YouTube, connected TV and DOOH.
• Led team of 2 personnel, supervising daily performance as well as training and actioning client requests.
• Provided training for new media buyers to fulfill trading roles
• Assisted senior leadership in managing team revenue goals
• Collaborating with all levels of agency partners and vendors to identify and qualify business opportunities with clients

Accountable to Director for campaign management of budgets up to 1M

• Defined media plans to achieve client approved KPIs
• Drove adoption of custom AI, by accelerating revenue growth with efficient bidding, amongst team
• Identified growth opportunities with client business and successfully pitched high impact branding formats to meet

Engaged in day to day campaign setups in DSP, with continuous optimizations to exceed or meet KPIs

• Created and maintained Excel spreadsheets to provide performance and campaign highlights to clients
• Conducted A/B testing to verify the performance of creative and/or relevant audience strategy. Gaining valuable insights fot the clients for future media strategies
• Ultilized Google analytics and IAS, MOAT and DoubleVerify to monitor relevant campaign metrics, to measure success of the campaigns

• Managing digital campaigns for Dyson client on the Google display network
• Led digital campaign review for individual products under Dyson, directly with the client marketing team
• Providing value to the team by improving CPA across all Dyson products, by end of the contracted term

Supported BMO’s (Bank of Montreal) credit card advertising initiatives, through Meta (Facebook) and Google AdWords platforms

• Trafficked creative and managed client pixels through DCM
• Client facing monthly meetings in person and weekly calls to address campaign progress and planning new strategies
• Underwent training and earned certification in art of Sales

Managed brand campaigns for national/international brands. Some of the industries were food chains, pharmacy chains, entertainment (production companies), alcohol and fashion.

• Planned digital campaigns to promote seasonal awareness or always-on banding campaigns with large budgets.
• Built on understanding of SSPs, Ad exchanges and publishers to bring forth the most efficient and valuable deals for campaigns
• Collaborated with internal data team to design Datorama templates to be compatible for all brand reporting, also tested Power BI

Manage campaigns and worked closely with client teams and managers to deliver on client branding goals through programmatic campaigns run on DSPs

Created concise weekly excel reports for managers and client teams on the progress of digital campaigns

Presented optimization notes and ideas on how to improve brand awareness for portfolio of current clients

Setup campaigns on DSPs, with handson training and developed optimization skills through tests and comparing past performances