Summary

Overview

Work History

Education

Skills

Timeline

Mykel-Jay Barcena

Vancouver,BC

Summary

Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives. Innovative Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

years of professional experience

Work History

Distribution Manager /Digital Marketing Manager

Foreseeson EVSE Technology Inc.

11.2023 - Current

Managed portfolios of accounts, ensuring timely follow-up on leads and maintaining accurate records in CRM system.
Increased sales revenue by developing and maintaining strong relationships with key clients.
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Boosted sales performance through creations of engaging promotional materials and targeted advertising strategies.
Managed workflow between staff, coordinating documents, planning, and creative material distribution.
Optimized website content for improved search engine rankings and increased web traffic.
Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
Increased customer engagement with creative content strategies, tailoring messages to target demographic preferences.
Leveraged marketing automation tools to streamline campaign execution and tracking.
Improved website visibility through development and implementation of SEO strategies.

Marketing Director

Umteen Company

05.2023 - Current

Built strong relationships with industry professionals and influencers.
Developed comprehensive marketing plans in alignment with overall business goals and objectives.
Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
Directed trade show participation, maximizing exposure for company products and services.
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Optimized digital marketing efforts for increased online presence and customer engagement.
Implemented effective PPC campaigns, driving significant increases in traffic and conversions.
Optimized website performance and user experience through strategic SEO implementation.
Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.

Mortgage Broker

I.M.I Financial Group

06.2022 - Current

Collaborated with and facilitated communications between borrowers and lenders to obtain ideal loans for home purchases.
Assessed clients' financial data to determine loan suitability.
Explained entire mortgage loan process to borrower.
Advised clients on loan process and specialized topics in home purchasing and refinancing option.
Established strong relationships with borrowers, which helped to forge new business opportunities.
Fielded customer complaints and provided solutions.
Explained different types of loans pertaining to client situations.
Worked with underwriters to fix application problems and resolve issues.
Evaluated borrower financial information, pay stubs and credit history to determine loan possibility.

Account Executive Manager

TFG, Travelers Group Financial

06.2019 - 06.2021

Sales
Preformed credit reviews for potential clients
Analyzing customer ﬁnancial statements to provide recommendations on improving credit
Conducting ﬁnancial analysis for transaction opportunities
Managed workflow prioritizing loan requests
Providing clients with exceptional service
Built and strengthened relationships with new and existing accounts to drive revenue growth.
Prospected new clientele through networking, cold calling, canvassing and referrals.
Identified client business needs by gaining understanding of goals, objectives and processes.
Communicated between internal and external stakeholders, clients and vendors.
Delivered services to clients to secure additional business and grow revenue streams.

Senior Sales & Auto Financing Team Lead

Canada Drives

08.2016 - 06.2019

Preformed credit reviews for potential clients
Analyzing customer ﬁnancial statements to provide recommendations on improving credit
Conducting ﬁnancial analysis for transaction opportunities
Transitioned to new role as Auto ﬁnance team lead (2017)
Developing ﬁnancial packages for my clients to close auto deal
Delegating tasks to my team and empowering them to take on new challenges for growth and professional development
Ensuring customers experience is my number one priority
Offered friendly and efficient service to customers, handled challenging situations with ease.
Exceeded goals through effective task prioritization and great work ethic.
Resolved problems, improved operations and provided exceptional service.