MUSSA OBAD
Oakland
Summary
Legal technology sales professional with 4+ years of B2B SaaS experience across eDiscovery, cloud security, and enterprise software. Experienced in territory development, new business prospecting, account planning, Salesforce hygiene, consultative discovery, and multithreading with law firms and corporate legal teams. Promoted into an Account Executive role at Everlaw after exceeding quota as a Senior SDR and sourcing closed-won revenue through disciplined outbound execution.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Account Executive, Legal Mid-Market
Everlaw
Oakland, CA
02.2026 - Current
- Own and develop a legal technology sales territory focused on law firms and legal teams evaluating cloud-native eDiscovery, review, AI, and litigation workflows.
- Build account plans, identify net-new and expansion opportunities, initiate executive-level outreach, and manage active opportunities through discovery, demo, commercial alignment, and close planning.
- Lead consultative conversations around eDiscovery pain points including data migration, review efficiency, production workflows, AI adoption, and replacement of legacy tools such as DISCO, Relativity, iPro, and other review platforms.
- Maintain organized Salesforce records, next steps, pipeline updates, and account details to support forecasting, deal strategy, and cross-functional handoffs.
- Partner with Sales Engineering, Customer Success, Data Operations, and leadership to scope technical requirements, align pricing options, and create a clean transition from sales process to onboarding.
Senior Sales Development Representative
Everlaw
Oakland, CA
08.2023 - 02.2026
- Achieved 105% quota attainment in FY25 while sourcing more than $213K in closed-won revenue across legal and enterprise accounts.
- Generated $500K in qualified pipeline by prospecting into high-potential accounts, nurturing stakeholder relationships, and leveraging LinkedIn, cold calling, email, and industry events.
- Maintained a 27% cold call connect-to-meeting rate through targeted account research, tailored messaging, and value-driven discovery.
- Supported territory execution by identifying buying committee members, multithreading across legal and business stakeholders, and accelerating qualified opportunities for Account Executives.
- Developed fluency in eDiscovery workflows, including collections, processing, review, redactions, productions, legal holds, data migrations, and AI-assisted review use cases.
Business Development Representative
Cloudflare
San Francisco, CA
02.2022 - 08.2023
- Achieved 106% quota attainment across full tenure while prospecting into mid-market accounts generating $50M-$1B in annual revenue.
- Sourced more than $618K in closed-won revenue through account-based prospecting, personalized outreach, and close partnership with Account Executives.
- Used Salesforce, LinkedIn Sales Navigator, ZoomInfo, Sendoso, Vidyard, and Drift to identify prospects, execute campaigns, and drive engagement.
- Mapped account priorities, qualified inbound and outbound opportunities, and helped build pipeline across cloud security, performance, and enterprise infrastructure use cases.
Education
Bachelor's Degree - Business Administration
California State University, East Bay
Hayward, CASkills
- Territory Management
- Strategic Account Planning
- New Business Development
- Consultative Selling
- EDiscovery SaaS
- Legal Tech Sales
- Law Firm & Corporate Legal Outreach
- Pipeline Generation
- Forecasting Support
- Salesforce CRM
- Multithreading
- Discovery & Demo Preparation
- Negotiation Support
- Account Expansion
- Data Migration Scoping
- AI / GenAI Workflow Positioning
Certification
LinkedIn B2B Sales (2022); HubSpot Inside Sales Certification (2022); eDEx Certification (in progress); CEDS Certification (in progress)
Timeline
Account Executive, Legal Mid-Market
Everlaw
02.2026 - Current
Senior Sales Development Representative
Everlaw
08.2023 - 02.2026
Business Development Representative
Cloudflare
02.2022 - 08.2023
Bachelor's Degree - Business Administration
California State University, East Bay