Muskaan Khanna
Toronto,Canada
Summary
Highly motivated and creative communication professional with 2 years of experience, seeking an Internship position to leverage diverse experience in public relations and content creation. With a strong background in client management, event planning, and strategic communications aiming to contribute effectively to the fast-growing company’s marketing initiatives. Committed to delivering innovative marketing solutions and gaining valuable hands-on experience in a dynamic, real-world setting.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Associate Image Executive
DENTSU Creative
06.2022 - 11.2023
- Role: Clients- Motorola, WSP (Louis Berger), Hong Kong University of Science and Technology, Teach For India and CollegeDekho
- Handling clients from various sectors like Tech, IT & Construction, Education, NGO & Ed-Tech Startup
- Tracking internal and industry updates as well as opportunities to participate
- Drafting Press Release, Articles, Press Notes
- Working on KPI & WIP reports -Being the point of contact for the client
- Organizing launch events (Motorola razr global & India launch) and coordinating for the same leading to increase in brand visibility upto 40%
- Coordinating with vendors
- Building media relations for better opportunity
- Handling and Managing Crisis with calmness and mindfulness
- Researching for new Business and drafting pitch for them
Public Relations Intern
WHIZZ COMMUNICATIONS
08.2021 - 03.2022
- Client- Auntie Fung’s (Pan-Asian restaurant)
- Exploring Industry Trends
- Increased awareness of company services and products with implementation of PR strategies.
- Managed media lists and relationships to secure valuable coverage opportunities for clients.
- Tracked and reported on success of campaigns and public relations efforts.
- Prepared social media posts and videos with eye for viral content strategies.
- Developed original content for blog posts and website articles.
- Pitched story ideas proactively to targeted media outlets, securing high-quality coverage that supported overall client objectives.
- Developed compelling press releases for successful media coverage and increased awareness.
Content Writer
Bennett Coleman & Co. Ltd. (The Times of India)
01.2021 - 02.2021
- Completed thorough research into assigned topics
- Drafted articles for newspaper and online portal
- Developed and pitched story ideas to editors.
Education
Post-Graduate Certificate - Advertising- Media Management
Humber College
Toronto, ON09.2024
Bachelors - Journalism and Mass Communication
Banasthali Vidyapith
Jaipur, India07.2022
Skills
- Content Writing & Editing
- Oral & Written Communications
- Campaign Coordination & Event Planning
- Social Media Management
- Media Relations & Crisis Management
- Client Relations & Account Support
- Media Monitoring & Analysis
- Time Management
Certification
- Google Ads Search, July, 2024
- Hootsuite- Social Media Marketing, June, 2024
- Graphic Design: Photoshop, Illustrator and InDesign, Apr, 2024
- Premiere Pro for Social Media Content, Apr, 2024
- Photoshop-Illustrator-InDesign Power Combo, March, 2024
Volunteer Experience
- Content Writer, PR & Lattes- July-Present
Drafted and created content to support organization’s initiatives
- Event Volunteer, Humber International Graduate School (IGS) Feb-Present
Assisted in organizing and executing campus events
- Event Organizer, Banasthali Vidyapith, Feb-Mar 2022
Coordinated campus events and managed logistics
- Content Writer, Girl Up Seher, Oct 2021-Oct 2022
Created content to support the organization’s initiatives
Timeline
Associate Image Executive
DENTSU Creative
06.2022 - 11.2023
Public Relations Intern
WHIZZ COMMUNICATIONS
08.2021 - 03.2022
Content Writer
Bennett Coleman & Co. Ltd. (The Times of India)
01.2021 - 02.2021
Post-Graduate Certificate - Advertising- Media Management
Humber College
Bachelors - Journalism and Mass Communication
Banasthali Vidyapith
- Google Ads Search, July, 2024
- Hootsuite- Social Media Marketing, June, 2024
- Graphic Design: Photoshop, Illustrator and InDesign, Apr, 2024
- Premiere Pro for Social Media Content, Apr, 2024
- Photoshop-Illustrator-InDesign Power Combo, March, 2024
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