Muskaan Garg
Kingston,ON
Summary
Experienced Marketing and Communications professional skilled in executing marketing initiatives and providing advanced administrative support. Proven track record in coordinating email campaigns, event planning, and developing marketing materials such as presentations and social media posts. Proficient in managing communication logistics, producing collateral, and handling administrative and financial duties. Expertise in setting up campaigns, analyzing performance, and making data-driven recommendations to improve search engine results. Strong background in building brand awareness through website and social media management.
Overview
1
1
year of professional experience
Work History
Marketing Intern
LightBody Marketing
Kingston
04.2024 - 05.2024
- Worked on video transcripts and researched clients to create effective marketing strategies for the company’s social media.
- Generated leads for various projects.
- Handled camera operations, including managing a green screen background, to produce high-quality video content.
Project Coordinator
Inclusive Play Project
Kingston
03.2024 - 04.2024
- Conducted market research and analyzed the market to form a target audience.
- Developed a detailed marketing plan that included both online and traditional marketing methods.
- Created marketing materials, including brochures, posters, and social media posts.
- Served as Project Coordinator, overseeing client meetings and monitoring the progress of group initiatives.
Marketing Coordinator
Daft Brewery
Kingston, ON
10.2023 - 11.2023
- Created a campaign around selling beers online.
- Conducted thorough market research to understand customer preferences and market trends.
- Utilized diverse marketing approaches to achieve the campaign goals.
- Crafted captivating social media content for personal branding, incorporating distinct brand colors.
Additional Assistant
Projects
- Utilized graphic design tools such as Canva, Photoshop, and InDesign to develop branding materials for clients like Titleist and Nature Canada.
- Produced and edited numerous videos for small local businesses, including cafes and the Kingston Humane Society.
- Established a self-made brand on Shopify, implementing SEO optimization techniques using keywords from the keyword planner tool.
- Executed digital marketing strategies, including creating engaging Facebook Ads through A/B testing for Nature Canada.
Education
P.G CERTIFICATE IN DIGITAL MARKETING -
St. Lawrence College
P.G CERTIFICATE IN BROADCASTING PERFORMANCE AND DIGITAL MEDIA -
Conestoga College
B.A IN JOURNALISM AND MASS COMMUNICATION -
Amity University
Skills
- Microsoft Office
- Microsoft Excel
- Adobe Software
- Adobe Creative Cloud
- Shopify
- Event Planning
- Time Management
- Search Engine Optimization
Languages
English
Professional
Hindi
Native/ Bilingual
Punjabi
Native/ Bilingual
Timeline
Marketing Intern
LightBody Marketing
04.2024 - 05.2024
Project Coordinator
Inclusive Play Project
03.2024 - 04.2024
Marketing Coordinator
Daft Brewery
10.2023 - 11.2023
Additional Assistant
Projects
P.G CERTIFICATE IN DIGITAL MARKETING -
St. Lawrence College
P.G CERTIFICATE IN BROADCASTING PERFORMANCE AND DIGITAL MEDIA -
Conestoga College
B.A IN JOURNALISM AND MASS COMMUNICATION -
Amity University
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