Microsoft Office Suite
Murray Blair-Speirs
Cobble Hill,BC
Summary
Skilled Marketing Manager with proven track record in developing and implementing strategic marketing plans that increase company visibility and revenue. Strong leadership abilities, creativity, and knowledge of market trends to effectively manage marketing teams and projects.
Successfully increased market share by identifying customer needs and tailoring marketing strategies accordingly. Demonstrated ability to improve brand recognition through innovative campaigns and effective communication strategies.
Experienced in fast-paced environments and adaptable to last-minute changes. Thrives under pressure and consistently earns high marks for work quality and speed. Highly-motivated professional with the desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
14
14
years of professional experience
Work History
Business & Marketing Strategist
MBS Strategy
Victoria, BC
01.2022 - 01.2024
- Improved brand awareness and promoted new products for clients - envisioning and implementing numerous print, web, and video marketing strategies
- Delivered expert-level marketing consultancy to multiple leading companies, both national and international
- Developed large format digital content for arenas, stores and events
- Steered and empowered high-functioning cross-functional teams, designing impactful messaging, demand-generation programs, and sales tools
- Cultivated relationships with national and local customers, while actively engaged with senior management and presenting ideas and strategies.
Strategy & Innovation Manager
XKL Optical Networks
Seattle, WA
01.2019 - 01.2021
- Directed and managed sales & marketing operations with the aim of business development and project management
- Managed and enhanced efficiencies of marketing campaigns while tracking site analytics and insights
- Fostered customer engagement and experience by developing creative marketing initiatives
- Produced highly engaging content on all online channels, while distributing and overseeing email marketing
- Tracking and analyzing campaign results and reach
- Re-designed product with focus on the branding and hardware chassis
- Developed new website.
Marketing & Communications Strategist
BC Ferries & Marine Workers Union
Nanaimo, BC
01.2016 - 01.2018
- Developed and published highly engaging marketing content for the union and improving public relations between the union and public
- Initiated custom campaigns around community engagement including showcasing member charity initiatives
- Coached and enhanced skills and performance of staff through diverse programs.
Founder & President
InspekTech
Vancouver, BC
01.2010 - 01.2016
- Developed a PaaS/SaaS for Insurance and Financial sectors to remotely evaluate risk and values
- Managed overall operations, including relationship building, people management, P&L accountability, and marketing
- Drove profitability through value added strategies and new partnerships
- Headed integrated web portal, allowing underwriters and lenders to review inventory of 150,000+ residential and commercial properties and assess sets risks online
- Partnered with and integrated online services with BC Online and LandCorp
- Cultivated relationships by coordinating with local, national, and international associations
- Directed the development of integrated web applications, meeting specific client requirements.
Education
Marketing Degree - Marketing Management - Marketing Communications
Nelson Mandela University
Port Elizabeth, South AfricaSkills
- Creative Direction
- Partnership Development
- Competitive Analysis
- Campaign Management
- Social Media Strategy
- Brand strategy
- Innovation management
- Strategic Marketing
- Decision-Making
- Content Development
- Customer Relationship Management (CRM)
- Social Media Marketing
- Digital Marketing
- Creative and Innovative
- Public and Media Relations
- Marketing and Advertising
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
Adobe Suite CC (Photoshop, Illustrator, Lightroom)
Final Cut Pro X
Adobe Premier Pro
CRM Management
Timeline
Business & Marketing Strategist
MBS Strategy
01.2022 - 01.2024
Strategy & Innovation Manager
XKL Optical Networks
01.2019 - 01.2021
Marketing & Communications Strategist
BC Ferries & Marine Workers Union
01.2016 - 01.2018
Founder & President
InspekTech
01.2010 - 01.2016
Marketing Degree - Marketing Management - Marketing Communications
Nelson Mandela University
Certification
Marketing & Business Degree
Respectful Onsite Innitiative (ROI)
JEDI
Cultural Safety
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