Hi, I’m
Muri Lanval
London,ON
Summary
Results-driven Business Analyst with 6+ years of experience in analyzing business processes and requirements, identifying areas for improvement, and developing solutions that drive business growth. Detail-oriented in conducting analysis and research to come up with solutions to common business problems. Polished in formulating business improvement strategies and overseeing new technology and system implementation. Commercially-aware professional with in-depth knowledge of computing systems and project management techniques.
Overview
7
years of professional experience
4
Certification
Work History
First Canadian Title – Default
Lead Business Analyst
07.2021 - Current
Job overview
- Eliciting and gathering stakeholder requirements using various elicitation techniques to understand the current billing process, identify pain points and opportunities for improvement
- Documented these requirements in a clear and concise manner using MS Visio, MS Word, Excel
- Using business and stakeholder requirements to create detailed user stories on Azure Boards, with the development team, of how the billing service should work
- Prioritizing requirements with the project development team using prioritization techniques such as MoSCoW, RICE, based on their importance and feasibility
- Validate requirements and user stories with stakeholders by showing data flow through the system in process flow diagrams and using wireframes created on Lucidchart to illustrate the user interface
- Working closely with the technical team to ensure that requirements and user stories are translated into technical specifications that can be implemented, ensuring that the solution meets the business needs and user requirements
- Testing and validating solutions to ensure it meets requirements and is functioning as expected
- Also working with end users to gather feedback and ensure that the solution meets their needs
- Facilitate collaborative sessions such as JAD sessions with key business and technology stakeholders so they can share expertise and concerns, and ensure that the solution meets the needs of all stakeholders
- Communicate progress and status to stakeholders using various methods such as Demos, PowerPoint presentations and, JAD sessions - to identify issues and concerns early in the project lifecycle to reduce the risk of delays, scope creep and cost overruns
- Performing gap analysis by identifying existing “As-Is” process, technologies, tasks, and inputs while documenting the enhancements to meet the “To-Be” requirements
- Identifying and documenting business rules, developing test cases for BAT, and participating in QA test reviews
- Scheduling meetings with the development and QA team to estimate the time required for the new changes
- Keep abreast of latest developments and assessment methods in business analysis and change management fields and maintain communication with appropriate functional teams.
Laurentian Bank
Business Analyst, Customer Loyalty Program
08.2017 - 06.2021
Job overview
- Worked with the Product Manager to define program requirements including program structure, rewards and incentives, and customer segmentation as well as KPI’s, developing dashboards and reports, and conducting ongoing analysis of program data
- Defined program rules and terms, such as redemption criteria and expiration policies
- Worked with the Manager, CRM, and Loyalty to manage loyalty campaign reporting, lifecycle analysis, multichannel response to programs, and to support list selections, ordering prospect names, setting up test, ensuring banking security and control groups are in place
- Conducted market research to understand the market landscape and identify trends, competitor offerings and customer preferences
- Developed business case to support the development of the loyalty program, including cost-benefit analysis, return on investment (ROI) calculations, customer lifetime value (CLV) models to secure buy-in from stakeholders and justify the investment in the program
- Worked closely with IT to ensure that the loyalty program requirements are translated into technical specifications that can be easily implemented
- Worked with User Experience (UX) designers to design and test user experience for the loyalty program, this includes designing customer journeys, wireframes, and prototypes on Lucidchart, as well as conducting user testing to ensure program meets customer needs and expectations
- Worked with marketing and communications team to develop program communications, including program launch materials, customer communication plans, and ongoing promotions
- Participated as a key member of the Scrum team, attending daily stand-up meetings, conducting backlog grooming, facilitating sprint planning, supporting development and
- Quality Assurance testing, facilitating a visual demonstration of the delivered business value to project stakeholders, and contributing to an effective sprint retrospective
- Bridged the gap between the business and the technical teams, ensuring common understanding and alignment of both functional and non-functional requirements
- Facilitated team discussions with the development and QA team throughout the sprint to ensure completeness and testability of the project solution to be delivered.
Tangerine
Business Analyst
11.2015 - 06.2017
Job overview
- Led business process improvement projects to improve operational efficiency and customer experience
- Collaborated with business stakeholders to identify process improvement opportunities, define scope and objectives, and develop project plans
- Collaborated with business and technology stakeholders to gather and document business requirements for banking systems and applications
- Conducted gap analysis and developed functional specifications to bridge the gap between business requirements and system capabilities
- Conducted process mapping and analysis, identified root causes of inefficiencies, and recommended solutions to eliminate waste and streamline processes
- Conducted user acceptance testing and coordinated implementation of process improvements and implementation of system changes
- Developed test plans, test cases, and conducted functional testing to ensure system requirements are met
- Develop training material and conducted training sessions for business users to ensure process changes are effectively adopted
- Maintained project documentation and reported progress to management.
Education
Fanshawe CollegeLondon, ON
Certificate in Project Management
2019
EPFLLausanne
Masters from Advanced Studies (Management And Technology)
2016
University of AbujaAbuja
Bachelor of Laws
2005
Skills
- Business Analysis Tools: JIRA, Confluence, Miro, Azure Boards
- Methodologies: Agile, Waterfall, Scrum, SDLC
- Documentation Standards: BRD, FRD, Use Case, User Story, Functional Specification
- Testing Tools: HP Quality Center, HP ALM/ HPQC
- Data Analysis: SQL, Excel
- Communication: Stakeholder Management, Facilitation, Presentation
- Project Management: PMBOK, MS Project, MS Office
- Modelling Tools: MS Visio, Lucidchart
- Microsoft Office Suite
- Requirements gathering
- Business process improvement
- User acceptance testing
- Project Management
- Product management
- Cost-benefit analysis
Certification
- SQL, BlackTECH for Tech Professionals - 2022
- Certified Scrum Product Owner, - 2021
- Business Analysis Training (IIBA endorsed) - 2020
- Certificate in Project Management, Fanshawe College - 2019
References
Referees available upon request
Timeline
Lead Business Analyst
First Canadian Title – Default
07.2021 - Current
Business Analyst, Customer Loyalty Program
Laurentian Bank
08.2017 - 06.2021
Business Analyst
Tangerine
11.2015 - 06.2017
Fanshawe College
Certificate in Project Management
EPFL
Masters from Advanced Studies (Management And Technology)
University of Abuja
Bachelor of Laws
Similar Profiles
Carolyn RossCarolyn Ross
Bilingual Residential Title Officer at First Canadian TitleBilingual Residential Title Officer at First Canadian Title
Kimberly TepsicKimberly Tepsic
NA at First Canadian Title Insurance Ltd/FCTNA at First Canadian Title Insurance Ltd/FCT
Yiorgos SotiropoulosYiorgos Sotiropoulos
Business Development Manager at First Canadian Title Insurance Company Ltd.Business Development Manager at First Canadian Title Insurance Company Ltd.