MUKUL NIRWAN
Surrey,BC
Summary
Sales professional, ready to accept challenges to meet the requirements as well as to contribute experience and interpersonal skills in the area of Sales and Marketing.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Sr. Manager
ACC Ltd (A Holcim Group Co.)
04.2022 - 05.2022
- In Charge of Delhi & South Haryana Market
- Roles & Responsibilities:
- Ensure to achieve the sales target for the assigned territory at agreed price position to achieve maximum retention
- Overseeing the sales & marketing operations thereby achieving increased sales growth across region
- Responsible for Profit & Loss, Sales forecast, planning & execution
- Price fixation of each market, focus on improving price premium, motivated all field staff & channel partner for improvement in pricing
- Monitoring of Recovery & credit control
- Responsible for handling channel Sales and market development
- Planning, allocation & distribution of stock to channels
- Handling Warehouse Management
- Analyzed daily market condition, work out the sales strategy and for product promotion, placement to new and existing area
- Allocation of Budget for Brand Promotion
- Developing, managing & motivating a growing team of sales professional, so that they can deliver high standards of sales services to the customers
- Implementing sales promotions/Scheme
- Responsible for setting and tracking daily activities sales plan for sales staff
- Implemented cost cutting measures in order to increase profitability.
- Collaborated with vendors, suppliers and transport carriers.
- Managed team of 14 and oversaw all multi-regional sales plans.
Sr. Manager
Birla Corporation Ltd
02.2017 - 04.2022
- Regional In Charge of North Rajasthan Market with team of 18 members with total sales volume of 35k MT/Month
- Earlier In Charge of Delhi & NCR Market with team of 7 members with total sales volume of 15k MT/Month
- Roles & Responsibilities:
- Ensure to achieve the sales target for the assigned territory at agreed price position to achieve maximum retention
- Overseeing the sales & marketing operations thereby achieving increased sales growth across region
- Responsible for Profit & Loss, Sales forecast, planning & execution
- Price fixation of each market, focus on improving price premium, motivated all field staff & channel partner for improvement in pricing
- Monitoring of Recovery & credit control
- Responsible for handling channel Sales and market development
- Planning, allocation & distribution of stock to channels
- Handling Warehouse Management
- Analyzed daily market condition, work out the sales strategy and for product promotion, placement to new and existing area
- Allocation of Budget for Brand Promotion
- Developing, managing & motivating a growing team of sales professional, so that they can deliver high standards of sales services to the customers
- Implementing sales promotions/Scheme
- Responsible for setting and tracking daily activities sales plan for sales staff
- Implemented cost cutting measures in order to increase profitability., Transform the market perception
- Modify the Price positioning of Chetak brand from C category brand to B+ category brand
- Experience of launching of new brand Ultimate/Perfect plus Cement at par to premium brands in Delhi market with a premium of Rs.35 PB on PPC
- Implemented 100% RTGS payment.
Astt. Manager
Lafarge India Ltd
03.2015 - 02.2017
- Achieve Monthly Sales Target through channel distribution
- Network Development- Appointment of Dealers & Sub-Dealers
- Arranged & managed promotional activities for dealers
- Developing the distribution network to achieve better penetration, reach and increase market share in assigned territory significantly
- Market Intelligence- Daily Competitors reporting on price, activities, sales, gathered market and customer information
- Planning, allocation & distribution of stock to channels., Recipient of Highest Sales- West Delhi Depot award for the year 2015
- Placed Duraguard cement at par to premium brands in Delhi market
- Selected for Executive MBA by the Company from IIM Lucknow
- Increased sale up to 35% in one year in West Delhi
- Converted 50% channel network in to exclusive network in to West Delhi.
Sr. Sales Officer
Shree Cement Ltd
07.2012 - 02.2015
- Achieve Monthly Sales Target through channel distribution
- Network Development- Appointment of Dealers & Sub-Dealers
- Arranged & managed promotional activities for dealers
- Developing the distribution network to achieve better penetration & reach
- Market Intelligence- Daily Competitors reporting on price, activities, sales, gathered market and customer information
- Planning, allocation & distribution of stock to channels.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
Territory Sales Officer
Ambuja Cements Ltd (A Holcim Group Co.)
, WEST
08.2010 - 07.2012
- Achieve Monthly Sales Target through channel distribution
- Network Development- Appointment of Dealers & Sub-Dealers
- Arranged & managed promotional activities for dealers
- Market Development
- Market Intelligence- Daily Competitors reporting on price, activities & sales.
Marketing Executive
Adrett Homes Ltd
01.2009 - 07.2010
- Exploring new clients for the company in a particular segment and serve the old ones
- Promoting the brand name of the company targeted customers
- To have regular update about the market dynamics
- Upgrade the client about the latest technology & help in making their product more valuable.
Education
Post Graduate Diploma in Business Management - Business Management, Marketing Management, Finance
Centre For Management Development
LLB -
HNB Garhwal University
2017
BBA - undefined
Institute of Technology & Science
2005
XIIth standard - undefined
Govt. Sr. Sec. School
2002
Xth standard - undefined
Rishikul Vidyapeeth
2000
Skills
- Influencing and Negotiating
- Cross-Functional Team Leadership
- Operations Planning
- Logistics Support Services
- General Management and Administration
- Business Management and Development
- Managing Vendors
- Transport Logistics
Accomplishments
- Promoted to Regional Sales Manager after successful 12 years in the sales department.
- Named "Manager of the Year" in [2019].
- Transform the market perception.
- Modify the Price positioning of Chetak brand from C category brand to B+ category brand.
- Experience of launching of new brand Ultimate/Perfect plus Cement at par to premium brands in Delhi market with a premium of Rs.35 PB on PPC.
- Implemented 100% RTGS payment.
- Recipient of Highest Sales- West Delhi Depot award for the year 2015.
- Placed Lafarge Duraguard cement at par to premium brands in Delhi market.
- Selected for Executive MBA by the Company from IIM Lucknow.
- Increased sale up to 35% in one year in West Delhi.
Certification
Certificate of Leadership and Management Professional.
Certificate of Results Producing Leadership.
Certificate of Personal Interpersonal Leadership.
Certificate of Accomplishment for Advance Excel
Hobbies
Travelling
Meeting New Peoples
Listening Music
Timeline
Sr. Manager
ACC Ltd (A Holcim Group Co.)
04.2022 - 05.2022
Sr. Manager
Birla Corporation Ltd
02.2017 - 04.2022
Astt. Manager
Lafarge India Ltd
03.2015 - 02.2017
Sr. Sales Officer
Shree Cement Ltd
07.2012 - 02.2015
Territory Sales Officer
Ambuja Cements Ltd (A Holcim Group Co.)
08.2010 - 07.2012
Marketing Executive
Adrett Homes Ltd
01.2009 - 07.2010
Post Graduate Diploma in Business Management - Business Management, Marketing Management, Finance
Centre For Management Development
LLB -
HNB Garhwal University
BBA - undefined
Institute of Technology & Science
XIIth standard - undefined
Govt. Sr. Sec. School
Xth standard - undefined
Rishikul Vidyapeeth
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