Mukarrma Hakimi
Estée Lauder
Pickering,ON
4
Languages
1
Certification
6
years of professional experience
Results-driven beauty professional with 10+ years of experience working in retail environments and building strong relationships with people. Experienced in brand education, sales, client engagement, product demonstrations, and event execution within the prestige beauty industry. Skilled at delivering engaging product and skincare education, coaching Beauty Advisors, representing luxury brands, and creating exceptional client experiences. Strong communicator with a proven ability to adapt to diverse environments, build meaningful relationships, achieve business objectives, and empower others through knowledge and personalized experiences.
Work History
Clinique Education Co-ordinator
6 Months- Deliver engaging brand, product, and skincare education to Beauty Advisors across Sephora and Shoppers Drug Mart locations throughout Ontario.
- Facilitate in-person training sessions, Masterclasses, seminars, product demonstrations, and experiential education events.
- Educate Beauty Advisors on Clinique’s brand DNA, product benefits, ingredients, skincare routines, and skin types.
- Conduct hands-on skin-typing and product demonstration techniques, including tape tests, to enhance product knowledge and consultation skills.
- Support Clinique accreditation Seminars by helping Beauty Advisors build comprehensive knowledge and confidence in the brand.
- Adapt training approaches to accommodate different store environments, team experience levels, and learning needs.
- Coach Beauty Advisors on effective consumer consultations, product recommendations, and communicating product benefits.
- Build and maintain strong professional relationships with store teams, Sephora, Shoppers Drug Mart, Account Executives, and Field Executives.
- Coordinate and independently manage multi-location training schedules, including travel across Ontario.
- Partner with internal teams to execute brand initiatives, education priorities, and in-store activations.
- Provide ongoing support and follow-up to Beauty Advisors to reinforce product knowledge, selling confidence, and brand standards.
- Represent Clinique as a brand education expert, ensuring consistent and elevated brand messaging across retail locations.
Estée Lauder Representative
1 Year 10 Months- Greeted customers warmly to set tone of customer experience and provide welcoming and friendly atmosphere.
- Travelled to various Sephora and Shoppers Drug Mart locations across Ontario to represent Estée Lauder Companies (ELC) brands and drive sales.
- Provided personalized beauty consultations and product recommendations based on individual client needs and preferences.
- Actively engaged with clients to identify needs, introduce relevant ELC products, and create personalized shopping experiences.
- Consistently worked toward and achieved daily and event-specific sales targets.
- Executed and supported in-store events and brand activations, including event setup, merchandising, product presentation, and client engagement.
- Independently managed event areas and ensured they were visually appealing, organized, and aligned with brand standards.
- Promoted multiple ELC brands and educated clients on product benefits, features, application, and usage.
- Built rapport with clients to encourage brand discovery, product trial, and purchasing decisions.
- Collaborated with Sephora and Shoppers Drug Mart teams to support sales initiatives, promotions, and brand objectives.
- Monitored sales performance throughout shifts and adjusted selling strategies and client engagement approaches to maximize results.
- Demonstrated strong communication, customer service, relationship-building, and sales skills in fast-paced retail environments.
- Represented ELC professionally across multiple locations while maintaining brand standards and a high level of client experience.
- Coordinated promotional events, increasing brand visibility and customer interaction within retail environments.
- Executed visual merchandising strategies that enhanced product presentation and increased consumer interest in-store.
- Exceeded performance targets through diligent work ethic and focus on results-driven tasks.
- Managed a diverse portfolio of clients, ensuring that each received tailored solutions aligned with their specific requirements.
- Contributed to team sales goals by upselling products and services to customers.
BEAUTY BOUTIQUE EXPERT
7 Months- Communicated effectively with customers, vendors, and colleagues in order to promote positive relationships.
- Analyzed data from customer surveys to identify areas of improvement for the beauty boutique.
- Created displays to showcase products in an attractive manner that encouraged sales.
- Performed cashier duties accurately and timely, including processing payments and returns.
- Resolved customer complaints promptly and professionally in order to maintain high standards of customer satisfaction.
- Developed an extensive knowledge of beauty products, including ingredients, benefits, and usage instructions.
- Developed and maintained strong relationships with clients to promote loyalty.
- Stocked shelves, cleaned floors and organized sales areas.
- Maintained inventory levels by restocking shelves and ordering new merchandise as needed.
- Shared expert product knowledge and demonstrated custom-fit solutions.
- Resolved customer complaints in a timely manner while adhering to company policies.
- Used testers and sampling to demonstrate product application.
- Performed makeup applications for special occasions such as weddings and proms.
- Attended meetings to learn about new beauty products and trends.
- Prevented store losses using awareness, attention to detail, and integrity.
- Took inventory or examined merchandise to identify items needing reordering or replenishment.
- Tracked customer purchases to provide personalized recommendations based on individual interests.
- Designed and set up advertising signs and displays of merchandise on shelves and counters to attract customers and promote sales.
- Attended relevant industry seminars and workshops to stay up-to-date on the latest beauty trends.
- Ensured compliance with health regulations by maintaining a clean work environment.
- Coached team members on the use of cosmetics and skin care products to ensure quality standards were met.
- Answered incoming calls from customers regarding product information or questions about services provided.
- Participated in educational seminars to stay up-to-date with industry trends and advancements in beauty treatments.
- Provided expert advice to customers on beauty products and services, such as skincare, makeup application, haircare and styling techniques.
- Developed a loyal customer base by providing exceptional customer service and building long-term relationships.
- Initiated campaigns to increase store traffic by leveraging social media platforms.
- Maintained accurate records of sales transactions and inventory levels using computerized systems.
- Resolved customer inquiries promptly with an emphasis on maintaining positive relationships.
STILA COSMETICS LEAD SALES SPECIALIST
7 Months- Motivated professional with successful experience in customer service and sales
- Experienced in managing inventory, merchandising, and ensuring high standards of customer service
- Excels in developing product knowledge and understanding customer needs to ensure excellent customer experience
- Developed product knowledge of cosmetics and skincare lines to better assist customers with their purchases
- Assisted in training new employees on company policies, procedures, and best practices
- Demonstrated excellent customer service skills while efficiently addressing customer needs and inquiries
- Identified potential sales opportunities by engaging customers in conversation about their needs
- Prepared reports detailing daily sales figures for management review
- Assisted in developing marketing initiatives aimed at increasing brand awareness among target audiences
- Provided professional beauty services to customers, including makeup application and skin care advice
- Resolved customer complaints promptly and professionally in order to maintain high standards of customer satisfaction
- Fostered strong working relationships with other departments within the organization
- Maintained a clean and organized work environment for the safety of both employees and customers
- Created displays to showcase products in an attractive manner that encouraged sales
- Performed cashier duties accurately and timely, including processing payments and returns
- Attended team meetings regularly to discuss current trends or strategies related to sales goals
- Analyzed data from customer surveys to identify areas of improvement for the beauty boutique
- Utilized point-of-sale software to process transactions quickly and accurately
- Participated in industry events such as trade shows or conferences in order to stay up-to-date on beauty trends
CERTIFIED CLINIQUE CONSULTANT/ PT COUNTER MANAGER
2 Years 8 Months- Committed to delivering excellent customer service while working in a fast-paced environment
- Demonstrated ability to manage multiple tasks while remaining adaptable and flexible
- Participated in ongoing training to enhance own job skills and knowledge
- Assisted in creating marketing materials such as Instagram posts, brochure posts, and videos for upcoming demos
- Organized large scale events related to product launches or other promotional activities
- Tested new products prior to their launch by running mock demonstrations with colleagues
- Kept records of purchases, sales, and requisitions
- Applied makeup to clients for special occasions, including weddings and proms, using a variety of techniques such as contouring, highlighting, shading, blending and airbrushing
- Maintained cleanliness standards within the work area at all times
- Demonstrated exceptional customer service by providing personalized attention to each client
- Created brand awareness by sharing and demonstrating product knowledge
- Provided guidance on how to maintain makeup between applications, including information about skincare routines and product selection
- Performed light administrative duties such as scheduling appointments or maintaining records
ESTÉE LAUDER BEAUTY ADVISOR
4 Months- Developed an extensive knowledge of beauty products, including ingredients, benefits, and usage instructions.
- Demonstrated excellent communication skills to build relationships with clients.
- Utilized point-of-sale systems to process payments, returns, and exchanges quickly and accurately.
- Consulted with customers to assist in finding best skincare and makeup products for skin type and look.
- Advised customers on proper skin care techniques according to their individual skin types.
- Promoted new products with events to boost sales and prospective customers.
- Managed multiple tasks simultaneously while meeting tight deadlines.
- Organized promotional displays and events to promote product sales.
- Provided makeup, skin care, and hair care consultations to help customers with product decisions.
- Stocked shelves, cleaned floors and organized sales areas.
Education
Certification - Cosmetology Business
COMPLETED COURSEWORK TOWARDS APR '23 CERTIFICATION IN COSMETOLOGY BUSINESS
Skills
Skills
Sales & Business Development
Client Relationship Management
Customer Engagement
Beauty & Skincare Consultation
Product Knowledge & Education
Brand Representation
Retail Sales
Event Planning & Execution
Event Setup & Coordination
Sales Target Achievement
Client Needs Analysis
Consultative Selling
Upselling & Cross-Selling
Visual Merchandising
Product Demonstrations
Training & Coaching
Public Speaking & Presentation
Relationship Building
Communication & Interpersonal Skills
Time Management & Organization
Independent Work & Initiative
Multi-Location Coordination
Problem Solving
Team Collaboration
Adaptability & Flexibility
Languages
Pashto Fluent
Urdu Conversational
Farsi Conversational
Hindi Conversational
Certification
Certified Makeup Artist
ADDITIONAL INFORMATION
Conversational Helped customers find and select products. Kept work area clean, organized and free of clutter at all times. Assisted customers with product selection to ensure customer satisfaction. Operated cash register and POS to handle purchases, refunds, and exchanges for customers. Demonstrated exceptional customer service skills, resolving customer complaints efficiently and courteously. Handled customer complaints and inquiries in a courteous and efficient manner. Engaged with guests to understand and anticipate customer service needs. Introduced promotions and sale opportunities, enticing customers. Met merchandising standards by keeping store stocked and products faced. Maintained inventory records for restocking purposes. Drove sales through customer relationship building and suggestive selling techniques. Kept signage and merchandise displays organized and up-to-date, promoting visual presentation standards. Promoted visual presentation standards by keeping store replenished. Airbrush makeup Special FX makeup Bridal and prom makeup Skincare 101 English Fluent
Timeline
Clinique Education Co-ordinator
Estée Lauder
02.2026 - CurrentRead More
Estée Lauder Representative
Estée Lauder Companies
04.2024 - 02.2026Read More
BEAUTY BOUTIQUE EXPERT
Shoppers Drug Mart
09.2023 - 04.2024Read More
STILA COSMETICS LEAD SALES SPECIALIST
Stila Cosmetics
09.2023 - 04.2024Read More
ESTÉE LAUDER BEAUTY ADVISOR
The Hudson Bay
09.2021 - 01.2022Read More
CERTIFIED CLINIQUE CONSULTANT/ PT COUNTER MANAGER
The Hudson Bay
01.2021 - 09.2023Read More
Seneca college
Certification from Cosmetology Business
Read More