Muhammad Imran Syed

Sales Professional.

Field: FOOD & NON-FOOD INDUSTRY

(Manufacturing and Distribution)

Executive Profile Dynamic 15 years’ career reflecting pioneering experience and record-breaking performance with leading companies promoting sales of leading Global FMCG Brands in KSA within the FMCG INDUSTRY.

Experience:

Regional Manager Sales. The brands that I worked with are all mentioned below.

BETTY CROCKER, NATURAL VALLEY, BUGLES, SC JOHNSON, GLADE, RAID, MR. MUSCLE, BAYGON, WINDEX, PERRIER WATER, DORSET CEREALS, PERFETTO PASTA, GOODY, TREVA, etc.

Recognized as a top performer consistently achieving annual sales / financial goals. Core Competencies Strategic and tactical Market Planning Market Research & Analysis Distribution / Channel Network Management Global Brand Management Promotional Campaign Planning & Management Key Account Management New Market Identification / Penetration Procurement Management Budgeting & Sales Forecasting Cross-Cultural Work Environments Cross New Product Launches / Product Management Provide leadership and direction as Modern trade manager, key Account manager, and Regional Sales Coordinator of the company engaged in the business of manufacturing and distribution of Food & Non-Food Brands and producing Millions of riyals in Annual Sales Revenue.

• Major Achievements in BASAMH: , Awarded in 2010 for best distribution price and recognition from Goody Awarded best sales achievement award in 2013 Awarded best sales achievement award in 2015 Awarded best sales achievement award in Q3 2016 Awarded best sales achievement in 2019
• Modern trade my major client KA and KR customers Responsible for planning, developing, and implementing strategic plans and programs in the field operation for ensuring effective implementation in the entire Western Region in close coordination with Branches. Working as a Counterpart with merchandising team to improve visibility and to make 100 % availability for all range of products in the trade. Off shelf displays implementation and get additional displays in the trade with the help of good relations in the trade. Responsible for immediately identifying, recommending, and implementing together with the Branches, corrective measures to ensure the achievement of the Company’s Sales & Marketing Objective in terms of distribution development Responsible for providing a continuous/cohesive flow of market intelligence from markets in the territory on competitor activities and pricing, market characteristics, and trends, price waterfalls, benchmarking reports, distribution, and visibility by conducting market surveys