Summary
Overview
Work History
Education
Skills
Timeline
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Muhammad Shafi Mogral

Calgary,AB

Summary

I’m a direct-response copywriter with a sharp eye for what makes people click, read, and buy. I’ve written emails, advertorials, and landing pages that connect with real human emotions and not just fill space. I study the greats, test what I learn, and care deeply about writing copy that performs. I’m looking to join a team where I can grow fast, contribute real results, and keep growing my skill set.

Overview

6
6
years of professional experience

Work History

Business Development Executive

Chancery Chambers
Dubai
09.2024 - 01.2025
  • I took the initiative to set up the company’s first CRM system from scratch (Bitrix), learning hands-on about CRM architecture, contact management, pipeline building, and automation.
  • Faced challenges in execution, but gained valuable experience in system design, workflow creation, and data hygiene best practices.
  • Collaborated with sales and marketing to understand operational needs, and attempted to align the CRM structure with outreach goals.
  • Researched and tested multiple CRM tools, integrations, and third-party platforms to improve outbound processes.
  • Developed a deeper understanding of sales operations, lead qualification, and the importance of clean, trackable data.
  • Although the CRM project did not fully succeed, it gave me practical insight into what works—and what doesn’t in real world CRM setups.
  • Simultaneously, I supported BDR efforts through cold outreach, email sequences, and appointment setting, while refining internal tools.

Sales Representative

Teo Marin High Ticket Real Estate Coaching Program
05.2024 - 08.2024
  • Initiated outbound calls and responded to inbound inquiries to schedule qualified appointments for the sales team.
  • Built rapport with prospects, identified their needs, and booked meetings with account executives or specialists.
  • Maintained and updated CRM systems (GoHighLevel) with detailed call notes, lead status, and follow-up actions.
  • Managed calendars, coordinated schedules, and ensured timely follow-ups to reduce no-shows and improve conversion rates.
  • Achieved and often exceeded weekly and monthly quotas for booked appointments and lead conversions.
  • Collaborated with the marketing and sales teams to refine outreach scripts, targeting strategies, and lead qualification processes.

Direct Response Copywriter

Freelance
01.2023 - 01.2024
  • Specialize in writing high-converting advertorials and email sequences for DTC brands, engineered to warm up cold traffic, drive clicks, and convert readers into buyers.
  • Plan and execute complete email funnels including:
    Welcome sequences that build trust, introduce the brand story, and seamlessly transition into product education and offers.
  • Abandon cart flows that recover lost revenue with urgency, scarcity, and objection-handling.
    Post-purchase sequences that reduce buyers' remorse, encourage repeat purchases, and increase LTV.
    Re-engagement campaigns to revive cold subscribers and bring them back into the funnel.
  • Write long-form advertorials and pre-sell pages using proven direct response frameworks (AIDA, PAS) designed to channel desire and move readers down the funnel.
  • Conduct deep product and audience research to identify emotional triggers, hidden objections, and hooks that grab attention fast.
  • Optimize copy using A/B testing and performance data (open rates, CTRs, CVRs, AOV) to continuously improve funnel performance and ROAS.

Newsletter Writer & Editor

Think Hypnotically
Dubai
08.2021 - 09.2023
  • Researched, wrote, and edited engaging email newsletters tailored to target audiences, increasing open rates and subscriber engagement.
  • Analyzed performance metrics such as open rate, CTR, and conversions to optimize subject lines, copy, and send times.
  • Used email marketing platforms (e.g., ConvertKit, Kaviyo) to schedule and distribute newsletters to segmented audiences.
  • Stayed current on industry trends, news, and audience preferences to deliver relevant, value-driven content.

Project Assistant

Victoria International School Sharjah
09.2018 - 03.2019
  • Designed programs for landscape maintenance, pest management, composting and other related topics
  • Utilized lawn striping methods for healthy grass growing and appearance
  • Applied pest control substances to eradicate weeds and other pests affecting plant life
  • Improved operations through consistent hard work and dedication.

Volunteer Program Manager

Victoria International School Sharjah
12.2018 - 12.2018
  • Developed and initiated projects, managed costs, and monitored performance
  • Reined in project costs while meeting key milestones
  • Achieved project deadlines by coordinating with contractors to manage performance
  • Reduced expenditures by effectively negotiating vendor and service contracts to drive savings
  • Orchestrated projects within strict timeframes and budget constraints by solving complex problems and working closely with senior leaders.
  • Carried out day-day-day duties accurately and efficiently.

Customer Service Volunteer

Victoria International School Sharjah
11.2018 - 11.2018
    • Assisted with special events or programs.
    • Maintained clean, neat and operational facilities to serve program needs.
    • Used strong interpersonal communication skills to convey information to others.
    • Supported engaging, fun and smooth-running events by helping with organization and planning.
    • Managed over 150 individuals simultaneously while maintaining good customer satisfaction.

Education

High School Diploma -

Victoria International School
United Arab Emirates
04.2019

Bachelor of Arts - Psychology

University of Calgary
Calgary, AB

Skills

  • Write headlines that grab attention and lead into high-converting copy
  • Craft clear, persuasive body copy that builds momentum and drives action
  • Develop campaign messaging aligned with funnel strategy and audience awareness
  • Translate features into benefits that tap into emotion and urgency
  • Build and optimize email sequences and advertorials for conversions
  • Collaborate with creative and media teams to unify message across channels
  • Use data and testing to refine copy and improve performance

Timeline

Business Development Executive

Chancery Chambers
09.2024 - 01.2025

Sales Representative

Teo Marin High Ticket Real Estate Coaching Program
05.2024 - 08.2024

Direct Response Copywriter

Freelance
01.2023 - 01.2024

Newsletter Writer & Editor

Think Hypnotically
08.2021 - 09.2023

Volunteer Program Manager

Victoria International School Sharjah
12.2018 - 12.2018

Customer Service Volunteer

Victoria International School Sharjah
11.2018 - 11.2018

Project Assistant

Victoria International School Sharjah
09.2018 - 03.2019

High School Diploma -

Victoria International School

Bachelor of Arts - Psychology

University of Calgary

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Muhammad Shafi Mogral