MUHAMMAD FAROOQI
Paris,Canada
Summary
Dynamic Senior Manager with extensive expertise in Sales and Operations, recognized for delivering significant revenue growth through optimized sales strategies. Proven track record in market expansion via innovative technology solutions, while enhancing team performance and engagement. Exceptional leadership and problem-solving skills have consistently driven operational excellence. Committed to leveraging strategic business planning to further empower organizations in achieving their goals.
Overview
11
11
years of professional experience
Work History
Senior Manager, National Sales
Bell Canada
Mississauga, Canada
01.2022 - Current
- Accountable for overseeing strategy, planning, and execution for BCE's national outbound sales teams – Bell and Virgin.
- Identified new growth opportunities through market analysis and competitive research.
- Optimized sales strategy by establishing and nurturing relationships with five key global call center partners.
- Assisted in developing and refining a compensation and incentive strategy aimed at guiding the sales team toward achieving sales targets.
- Analyzed competitive landscape to adjust strategies and maintain competitive advantage.
- Analyzed business performance data and forecasted business results for upper management.
- Monitored compliance with industry regulations and company policies to mitigate risk.
- Reported to executive leadership on performance metrics, challenges, and strategic opportunities.
- Conducted regular performance appraisals for direct reports to provide feedback on their work performance.
- Leadership role in planning annual budgets for each department based on forecasted sales volumes.
- Implemented new technologies, such as AI/ML systems and tools, to streamline business processes and gain valuable insights, resulting in a 25% increase in sales close rates.
- Achieved a 100% year-over-year increase in sales, acquiring 25,000 additional units compared to FY22, generating $50 million in LTV.
- Implemented sales and call placement strategies that boosted agent productivity by 60%, leading to an additional $7.4M in LTV.
- Curated strategy for Bell and Virgin outbound portfolios driving 110% – 244% in year-over-year growth.
- Implemented process improvements to increase operational efficiency and reduce customer acquisition costs by 243% year over year, the lowest in the channel's history.
Senior Manager, Field Sales
Bell Canada
Kitchener, Canada
01.2020 - 01.2022
- Led the strategy, planning, execution and performance for Bell Residential and Small Business field sales teams
- Managed a team of regional sales managers and sales professionals, including hiring, training, and performance management
- Achieved better market reach by developing product positioning and strategies with cross-department collaboration
- Evaluated individual and team business performance and identified opportunities for improvement.
- Participated in recruitment initiatives by interviewing potential candidates and selecting suitable hires.
- Planned and led team meetings to review business results and communicate new and ongoing priorities.
- Managed annual budgeting process, including forecasting and financial analysis to optimize resources.
- Achieved a 300% YoY increase in sales by optimizing customer targeting and engagement strategies
- Introduced multiple sales initiatives, surpassing targets by 110% and acquiring 21K new accounts, contributing to $42M in LTV
- Successfully diversified our partner portfolio resulting in a 15% increase in market coverage
- Secured the top regional market position by enhancing brand visibility via strategic partnerships and events
Regional Manager, Field Sales
Bell Canada
Toronto, Canada
01.2019 - 01.2020
- Managed a team of 40+ field sales professionals and four field sales managers to achieve sales and operational objectives
- Analyzed large datasets, identified opportunities, and provided recommendations to C-Suite executives
- Identified new business opportunities to grow regional market share; lead business operations, financials, career development of employees/managers, and other administrative tasks
- Interviewed prospective employees and provided input to HR on hiring decisions.
- Established goals, objectives, policies, procedures, and standards of performance for all personnel in the region.
- Identified and developed top talent to promote performance-oriented culture.
- Worked with direct reports to develop and implement action plans, improving operating results.
- Negotiated contracts with vendors to secure favorable terms and pricing.
- Forecasted sales growth, enhancing revenue by 20%, by establishing robust sales objectives and quotas
- Orchestrated successful introduction of new product lines, yielding $21M in sales within the inaugural year
- Developed and promoted two field managers to regional sales managers within 10 months
Territory Manager
OSL Retail Services
Oshawa, Canada
01.2016 - 01.2019
- Led a team of 50+ sales and account management professionals to achieve sales and operational objectives including recruitment, territory planning, business development and customer acquisition
- Fostered a customer-centric culture of communication, collaboration, and accountability resulting in top tier performance – 100% to target for three consecutive years
- Implemented sales training programs to ensure account representatives are equipped with necessary knowledge and skill set to succeed
- Tracked and analyzed sales performance metrics to identify areas for improvement and adjust plan as needed
- Introduced new performance management process that drove a 15% YoY reduction in employee attrition
- Recognized as next generation leader (exclusive career acceleration program) for potential senior leadership
Sales Manager, Consumer Electronics
Best Buy
Toronto, Canada
01.2014 - 01.2017
- Managed a team of 50+ in a large national consumer electronics store and exceeded sales targets by 25% annually
- Boosted YoY sales by 25% across several stores, transforming them into profitable ventures
- Made history at Best Buy by becoming the only part-time employee ever promoted to the position of sales manager due to exceptional growth and performance
Sales Executive, Telecommunications Sales
TELUS
Toronto, Canada
01.2014 - 12.2014
- Managed and developed strong relationships with key enterprise clients, resulting in long term contracts and partnerships
- Led strategic sales initiatives to upsell and cross-sell Telus solutions exceeding sales targets by 120% and expanding service portfolios for existing clients
- Recipient of multiple Sales awards – MVP
Education
Bachelor of Commerce - Marketing
Ontario Tech University
01-2021
Ontario College Diploma - Business Marketing
Centennial College
04-2017
Skills
- Business Development
- Lead Generation
- Market Analysis
- Communication
- Coaching
- Sales Modelling
- Business performance management
- Operations management
- Organizational development
- Human resources management
- Talent development
- Sales analytics
- Influencing and negotiating
- Corporate communications
- Strategic planning
- Partnership development
- Data-driven decision making
- Team building
- Quantitative analysis expertise
- Quantitative problem solving
- Decision-making
- Active listening
- Time management abilities
Accomplishments
- Achieved 100% YoY sales increase, adding 25K units, generating $50M LTV.
- Boosted agent productivity by 80%, resulting in $7.4M additional LTV, and lowering cost of acquisition.
- Reduced cost of acquisition by 243% from $450 to $185 per customer.
- Attained 300% YoY sales increase, entering new markets, adding $42M LTV.
- Consistently beat revenue targets by 20%, securing $21M in sales first year.
- 2 X Employee Execution Award winner recognized for significant revenue growth for BCE
Volunteer Experience
Program Advisory Committee, Centennial College, 01/01/24, Present, Shaping the future of graduates as part of the Sales and Corporate Account Management program
Awards
- Bell Execution & Innovation Award, 09/30/23
- Bell Execution & Innovation Award, 03/31/24
Industryexpertise
- Telecommunications
- Retail
- Field Sales
- Sales Strategy & Operations
References
References available upon request.
Timeline
Senior Manager, National Sales
Bell Canada
01.2022 - Current
Senior Manager, Field Sales
Bell Canada
01.2020 - 01.2022
Regional Manager, Field Sales
Bell Canada
01.2019 - 01.2020
Territory Manager
OSL Retail Services
01.2016 - 01.2019
Sales Manager, Consumer Electronics
Best Buy
01.2014 - 01.2017
Sales Executive, Telecommunications Sales
TELUS
01.2014 - 12.2014
Bachelor of Commerce - Marketing
Ontario Tech University
Ontario College Diploma - Business Marketing
Centennial College
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