MUGE OKMAN
Mississauga,ON
Summary
Senior advertising and product professional with 15+ years of experience, successful background in account management and team leadership serving biggest global clients in world renown companies. Skilled in working under pressure with tight deadlines and adapting to new situations.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Sr. Product Manager
BASARI Trade Co.
04.2012 - 12.2015
- Responsible for Samsung and Vestel handset devices, preparing pricing and orders according to the sell out and stock figures
- Organizing all the activities, designing POP materials with the agencies for dealers to optimize the visibility of the devices and gain more sales volume
- Evaluate market data and give support to the sales department to achieve their goals
- Prepare sell in, sell through and stock control reports
- Direct report to GM
Sr. Product Manager
MOBILTEL Trade Co.
09.2010 - 04.2012
- Responsible for AVEA operator products and handset brands (Nokia, iPhone, HTC) and prepare pricing
- Preparing all the handset orders according to the sell out and stock figures
- Designing and coordinating campaigns with AVEA
- Organizing annual dealership meetings both in and out of the country for 1000+ attendees.
Sr. Product Manager
KOPAS Cosmetics Co.
10.2006 - 06.2007
- Responsible for Alix Avien Cosmetics (Lips, Eye, Face and Nail Care)
- Establishing marketing strategies to meet organizational objectives by evaluating consumer researches, market conditions and competitor data
- Supervise the preparation and implementation of comprehensive advertising and promotional projects with agencies
- Preparing yearly based budget of all activities and pricing products
- Supervising dealer activities, branding and decoration.
Group Account Director
BBDO Advertising Agency
08.2004 - 09.2006
- Responsible for the biggest clients of the agency: Frito Lay brands (Doritos, Ruffles, Lay’s, Cheetos), Chrysler.
- Designing and organizing the focus groups to extract the brand essence and consumer insights regarding above brands
- Developing and executing all ATL campaigns including TV films, radio spots, newspaper and magazine ads based on focus group results and other necessary research
- BTL activities for the brands including all printed materials such as brochure, poster, promotion idea and its adaptations in retail.
Account Director
GREY Advertising Agency
03.1998 - 08.2004
- Responsible for the P&G brands (Pantene, Blendax, Pringles), 3M brands (Scotch Brite, Nexcare), Mars Effemex brand (Pedigree), Sara Lee brands (Toilett Flush, Ambi Pur)
- Think and act strategically to execute the ATL & BTL services for the clients in cooperation with the creative and production departments within the agency
- Responsible for sharing and providing ad materials to other P&G offices/agencies
- Designing and organizing the focus groups to extract the brand essence and consumer insights regarding above brands
- Developing and executing all ATL campaigns including TV films, radio spots, newspaper and magazine ads based on focus group results and other necessary research
- BTL activities for the brands including all printed materials such as brochure, poster, promotion ideas.
Account Executive
BATES Advertising Agecy
09.1996 - 03.1998
- Responsible for Fiat, Sark Insurance, Toys”R”Us
- Execution and adaptation of the ATL and BTL activities of the above brands
- Supporting Account Team.
Education
Bachelor of Arts - Business Administration
MARMARA UNIVERSITY
06.1995
Skills
- End to End Product Delivery
- Competitive Analysis
- Brand Management
- Customer Relations
Other Activities And Interests
Baking, fitness and travelling.
Languages
English
Full Professional
Turkish
Native or Bilingual
Certification
MSA Cooking Academy Basic Bakery (2015)
Timeline
Sr. Product Manager
BASARI Trade Co.
04.2012 - 12.2015
Sr. Product Manager
MOBILTEL Trade Co.
09.2010 - 04.2012
Sr. Product Manager
KOPAS Cosmetics Co.
10.2006 - 06.2007
Group Account Director
BBDO Advertising Agency
08.2004 - 09.2006
Account Director
GREY Advertising Agency
03.1998 - 08.2004
Account Executive
BATES Advertising Agecy
09.1996 - 03.1998
Bachelor of Arts - Business Administration
MARMARA UNIVERSITY
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