Mubina Visram
Mississauga,ON
Summary
Experienced Proposal Writer with comprehensive background in creating persuasive, compelling proposals. Strengths lie in the ability to analyze RFP requirements, develop responsive solutions and craft clear, concise narratives that meet strategic goals. Effectively contributed to winning new business by crafting engaging proposals that highlight the value proposition.
Overview
6
6
years of post-secondary education
12
12
years of professional experience
Work History
FREELANCE WRITING CONSULTANT
Self-employed
2024.01 - Current
- Providing writing and marketing services on a freelance basis to small businesses and individuals needing writing support.
- Recent clients include international medical graduates and medical school students requiring support with residency and fellowship applications.
- References available upon request.
PROPOSALS AND PURSUITS SPECIALIST
Bennett Jones LLP
2025.05 - 2026.05
- Led development of legal services credentials and proposal requests from start to submission, reviewing and interpreting client RFP and RFx requirements, conducting initial research, coordinating with lawyers and CBD team for strategic analysis and go/no go decisions, drafting and customizing proposal materials, and managing schedules, deadlines, production of hard copies, and delivery to external clients.
- Edited and maintained frequently used content, including experience descriptions, value propositions, differentiators, pricing structures, custom lawyer biographies, and RFP Q&A content in firm’s Foundation content and experience management database, ensuring compliance with CBD writing style guide.
- Tracked pitch and proposal activity in firm’s Asana project tracking database, capturing success metrics and client debrief feedback.
PROPOSAL SPECIALIST
Gowling WLG (Canada) LLP
2019.07 - 2025.05
- I led the development of timely responses to Requests for Proposals (RFPs) and other RFx materials, pitches and marketing collateral.
- Collaborated with lawyers and business development managers across Canadian, U.K., and international offices on RFP responses and pitch efforts, enhancing the quality and competitiveness of proposals.
- Ensured client feedback on proposals was obtained and tracked in proposal tracking database post-submission, facilitating improvements through debrief sessions when available.
- Assisted in writing and editing stock proposal content, including differentiators and value propositions, while updating firm’s proposal content library with approved materials for future use.
SALES OPERATIONS SPECIALIST
FirstService Residential
2017.09 - 2019.06
- Facilitated strategic sales enablement process to attract new property management clients by developing customized service proposals and responses to formal RFP questionnaires, emphasizing FirstService Residential’s unique service value as North America’s leader in residential property management.
- Supported regional business development team in driving sales growth across five combined Canadian and U.S. markets.
COMMUNICATIONS/PROPOSAL WRITER
Milieu Strategy and Consulting Inc.
2014.11 - 2017.08
- Facilitated diversity and inclusion initiatives for public, private, and non-profit clients by conducting research, writing and editing strategic plans and media materials, and developing presentations on diversity-focused topics.
- Assisted firm with business development through writing proposals and RFP responses.
Education
ONTARIO COLLEGE GRADUATE CERTIFICATE - CORPORATE COMMUNICATIONS
Sheridan College
Mississauga 2012.09 - 2013.06
MASTER OF ARTS - LITERATURES OF MODERNITY
Toronto Metropolitan University
Toronto 2011.09 - 2012.06
HONOURS BACHELOR OF ARTS - ENGLISH
University of Toronto
Mississauga 2006.09 - 2011.06
Skills
- Strategic writing
- Proposal development
- Content management
- Content editing
- Research analysis
- Project coordination
- Documentation management
- Cross-functional collaboration
- Stakeholder engagement
- Effective communication
- Team collaboration
- Attention to detail
- Time management
- Creative writing
Awards
- Toronto Metropolitan University, Ryerson Graduate Scholarship, 2011
- University of Toronto Mississauga, JoAnna Dutka Award, 2010-2011
Timeline
PROPOSALS AND PURSUITS SPECIALIST
Bennett Jones LLP
2025.05 - 2026.05
FREELANCE WRITING CONSULTANT
Self-employed
2024.01 - Current
PROPOSAL SPECIALIST
Gowling WLG (Canada) LLP
2019.07 - 2025.05
SALES OPERATIONS SPECIALIST
FirstService Residential
2017.09 - 2019.06
COMMUNICATIONS/PROPOSAL WRITER
Milieu Strategy and Consulting Inc.
2014.11 - 2017.08
ONTARIO COLLEGE GRADUATE CERTIFICATE - CORPORATE COMMUNICATIONS
Sheridan College
2012.09 - 2013.06
MASTER OF ARTS - LITERATURES OF MODERNITY
Toronto Metropolitan University
2011.09 - 2012.06
HONOURS BACHELOR OF ARTS - ENGLISH
University of Toronto
2006.09 - 2011.06