PRAKRITI THAKUR
Scarborough,ON
Summary
Dedicated professional with a strong work ethic and commitment to relationship building. Excels in overseeing social media marketing, demonstrating leadership and adaptability for improved lead prospecting, customer acquisition, and brand awareness. Proficient in organized planning, project management, and collaborative teamwork. Innovative thinker with a keen eye for detail and a passion for learning. Thrives in fast-paced settings, utilizing emotional intelligence for problem-solving. Seeking the Social Media and Community Specialist role at Company Air, leveraging flexibility, community management, creative development, and social media content expertise.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Social Media Marketing Intern
Crosby Ad Agency
01.2019 - 10.2019
- Assisted in crafting, editing, and consulting on press releases, media pitches, and other written materials for various clients, contributing to effective employee engagement, internal communications and public affairs.
- Conducted research and media monitoring to identify relevant coverage opportunities and trends in the industry.
- Contributed to content creation for social media platforms, ensuring consistent messaging across different channels.
- Managed administrative tasks, such as scheduling, preparing materials for meetings, and organizing files.
- Demonstrated adaptability and eagerness to learn by quickly grasping new tools and software used for PR tasks.
Digital Marketing Intern
Voorpret
06.2018 - 12.2018
- Facilitated effective communications through managing mainstream media accounts for the company.
- Utilized agile social media marketing strategies to increase engagement and brand awareness.
- Performed comprehensive market analysis and executed research on latest trends.
- Coordinated with event organizers, vendors, and licensing partners on a daily basis to create online content, merchandising, staging, and live coverage during events.
- Successfully gained 7,000 organic followers on Instagram in 6 months, showcasing adeptness in content creation.
Founder and Social Media Manager
Karmaphoning
07.2018 - 07.2020
- Self-drove and managed an Instagram page selling mobile phone covers along with all the planning, engagement, and analysis of all posted digital content.
- Handled all aspects of the business, including creating and editing cover designs, marketing, sales, customer service, merchandising and logistics.
- Collaborated with relevant influencers to create and execute promotional campaigns that increased brand awareness and drove user engagement on Instagram.
- Maximized monthly sales to 100 cases sold.
- Successfully marketed to a niche audience, resulting in monthly sales of over 20,000 INR ($350).
- Maintained brand standards and adeptly grew the page to over 6,000 organic followers within one year.
PR Specialist
Human Dynamics Training
01.2022 - 04.2022
- Capstone Project (included comprehensive client reporting).
- Formulated an organized and strategic content strategy for the client, employing a data-driven approach with the aim of achieving a 15% increase in online visibility and client reach.
- Conducted a thorough company audit to identify improvement areas and opportunities for growth, while also crafting a message strategy resonating effectively with the target audience. Displayed adeptness in implementing reporting, monitoring, and manage mechanisms to ensure proficient strategy execution.
Education
Post-Graduate Diploma - Social Media Marketing
Conestoga College Institute of Technology And Advanced Learning
Kitchener, ON04.2023
Post-Graduate Diploma - Public Relation Integrated Marketing
Conestoga College Institute of Technology And Advanced Learning
Kitchener, ON04.2022
Bachelor of Arts - Honors in Sociology
Panjab University
Chandigarh, India09.2020
Skills
- Proficient in using social media platforms such as Instagram, Facebook, Twitter, LinkedIn, TikTok, and YouTube
- Content management systems like WordPress, Shopify and Medium
- Web analytics tools like Hootsuite, Mailchimp, SurveyMonkey
- Blog writing, website navigation and accurate data-driven decision-making for social media campaigns
- Copywriting
- SEO and email marketing
- Adobe Creative Suite (InDesign, Photoshop, Illustrator), Canva, Figma
- Microsoft Office Products (Excel, Word, PowerPoint, Outlook)
Certification
- Hootsuite Platform Certification, Hootsuite
- Social Media Marketing Certification, HubSpot Academy
- Email Marketing Certification, HubSpot Academy
Timeline
PR Specialist
Human Dynamics Training
01.2022 - 04.2022
Social Media Marketing Intern
Crosby Ad Agency
01.2019 - 10.2019
Founder and Social Media Manager
Karmaphoning
07.2018 - 07.2020
Digital Marketing Intern
Voorpret
06.2018 - 12.2018
Post-Graduate Diploma - Social Media Marketing
Conestoga College Institute of Technology And Advanced Learning
Post-Graduate Diploma - Public Relation Integrated Marketing
Conestoga College Institute of Technology And Advanced Learning
Bachelor of Arts - Honors in Sociology
Panjab University
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