Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Mouad Benameur

Montreal,QC

Summary

A dynamic and results-driven Digital Marketing and Systems Analyst with expertise in crafting compelling marketing strategies and optimizing business systems for enhanced performance. Specializes in developing and implementing multi-platform marketing campaigns, analyzing complex datasets to provide actionable insights, and streamlining business processes for optimal efficiency. Adept at collaborating with cross-functional teams, ensuring seamless integration of marketing initiatives with system infrastructures. Committed to leveraging the synergy of marketing analytics and systems design to drive business growth and innovation.

Overview

5
5
years of professional experience

Work History

Digital Marketing & Systems Analyst

Rheolution Inc.
Montreal, QC
10.2020 - Current
  • Campaign Analytics: Monitored and analyzed digital campaign performance across various platforms, such as paid search, email, social media, and display advertising, to identify trends and opportunities for optimization.
  • SEO Analysis: Conducted search engine optimization analysis to understand website visibility and ranking. Provided recommendations to improve organic search results and monitored changes in page rankings.
  • Data Management: Oversaw the collection and management of marketing data from digital channels to ensure accuracy and accessibility for analysis.
  • KPI Tracking: Identified and tracked key performance indicators to measure effectiveness of digital marketing efforts and to inform future marketing strategies.
  • Performance Reporting: Created regular reports, highlighting the results of digital campaigns and ongoing marketing efforts.
  • Conversion Rate Optimization: Implemented strategies to improve conversion rates from digital advertisements and landing pages through rigorous A/B testing and analysis.
  • Data Visualization: Produced data visualizations to help the team understand complex analytics and to support data-driven decision-making.
  • Marketing Automation Tools: Utilized marketing automation tools to segment audiences, personalize messaging, and streamline marketing operations.
  • WordPress Website Management: Oversaw the day-to-day management of the company’s WordPress website, including content updates, plugin management, and technical troubleshooting to ensure high availability and user experience.
  • Shopify E-commerce Oversight: Administered the company's Shopify storefront, managing product listings, inventory updates, and implementing promotional strategies to enhance customer engagement and sales performance.

ERP Consultant, Cloud Software

Les Services SIPD
Montreal, QC
01.2019 - 10.2020
  • Contributed tailored technical and marketing content to enhance product growth and development.
  • Carry out various mandates such as: Dashboards, Consultation screens, Customized reports, Data import/export, Automation of management processes, Configuration and management data entry.
  • Defined and managed project implementation lifecycles clarifying deployment standards, managing resources and adhering to strict deadlines.
  • Prepared proposals for new professional service and technology implementation when necessary.
  • Analyzed client systems, identifying vulnerabilities and recommending services as necessary.
  • Led client presentations, building case for product implementation and showcasing solutions in real-world scenarios.
  • Used software tools available to solve problems in real-time, developing safeguards against future threats and protecting data integrity.
  • Identified, evaluated and presented technologies and services to improve operational efficiencies and leverage cloud solutions to address shadow IT challenges.
  • Assisted with new hardware and software deployments, system upgrades and virtual environment upgrades.

Education

University of Quebec in Montreal
Montreal, QC

Skills

  • Search Engine Marketing (SEM)
  • Digital Campaign Analytics
  • SEO Analysis & Optimization
  • Data Management & Accuracy
  • KPI Development & Monitoring
  • Performance & Conversion Reporting
  • Advanced Data Visualization
  • Marketing Automation Techniques
  • Website Administration
  • E-commerce Store Management
  • Content Management Systems Proficiency
  • Strategic Cross-Platform Advertising

Languages

English
Native/ Bilingual
French
Native/ Bilingual

Timeline

Digital Marketing & Systems Analyst

Rheolution Inc.
10.2020 - Current

ERP Consultant, Cloud Software

Les Services SIPD
01.2019 - 10.2020

University of Quebec in Montreal

Similar Profiles

CREATE PROFILE
Mouad Benameur