MORNÉ BEYERS MOOLMAN
Summary
With nearly two decades of experience in retail operations and financial services across North America, the Middle East, and Africa, I have gained a deep appreciation for different cultures and business practices. Regional VP Operations at ICE-International Currency Exchange in the Greater Toronto Area, leading a talented sales team to exceed revenue targets while ensuring compliance with regulations. Approach centered around collaboration and empowerment, believing that when people feel supported and inspired, they can achieve amazing things together. Effective management of retail sales operations and enhancement of customer satisfaction. Managed the busiest operation at Dubai International Airport as Retail Sales Manager for Travelex, honing skills in customer service excellence while consistently meeting ambitious sales goals. Developed effective sales strategies tailored to local markets as National Sales & Marketing Manager and Area Manager at Travelex. Oversaw 24 retail branches across Gauteng and Limpopo while maintaining strong EBITDA levels, showcasing the power of focused teamwork.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Regional VP Operations – Pearson Airport
ICE Currency Exchange
08.2023 - 12.2024
- Company Overview: ICE-International Currency Exchange is one of the most well-known and respected retail foreign exchange brands in the world with over 43 years of history
- Retail sales management of 18 stores and 29 ATMs
- Drove sales, focus and manage the revenue and EBITDA, control costs, stock levels and risk compliance
- Coached and lead the sales team to generate and reach sales targets; as well as providing a professional customer care service
- Day to day management of the operations of Toronto branches
- Reviewed the financial results of all locations' operations and ATMs and make recommendations for changes, in order to increase revenues and decrease expenses
- Analyzed sales reports and inventory, review, improve and implement sales strategy; review staff bonus and commission structure to ensure staff are motivated while generating revenue for company
- Liaised and coordinate with Airport Authorities for all events related to retails, ICE brand promotion and financial services
- Provided cash services to airport retailers and airport authority
- Identify opportunities in each market and work with other Regional Managers and Vice President Operations to develop, implement and fulfill arrangements and promotions in place with third party operators in order to increase revenues
- Responsible for all aspects of compliance of AML policies and procedures for all operations
- Main contact for all HR and business matters (including staff appraisals, business plans and other policies and procedures agreed to)
- Worked closely with the Senior Tellers, Sales and Assistant Manager and/ Cash Team to ensure that all policies and procedures are adhered to
- Managed financial performance by setting budgets, monitoring expenses, and identifying areas for improvement.
- Cultivated culture of excellence and accountability, fostering motivated and highly engaged team committed to achieving and surpassing goals.
- . Built high-performing teams through effective recruitment processes, ongoing training programs, coaching sessions.
- Maximized revenue generation opportunities by analyzing market trends and identifying potential gaps in product offerings or service capabilities.
Retail Sales Manager - Dubai Airport
Travelex Limited
03.2020 - 07.2023
- Company Overview: Travelex is the world's leading global specialist provider of foreign exchange, with 40 years' experience trading up to 80 currencies
- Travelex has over 600 retail stores and over 1200 ATMs globally, principally in airports and tourist locations across 20+ countries
- Retail sales management of 31 stores and 25 ATMs
- Drove sales, focus and managed the revenue and EBITDA, control costs, stock levels and risk compliance
- Coached and lead the sales team to generate and reach sales targets; as well as providing a professional customer care service
- Managed walk up retail KPIs including ATMs
- Managed profitability / EBITDA
- Supported in airport relationship management
- Day-to-day account management of corporate customers
- Managed product launches and promotions
- Accountable for retail inventory and margins
- Executed operations in line with standard operating procedures and coach staff on operating disciplines – adhere to Company and location policy and procedures, including ATMs, Audit, Risk, Health & Safety, Security and Retail requirements
- Support the GM in financial analysis, reporting and planning
- Manage communication for all site staff and management
- Coordinated staff schedules to ensure optimal coverage during peak sales periods.
- Guided team members to exceed sales targets through personalized coaching.
- Boosted sales performance by implementing effective visual merchandising and store layouts.
- Analyzed sales data and trends to identify areas for improvement in both individual and team performance, leading to increased revenue.
- Maintained a clean and organized storefront at all times by enforcing strict housekeeping standards across the entire team.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Conducted regular staff meetings to discuss goals, progress toward targets, and areas needing improvement or focus for the entire team.
- Developed sales incentives that motivated team members to reach their full potential, resulting in higher overall performance for the store.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
National Sales and Marketing Manager - South Africa
Travelex Limited
09.2019 - 01.2020
- Company Overview: Travelex is the world's leading global specialist provider of foreign exchange, with 40 years' experience trading up to 80 currencies
- Travelex has over 600 retail stores and over 1200 ATMs globally, principally in airports and tourist locations across 20+ countries
- Drove sales, generate and facilitate marketing and promotional initiatives
- Conducted market research and competitive analyses to identify opportunities for expansion into new territories.
- Developed and implementing effective sales strategies for retail, corporate accounts, digital products and travel agents
- Establish productive and professional relationships with key personnel in assigned customer accounts
Regional Sales Manager - Inland South Africa
Travelex Limited
07.2015 - 08.2019
- Company Overview: Travelex is the world's leading global specialist provider of foreign exchange, with 40 years' experience trading up to 80 currencies
- Travelex has over 1500 retail stores and over 1200 ATMs globally, principally in airports and tourist locations across 29 countries
- Management of Corporate Business, OR Tambo International Airport and 24 Retail Foreign Exchange branches in Gauteng and Limpopo
- Focused and managed the EBITDA, revenue, controlled costs, stock levels and risk compliance and professional customer service levels of all stores
- Coach and lead the sales team to generate and reach sales targets; as well as providing a professional customer care service
- Key accountabilities include coaching and direction in: Managed - budgeting, strategic direction and planning
- Sales & business growth - manage sales performance by evaluation and improving processes
- Financial - set performance standards and objectives and drive product sales and individual targets to achieve branch margins
- Inventory management - manage stock levels to ensure an ultimate customer care service
- Managed various human resource issues; i.e
- Recruitment, training, shift scheduling, leave, overtime, industrial relations and succession planning
- Managed Performance Management walk up retail KPI's, attend to customer service standards, and implement monitoring and corrective actions where required
- Drove store and team targets
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Managed a diverse portfolio of accounts across multiple industries to ensure consistent revenue generation within the region''s jurisdiction.
- Analyzed competitor offerings to devise targeted sales pitches, effectively differentiating our products from competitors in the marketplace.
- Implemented systems and procedures to increase sales.
- Provided a personnel administrative service i.e
- Sick leave monitoring and cover, annual leave management, shift rosters, recruitment, retention and performance management
- Development and training - ensured critical and core skilled employees, through thorough recruitment processes, continuous development and performance management
- Ensured staff are cognizant and adhere to all Operational Procedures and Policies and legal corporate governance
- Customer Care - drive sound marketing campaigns, conduct market analysis and demand from sales team improvement and good customer service with external and local stakeholders, customers, partners and 3rd parties
- Risk and Compliance standards - ensure adherence to standards through observation, daily coaching and mystery shopping
- Ensured Travelex branding standard and guidelines are communicated and adhered to
- Fostered culture of accountability with regular performance reviews and feedback sessions.
- Implemented data-driven approaches to achieve higher sales outcomes and operational efficiency.
Education
Bachelor of Business Administration -
Management College of Southern Africa (Mancosa)
01.2017
Certificate in Project Management -
Intec College South Africa
01.2008
Grade 12 -
DR.EG Jansen High School
01.2003
Skills
- Leadership and people development
- Management Team leadership
- Operational Planning
- Operations Management
- Airport Operations
- Sales Strategy Development
- Customer Relationship Management
- Financial Services Expertise
- Strategic Decision-making
- Employee Motivation and Performance
- Compliance & Risk Management
- Commercial Acumen
- Retail Operations Management
Certification
2025, Google AI Essentials
Accomplishments
- Recorded a remarkable 70% increase in revenue compared to 2019, despite PAX numbers achieving only 65% of pre-pandemic traffic levels, demonstrating effective financial strategies during challenging market conditions.
- Honored with two consecutive ACSA Feather Awards for Best Financial Service Provider at OR Tambo International Airport in both 2014 and 2015; these awards underscore commitment to service excellence within the finance sector.
- Earned One Award from Travelex's Group CEO for outstanding contributions towards enhancing company reputation through innovative strategies; praised particularly during challenging economic circumstances faced by retail foreign exchange sectors.
- Championed efforts that positioned OR Tambo Airport as a top performer within MEIA region against key players like Dubai and Doha airports, driving increased traveler footfall through tailored marketing campaigns aligned with regional trends.
Languages
English
Full Professional
Timeline
Regional VP Operations – Pearson Airport
ICE Currency Exchange
08.2023 - 12.2024
Retail Sales Manager - Dubai Airport
Travelex Limited
03.2020 - 07.2023
National Sales and Marketing Manager - South Africa
Travelex Limited
09.2019 - 01.2020
Regional Sales Manager - Inland South Africa
Travelex Limited
07.2015 - 08.2019
Certificate in Project Management -
Intec College South Africa
Grade 12 -
DR.EG Jansen High School
Bachelor of Business Administration -
Management College of Southern Africa (Mancosa)
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