Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

MORGAN ZERRIES

Beverly Hills

Summary

Dynamic Marketing Director offering many years of B2B experience. Strategic decision maker and operational problem solver. Develops successful programs that drive company growth. Skilled Marketing Manager with proven track record in developing and implementing strategic marketing plans that increase company visibility and revenue. Possess strong leadership abilities, creativity, and knowledge of market trends to effectively manage marketing teams and projects. Successfully increased market share by identifying customer needs and tailoring marketing strategies accordingly. Demonstrated ability to improve brand recognition through innovative campaigns and effective communication strategies.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Marketing Director

AGSE (Advanced Ground Systems Engineering)
Santa Fe Springs
03.2020 - Current
  • Company Overview: Manufacturer of Heavy Industrial Equipment mainly for the Aerospace Industry
  • Write copy and produce graphics for press releases, case studies, white papers, social media content (LinkedIn, Twitter & YouTube), training videos, trade shows, and website landing pages
  • Updated website platform to improve user experience and navigation, implemented new landing pages and other digital assets to boost SEO, enhanced mobile optimization for smartphones & tablets, secured sensitive IP, and streamlined communication between site visitors and customer service support teams
  • Launched a suite of product literature featuring all company offerings (900+ products), revamped copy, higher resolution imagery, detailed technical specifications, and interactive links to online listings
  • Created email communications plan (via HubSpot) to inform customers of new product releases, provide alerts for upcoming live events, and solicit feedback from satisfaction surveys
  • Produce and edit training videos for top-selling products that outline proper inspection, operation, and preventative maintenance procedures to optimize both customer education and ROI
  • Oversee global tradeshow sponsorship activities, from show promotion to booth design to ordering amenities, all aimed at minimizing costs while capturing as many qualified leads as possible
  • Spearheading campaign to bolster aftermarket sales of licensed spare parts with redesigned components that phase out third party replacements and secure up to $25MM of additional revenue
  • Manage team of in-house digital marketing manager and graphic designer to ensure all projects are completed on-time, on-target, and on-budget

Marketing Manager

Arecont Vision Costar
Glendale
01.2013 - 03.2020
  • Company Overview: High-Definition Surveillance Solution Manufacturer in the Security Industry
  • Improved user interface, imagery, copy, metadata, and site navigation to numerous landing pages that link to the corporate website, enhancing SEO results that allow customers to discover our products and services faster and easier via organic web search
  • Managed successful promotions that provided practical discounts for both new and old products which led to over $750k in additional sales and project registrations
  • Hosted monthly sales and customer webinars to provide company, product, and technology updates; content from these webinars is culled and included in follow-up email blasts and various website landing pages to drive brand awareness
  • Cost-effectively drafted and distributed press release content related to new product releases, company updates, and upcoming events to a global audience
  • Developed an efficient and economical domestic tabletop trade show program that accomplished brand awareness goals in the wake of a 30% reduction in marketing spending, strengthening relationships with vendors while negotiating lower rates for their services

Supervisor/Project Manager of Commercial Operations

NBC Universal
New York
01.2008 - 10.2012
  • Company Overview: Multinational Media Conglomerate with over 20,000 employees
  • Achieved cohesion between sales and marketing teams to allocate high-priced commercial inventory into optimal time slots and programs by monitoring advertising revenue data of approximately $3 million or more daily
  • Ensured creative requirements and client needs were met by overseeing program scheduling, commercial log, copy editing, and billboard production for all content airing on entertainment networks
  • Successfully built innovative weekly reporting schedules for verifying accuracy of program requirements involving ad sales, commercial inventory, and ad standards which improved team productivity by 7.5% year-over-year
  • Interacted with the IT unit and outside vendors to monitor all scheduling components and reconciliation data of our web-based system, and troubleshot any potential issues caused by human error or flaws in the automated processes that could counterbalance our Six Sigma requirements

Marketing Intern

BAE Systems
Greenlawn
05.2007 - 09.2007
  • Company Overview: Multinational Defense, Security, and Aerospace Company

Business Analyst Intern

Greater New York Hospital Association
New York
05.2006 - 09.2006
  • Company Overview: Not-for-Profit Grant Funding Organization for New York Public Hospitals

Education

MBA - Marketing Major

Hofstra University
Hempstead, NY

Bachelor of Arts - Film & Television Production Major

New York University
New York, NY

Skills

  • B2B marketing
  • Content creation
  • Digital marketing
  • Lead generation
  • Email marketing
  • SEO optimization
  • Team management
  • Project management
  • HubSpot
  • Social media strategy
  • Budget management
  • Customer engagement
  • MailChimp
  • Survey Monkey
  • Adobe
  • Microsoft Office Suite
  • Market tracking
  • Communication skills
  • Marketing analytics

Certification

Google Data Analytics

Timeline

Marketing Director

AGSE (Advanced Ground Systems Engineering)
03.2020 - Current

Marketing Manager

Arecont Vision Costar
01.2013 - 03.2020

Supervisor/Project Manager of Commercial Operations

NBC Universal
01.2008 - 10.2012

Marketing Intern

BAE Systems
05.2007 - 09.2007

Business Analyst Intern

Greater New York Hospital Association
05.2006 - 09.2006

MBA - Marketing Major

Hofstra University

Bachelor of Arts - Film & Television Production Major

New York University

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MORGAN ZERRIES