Morgan Buckley
Niagara-on-the-Lake,ON
Summary
Dynamic eCommerce leader with a proven track record at Shopify Plus, enhancing brand growth by 100% YoY through strategic planning and sales leadership. Skilled in marketing automation and team leadership, I excel in driving revenue and scaling e-commerce businesses. Passionate about leveraging eCommerce expertise to achieve scalable success.
Overview
10
10
years of professional experience
Work History
VP of Ecommerce
Nēmah
Nashville, United States
06.2023 - Current
- Strategic Growth & Performance – Led eCommerce strategy, increasing DTC sales by 100% YoY while optimizing customer acquisition with a blended CAC goal of $22.29.
- Paid Media & Advertising – Managed and scaled over $500,000 in ad spend across Meta, Google, and Amazon, overseeing bi-weekly performance calls and daily optimizations.
- Retention & Lifecycle Marketing – Increased retention rate to 35% through targeted email, SMS, and loyalty initiatives, integrating paid and organic strategies.
- DTC & Amazon Operations – Enhanced site experience, conversion rates, and merchandising, driving consistent revenue growth across DTC and Amazon channels.
- Ambassador & Affiliate Growth – Scaled ambassador program revenue 5x, leveraging partnerships and affiliate strategies to drive brand awareness and sales.
- Cross-Functional Leadership – Collaborated with product, creative, and customer experience teams to optimize the full-funnel shopping journey, increasing engagement and conversion rates.
Director of Ecommerce
Happily Grey, LLC
Nashville, United States
06.2023 - 01.2025
- End-to-End Ecommerce Leadership – Led digital strategy and operations for Happily Grey, LLC, overseeing site performance, merchandising, and conversion optimization to drive revenue growth.
- Revenue & Performance Growth – Drove year-over-year growth through data-driven decision-making, performance marketing, and customer retention initiatives.
- Paid Media & Acquisition – Managed and optimized paid media across Meta, Google, and email marketing, improving efficiency and return on ad spend.
- Retention & Lifecycle Marketing – Implemented email, SMS, and loyalty programs to enhance customer retention and increase lifetime value.
- Omnichannel Strategy & Expansion – Scaled DTC, marketplace, and retail initiatives, ensuring a seamless customer experience across all channels.
- Cross-Functional Collaboration – Partnered with creative, product, and fulfillment teams to execute high-impact campaigns, product launches, and seasonal promotions.
Senior Merchant Success Manager
Shopify Plus
Waterloo, Canada
01.2016 - 05.2023
- Enterprise Account & Relationship Management – Managed a $1B+ book of business, acting as a strategic advisor to high-growth brands like Lewis Hamilton, Budweiser, Barstool Sports, and MrBeast. Built strong relationships to align Shopify’s capabilities with merchant goals, driving scalable growth.
- Strategic Growth Consulting – Partnered with merchants to develop and execute tailored eCommerce strategies, optimizing conversion rates, customer retention, and revenue growth.
- Data-Driven Decision Making – Provided merchants with insights into analytics, SEO, and industry trends, leveraging data to drive performance improvements.
- Omnichannel & Social Commerce Expertise – Advised on best commerce practices across DTC, marketplaces, social commerce, and retail pop-ups, enabling brands to scale efficiently.
- Technical & Operational Support – Assisted with platform optimization, integrations, and project management, ensuring seamless operations for high-volume merchants.
Guru
Shopify
Ottawa, Canada
11.2015 - 11.2016
- Merchant Support & Problem-Solving – Assisted Shopify merchants via phone, email, and live chat, providing guidance on platform features, troubleshooting issues, and optimizing store performance.
- Ecommerce Strategy & Insights – Advised merchants on best practices for store setup, conversion optimization, and growth strategies tailored to their business goals.
- Technical Troubleshooting – Diagnosed and resolved platform-related issues, ensuring a seamless experience for merchants across themes, apps, and integrations.
- Continuous Learning & Adaptability – Gained extensive knowledge of Shopify’s ecosystem, staying up to date with new features, industry trends, and evolving merchant needs.
- Customer-Centric Mindset – Delivered personalized support and solutions, building strong relationships with merchants and empowering them to succeed.
Owner
Cold Break Brewing
Saint Catharine's, Canada
12.2020 - Current
- Business Ownership & Operations – Founded and oversee all aspects, managing strategy, branding, and day-to-day operations.
- Revenue Growth & Market Expansion – Scaled the brewery’s presence through retail distribution, taproom sales, and strategic partnerships.
- Marketing & Customer Engagement – Developed and executed marketing campaigns, social media strategies, and community events to drive brand awareness and customer loyalty.
- Product Development & Innovation – Curate and expand the beer lineup, ensuring high-quality production while introducing seasonal and specialty brews.
- Financial & Inventory Management – Handle budgeting, forecasting, and supply chain operations to maintain profitability and efficient production.
- Team Leadership & Culture – Lead and mentor a team, fostering a positive work environment while maintaining high service and quality standards.
Social Media & Digital Research
Title Entertainment Inc.
04.2015 - 08.2015
- Social Media Strategy & Content Research – Conducted in-depth research on digital media trends, audience behavior, and content performance to support social media strategy.
- Market & Competitive Analysis – Analyzed industry trends, competitor strategies, and emerging platforms to identify opportunities for content distribution and audience engagement.
- Content Optimization – Assisted in developing and refining digital content for film, television, and live events, ensuring alignment with audience preferences and platform best practices.
- Audience Engagement & Growth – Researched and implemented strategies to increase engagement and reach across streaming, social media, and broadcast channels.
- Collaboration & Reporting – Worked with cross-functional teams to provide insights and data-driven recommendations, enhancing digital content strategy and distribution efforts.
Education
Bachelor of Arts - Law
Carleton University
Ottawa, ON01.2015
Skills
- Strategic planning
- Sales leadership
- eCommerce expert
- Marketing automation tools
- Email marketing strategy
- Conversion rate optimization
- Social media advertising
- Google analytics expertise
- Team leadership
- Ecommerce platform knowledge
- Influencer marketing management
- Budget planning and allocation
References
References available upon request.
Timeline
VP of Ecommerce
Nēmah
06.2023 - Current
Director of Ecommerce
Happily Grey, LLC
06.2023 - 01.2025
Owner
Cold Break Brewing
12.2020 - Current
Senior Merchant Success Manager
Shopify Plus
01.2016 - 05.2023
Guru
Shopify
11.2015 - 11.2016
Social Media & Digital Research
Title Entertainment Inc.
04.2015 - 08.2015
Bachelor of Arts - Law
Carleton University
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