Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Morgan Buckley

Niagara-on-the-Lake,ON

Summary

Dynamic eCommerce leader with a proven track record at Shopify Plus, enhancing brand growth by 100% YoY through strategic planning and sales leadership. Skilled in marketing automation and team leadership, I excel in driving revenue and scaling e-commerce businesses. Passionate about leveraging eCommerce expertise to achieve scalable success.

Overview

10
10
years of professional experience

Work History

VP of Ecommerce

Nēmah
Nashville, United States
06.2023 - Current
  • Strategic Growth & Performance – Led eCommerce strategy, increasing DTC sales by 100% YoY while optimizing customer acquisition with a blended CAC goal of $22.29.
  • Paid Media & Advertising – Managed and scaled over $500,000 in ad spend across Meta, Google, and Amazon, overseeing bi-weekly performance calls and daily optimizations.
  • Retention & Lifecycle Marketing – Increased retention rate to 35% through targeted email, SMS, and loyalty initiatives, integrating paid and organic strategies.
  • DTC & Amazon Operations – Enhanced site experience, conversion rates, and merchandising, driving consistent revenue growth across DTC and Amazon channels.
  • Ambassador & Affiliate Growth – Scaled ambassador program revenue 5x, leveraging partnerships and affiliate strategies to drive brand awareness and sales.
  • Cross-Functional Leadership – Collaborated with product, creative, and customer experience teams to optimize the full-funnel shopping journey, increasing engagement and conversion rates.

Director of Ecommerce

Happily Grey, LLC
Nashville, United States
06.2023 - 01.2025
  • End-to-End Ecommerce Leadership – Led digital strategy and operations for Happily Grey, LLC, overseeing site performance, merchandising, and conversion optimization to drive revenue growth.
  • Revenue & Performance Growth – Drove year-over-year growth through data-driven decision-making, performance marketing, and customer retention initiatives.
  • Paid Media & Acquisition – Managed and optimized paid media across Meta, Google, and email marketing, improving efficiency and return on ad spend.
  • Retention & Lifecycle Marketing – Implemented email, SMS, and loyalty programs to enhance customer retention and increase lifetime value.
  • Omnichannel Strategy & Expansion – Scaled DTC, marketplace, and retail initiatives, ensuring a seamless customer experience across all channels.
  • Cross-Functional Collaboration – Partnered with creative, product, and fulfillment teams to execute high-impact campaigns, product launches, and seasonal promotions.

Senior Merchant Success Manager

Shopify Plus
Waterloo, Canada
01.2016 - 05.2023
  • Enterprise Account & Relationship Management – Managed a $1B+ book of business, acting as a strategic advisor to high-growth brands like Lewis Hamilton, Budweiser, Barstool Sports, and MrBeast. Built strong relationships to align Shopify’s capabilities with merchant goals, driving scalable growth.
  • Strategic Growth Consulting – Partnered with merchants to develop and execute tailored eCommerce strategies, optimizing conversion rates, customer retention, and revenue growth.
  • Data-Driven Decision Making – Provided merchants with insights into analytics, SEO, and industry trends, leveraging data to drive performance improvements.
  • Omnichannel & Social Commerce Expertise – Advised on best commerce practices across DTC, marketplaces, social commerce, and retail pop-ups, enabling brands to scale efficiently.
  • Technical & Operational Support – Assisted with platform optimization, integrations, and project management, ensuring seamless operations for high-volume merchants.

Guru

Shopify
Ottawa, Canada
11.2015 - 11.2016
  • Merchant Support & Problem-Solving – Assisted Shopify merchants via phone, email, and live chat, providing guidance on platform features, troubleshooting issues, and optimizing store performance.
  • Ecommerce Strategy & Insights – Advised merchants on best practices for store setup, conversion optimization, and growth strategies tailored to their business goals.
  • Technical Troubleshooting – Diagnosed and resolved platform-related issues, ensuring a seamless experience for merchants across themes, apps, and integrations.
  • Continuous Learning & Adaptability – Gained extensive knowledge of Shopify’s ecosystem, staying up to date with new features, industry trends, and evolving merchant needs.
  • Customer-Centric Mindset – Delivered personalized support and solutions, building strong relationships with merchants and empowering them to succeed.

Owner

Cold Break Brewing
Saint Catharine's, Canada
12.2020 - Current
  • Business Ownership & Operations – Founded and oversee all aspects, managing strategy, branding, and day-to-day operations.
  • Revenue Growth & Market Expansion – Scaled the brewery’s presence through retail distribution, taproom sales, and strategic partnerships.
  • Marketing & Customer Engagement – Developed and executed marketing campaigns, social media strategies, and community events to drive brand awareness and customer loyalty.
  • Product Development & Innovation – Curate and expand the beer lineup, ensuring high-quality production while introducing seasonal and specialty brews.
  • Financial & Inventory Management – Handle budgeting, forecasting, and supply chain operations to maintain profitability and efficient production.
  • Team Leadership & Culture – Lead and mentor a team, fostering a positive work environment while maintaining high service and quality standards.

Social Media & Digital Research

Title Entertainment Inc.
04.2015 - 08.2015
  • Social Media Strategy & Content Research – Conducted in-depth research on digital media trends, audience behavior, and content performance to support social media strategy.
  • Market & Competitive Analysis – Analyzed industry trends, competitor strategies, and emerging platforms to identify opportunities for content distribution and audience engagement.
  • Content Optimization – Assisted in developing and refining digital content for film, television, and live events, ensuring alignment with audience preferences and platform best practices.
  • Audience Engagement & Growth – Researched and implemented strategies to increase engagement and reach across streaming, social media, and broadcast channels.
  • Collaboration & Reporting – Worked with cross-functional teams to provide insights and data-driven recommendations, enhancing digital content strategy and distribution efforts.

Education

Bachelor of Arts - Law

Carleton University
Ottawa, ON
01.2015

Skills

  • Strategic planning
  • Sales leadership
  • eCommerce expert
  • Marketing automation tools
  • Email marketing strategy
  • Conversion rate optimization
  • Social media advertising
  • Google analytics expertise
  • Team leadership
  • Ecommerce platform knowledge
  • Influencer marketing management
  • Budget planning and allocation

References

References available upon request.

Timeline

VP of Ecommerce

Nēmah
06.2023 - Current

Director of Ecommerce

Happily Grey, LLC
06.2023 - 01.2025

Owner

Cold Break Brewing
12.2020 - Current

Senior Merchant Success Manager

Shopify Plus
01.2016 - 05.2023

Guru

Shopify
11.2015 - 11.2016

Social Media & Digital Research

Title Entertainment Inc.
04.2015 - 08.2015

Bachelor of Arts - Law

Carleton University

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