Summary
Overview
Work History
Education
Skills
Affiliations
Accomplishments
Certification
Timeline
Generic

Monisha Bhagria

Milton,Canada

Summary

Motivated individual pursuing a responsible position that encourages learning and utilizes past experiences to enhance capabilities.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Marketing Program Specialist

Channel Impact - Pure Storage
02.2023 - Current
  • Executed global marketing campaigns to enhance brand visibility and drive demand generation through strategic content creation.
  • Focused on operational excellence, achieving consistent pipeline growth across all regions.
  • Managed third-party lead generation programs, including content syndication, webinars, and surveys.
  • Utilized Salesforce, Smartsheet, and Tableau for performance tracking and data analysis.
  • Collaborated with sales team to develop programs for engaging inbound and outbound prospects.
  • Oversaw Meeting Makers, managing end-to-end processes from tracking qualified leads to sending personalized gifts.

Marketing Associate, Communication/ Digital Marketing Specialist

TD SYNEX
01.2014 - Current
  • Authoring and distributing communication pieces through web advertising, email and direct mail advertising
  • Maintain assigned areas of the internet and intranet, providing effective and timely internal access to promotions, event details and advertising programs as well as promotions and events on the external website
  • Reviewing and processing ads to put on our website
  • Internal communication of vendor programs and promotion to ensure success.
  • Maintain Marcoom tool - and set up email campaigns in Marketo
  • Creating videos on Vidyard, using this video as a landing page when sending out campaigns by using Marketo
  • Building a set of newsletter series with different line up of vendors
  • Creating and review web reporting through Google Analytics and Adobe Analytics
  • Reviewing reporting on Marketo emails. Providing insights, on how emails can be targeted better
  • Develop quarterly marketing plans for several vendors to spread their brand and content to reach all target customers
  • Creating marketing budgets for vendors, execute and follow through to billing reconciliation
  • Organize sales promotions to produce relevant content that meets the needs of the company while ensuring teams are meeting and exceeding their targets
  • Build and manage the day-to-day updates, communications, and customer interactions on social media networks including Instagram, Facebook, Twitter, and LinkedIn. Run regular social promotions while ensuring that calls-to-action are specifically identified
  • Running month to month website reporting through Adobe Analytics
  • Schedule social media post on Sprinklr
  • Maintaining our LinkedIn ads and checking on the budget to ensure we don't go over. Seeing how well the ad is performing, and making necessary adjustments

Junior Communication Coordinator

EXP
01.2012 - 01.2014
  • Trade show and event planning throughout Toronto, Ottawa and Montreal
  • Corporate website management
  • Contest development and management
  • Writing articles for the company internally and externally
  • Publishing client/company PowerPoint presentations
  • Director of assembling company brochures
  • Provide support to gain more visibility through social media (Facebook, Twitter, LinkedIn)
  • Established and maintained consistent corporate image and marketing communication
  • Maintained public relations through social media outlets
  • Monitor trends in social media tools within our market

Education

Business Administration Marketing -

Sheridan Collage

Skills

  • Marketing automation (Marketo) and lead generation
  • Data analysis and reporting
  • Content creation and campaign management
  • Email marketing and event planning
  • Sales collaboration and relationship management
  • Adobe Creative Suite proficiency
  • WordPress and HTML development
  • Social media marketing strategies
  • Google Analytics and AdWords expertise
  • Tableau data visualization

Affiliations

Big Brother Big Sister of Peel (2012 – 2020)

▪ Entrusted with up to fifteen youths at a time

▪ Always provided a safe environment for youths of all ages

▪ Initiated a healthy lifestyle curriculum for youths

Sheridan Marketing Incubator (2012 – 2014)

▪ Designed Website for the company

▪ Gained more visibility on social media

Accomplishments

  • 2016 Over the Top Award at Tech Data Canada

Certification

Digital Marketing Certificate with Canadian Marketing Associate

Timeline

Marketing Program Specialist

Channel Impact - Pure Storage
02.2023 - Current

Marketing Associate, Communication/ Digital Marketing Specialist

TD SYNEX
01.2014 - Current

Junior Communication Coordinator

EXP
01.2012 - 01.2014

Business Administration Marketing -

Sheridan Collage

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Monisha Bhagria