Monikha Kavya Arulraajhpeter
Kitchener,Canada
Summary
Organized, creative, and detail-driven communications professional with experience in digital marketing, student engagement, and community outreach. Skilled in building recruitment strategies, managing admissions communications, and developing inclusive marketing campaigns across digital platforms. Known for combining strong interpersonal skills with data-informed decision-making to attract and engage diverse audiences. Committed to supporting Wilfrid Laurier University’s values of equity, diversity, inclusion, and academic excellence.
Overview
2
2
years of professional experience
Work History
Marketing Strategist (Capstone)
Conestoga College
01.2025 - 07.2025
- Designed and implemented a 12-week digital marketing and recruitment plan for a community campaign.
- Conducted market and audience research to guide outreach and engagement strategies.
- Created branded content across email, web, and social channels to increase visibility and audience conversion.
- Presented campaign metrics, key learnings, and strategic recommendations to faculty stakeholders.
Digital Marketing & Communications Projects (Freelance / Academic)
01.2024 - 01.2025
- Managed social media calendars and digital communications for education-focused initiatives.
- Built WordPress pages, optimized SEO, and implemented analytics tracking for engagement evaluation.
- Assisted in event promotions, email campaigns, and community partnerships.
Customer Experience & Operations (Part-time)
01.2023 - 01.2025
- Supported a diverse clientele through effective communication and teamwork in fast-paced environments.
- Trained and coached new staff members to improve customer engagement and process efficiency.
Education
Graduate Certificate - Strategic Marketing Communications
Conestoga College
Kitchener, ON08.2025
Bachelor of Arts - Commerce
University of Madras
Chennai, India04-2022
Skills
- Student Recruitment & Admissions Coordination
- Marketing Strategy & Digital Communications
- Event Planning & Community Outreach
- Content Creation & Social Media Management (Instagram, LinkedIn, X, TikTok)
- CRM, Email Campaigns & Audience Engagement (Mailchimp, HubSpot)
- Market Research, Data Analysis & Reporting (GA4, Looker Studio, Excel)
- Website Content Updates (WordPress, SEO)
- Cross-Functional Collaboration & Project Management
ADDITIONAL INFORMATION
- Proficient in: Microsoft Office Suite, Google Workspace, Photoshop, Hootsuite, Banner (familiar), Cognos (basic)
- Work Authorization: Eligible to work in Canada
Timeline
Marketing Strategist (Capstone)
Conestoga College
01.2025 - 07.2025
Digital Marketing & Communications Projects (Freelance / Academic)
01.2024 - 01.2025
Customer Experience & Operations (Part-time)
01.2023 - 01.2025
Graduate Certificate - Strategic Marketing Communications
Conestoga College
Bachelor of Arts - Commerce
University of Madras