Monika Gailloux
Montreal,QC
Overview
20
20
years of professional experience
Work History
Administrative, Financial, and HR Director
Fonderie Darling
Montreal, Canada
2024.09 - 2025.06
- Managed HR operations: contracts, onboarding, and policy compliance
- Oversaw administrative activities: supplier agreements, artist residencies
- Supported accounting: budgeting, audits, and financial reporting
- Led grant applications and project funding efforts
- Coordinated bar and venue operations during events
Email Marketing & Customer Knowledge Analyst
La Vie en Rose – Bikini Village
Montreal, Canada
2023.01 - 2024.09
- Conducted weekly and monthly performance analysis for email marketing campaigns to identify trends, optimize content, and improve KPIs (CTR, open rate, conversions).
- Created dynamic customer segmentation lists in Salesforce Marketing Cloud (SFMC) based on purchase behavior, location, engagement, and campaign interaction.
- Programmed and deployed email campaigns in SFMC, ensuring timely delivery across French and English audiences.
- Collaborated with creative and product teams to integrate brand-aligned visuals, messaging, and promotional assets into email templates.
- Coordinated the translation and localization of marketing content (FRENCH/ ENGLISH) to ensure messaging consistency across customer segments.
- Managed A/B testing workflows for subject lines, calls-to-action, and layout designs to support continuous performance improvements.
- Executed integrated offers such as contests, feedback surveys, and promotional bundles in newsletters and tracked customer journey touch points.
- Performed QA of all campaign assets (banners, templates, and dynamic content) prior to deployment to ensure accuracy and brand compliance.
- Supported creative coordination by working cross-functionally with CRM, design, and merchandising teams on seasonal and product-based campaigns.
- Participated in campaign retrospectives and contributed to refining the internal campaign execution process for greater scalability.
- Maintained documentation and internal guides for SFMC workflows, segmentation criteria, and campaign templates.
- Provided input for tool improvements and shared feedback on automation and creative asset workflows to enhance efficiency and team operations.
E-Commerce Data Analyst
UAP Inc.
Montreal, Canada
2021.07 - 2022.12
- Analyzed KPIs for e-commerce platforms (NAPACANADA.com & napaprolink.ca)
- Produced insights to guide digital marketing strategies
- Audited SEO performance and led site search optimization initiatives
Pricing Analyst
UAP Inc.
Montreal, Canada
2019.11 - 2021.07
- Monitored competitive pricing and exchange rate impacts
- Built pricing tools and analyzed change requests
Director, Pricing & Quotations
Emballage Roy+Leclair Inc.
St-Eustache, Canada
2016.09 - 2019.11
- Managed international order logistics and quotations
- Built pricing strategies and dashboards by customer segment
- Validated supply documentation and optimized reporting systems
Assistant Negotiator
RONA
Boucherville, Canada
2014.08 - 2016.09
- Negotiated commercial agreements under $400K
- Prepared business agreements and validated price adjustments
Marketing & Accounting Analyst
Mondou
Anjou, Canada
2010.05 - 2013.10
- Coordinated category reviews and collaborated with marketing on the execution of promotional flyers, ensuring content accuracy and brand alignment
- Created and maintained visual templates for flyers and marketing materials in coordination with suppliers and design teams
- Developed and optimized SAP BI/BO reports to track campaign KPIs, sales performance, and promotional effectiveness.
- Managed asset validation and supply verification to ensure timely and error-free promotional execution
- Partnered with purchasing and creative teams to streamline the flyer creation process, improving operational efficiency and campaign scalability
- Supported multilingual marketing initiatives for Quebec-based campaigns, contributing to French-language content review and QA
- Ensured all creative materials were consistent with brand guidelines and campaign objectives.
Marketing Consulting Analyst
Sobeys Québec
Montréal-Nord, Canada
2006.04 - 2010.06
- Conducted promotional and category analysis using AC Nielsen and internal systems to optimize marketing and sales strategies
- Partnered with internal teams to develop visual reports and sales presentations for seasonal and brand-led campaigns
- Led the documentation and enhancement of internal procedures, ensuring scalable workflows for campaign execution
- Developed internal tools for price tracking and merchandising alignment across banners and product lines
- Collaborated on cross-functional projects involving marketing, sales, and operations to support timely and accurate in-store promotions
- Assisted with the rollout of regional marketing campaigns, coordinating French/English content review for local market relevance
- Contributed to improving creative workflow systems and provided feedback on tool usability and process efficiency
Director/Commissioner
Conseil de développement bioalimentaire de Lanaudière
Joliette, Canada
2005.04 - 2006.02
- Directed regional food-sector development initiatives
- Managed public-private partnerships and development funding
Timeline
Administrative, Financial, and HR Director
Fonderie Darling
2024.09 - 2025.06
Email Marketing & Customer Knowledge Analyst
La Vie en Rose – Bikini Village
2023.01 - 2024.09
E-Commerce Data Analyst
UAP Inc.
2021.07 - 2022.12
Pricing Analyst
UAP Inc.
2019.11 - 2021.07
Director, Pricing & Quotations
Emballage Roy+Leclair Inc.
2016.09 - 2019.11
Assistant Negotiator
RONA
2014.08 - 2016.09
Marketing & Accounting Analyst
Mondou
2010.05 - 2013.10
Marketing Consulting Analyst
Sobeys Québec
2006.04 - 2010.06
Director/Commissioner
Conseil de développement bioalimentaire de Lanaudière
2005.04 - 2006.02