Overview
Work History
Timeline
Generic

Monika Gailloux

Montreal,QC

Overview

20
20
years of professional experience

Work History

Administrative, Financial, and HR Director

Fonderie Darling
Montreal, Canada
09.2024 - 06.2025
  • Managed HR operations: contracts, onboarding, and policy compliance
  • Oversaw administrative activities: supplier agreements, artist residencies
  • Supported accounting: budgeting, audits, and financial reporting
  • Led grant applications and project funding efforts
  • Coordinated bar and venue operations during events

Email Marketing & Customer Knowledge Analyst

La Vie en Rose – Bikini Village
Montreal, Canada
01.2023 - 09.2024
  • Conducted weekly and monthly performance analysis for email marketing campaigns to identify trends, optimize content, and improve KPIs (CTR, open rate, conversions).
  • Created dynamic customer segmentation lists in Salesforce Marketing Cloud (SFMC) based on purchase behavior, location, engagement, and campaign interaction.
  • Programmed and deployed email campaigns in SFMC, ensuring timely delivery across French and English audiences.
  • Collaborated with creative and product teams to integrate brand-aligned visuals, messaging, and promotional assets into email templates.
  • Coordinated the translation and localization of marketing content (FRENCH/ ENGLISH) to ensure messaging consistency across customer segments.
  • Managed A/B testing workflows for subject lines, calls-to-action, and layout designs to support continuous performance improvements.
  • Executed integrated offers such as contests, feedback surveys, and promotional bundles in newsletters and tracked customer journey touch points.
  • Performed QA of all campaign assets (banners, templates, and dynamic content) prior to deployment to ensure accuracy and brand compliance.
  • Supported creative coordination by working cross-functionally with CRM, design, and merchandising teams on seasonal and product-based campaigns.
  • Participated in campaign retrospectives and contributed to refining the internal campaign execution process for greater scalability.
  • Maintained documentation and internal guides for SFMC workflows, segmentation criteria, and campaign templates.
  • Provided input for tool improvements and shared feedback on automation and creative asset workflows to enhance efficiency and team operations.

E-Commerce Data Analyst

UAP Inc.
Montreal, Canada
07.2021 - 12.2022
  • Analyzed KPIs for e-commerce platforms (NAPACANADA.com & napaprolink.ca)
  • Produced insights to guide digital marketing strategies
  • Audited SEO performance and led site search optimization initiatives

Pricing Analyst

UAP Inc.
Montreal, Canada
11.2019 - 07.2021
  • Monitored competitive pricing and exchange rate impacts
  • Built pricing tools and analyzed change requests

Director, Pricing & Quotations

Emballage Roy+Leclair Inc.
St-Eustache, Canada
09.2016 - 11.2019
  • Managed international order logistics and quotations
  • Built pricing strategies and dashboards by customer segment
  • Validated supply documentation and optimized reporting systems

Assistant Negotiator

RONA
Boucherville, Canada
08.2014 - 09.2016
  • Negotiated commercial agreements under $400K
  • Prepared business agreements and validated price adjustments

Marketing & Accounting Analyst

Mondou
Anjou, Canada
05.2010 - 10.2013
  • Coordinated category reviews and collaborated with marketing on the execution of promotional flyers, ensuring content accuracy and brand alignment
  • Created and maintained visual templates for flyers and marketing materials in coordination with suppliers and design teams
  • Developed and optimized SAP BI/BO reports to track campaign KPIs, sales performance, and promotional effectiveness.
  • Managed asset validation and supply verification to ensure timely and error-free promotional execution
  • Partnered with purchasing and creative teams to streamline the flyer creation process, improving operational efficiency and campaign scalability
  • Supported multilingual marketing initiatives for Quebec-based campaigns, contributing to French-language content review and QA
  • Ensured all creative materials were consistent with brand guidelines and campaign objectives.

Marketing Consulting Analyst

Sobeys Québec
Montréal-Nord, Canada
04.2006 - 06.2010
  • Conducted promotional and category analysis using AC Nielsen and internal systems to optimize marketing and sales strategies
  • Partnered with internal teams to develop visual reports and sales presentations for seasonal and brand-led campaigns
  • Led the documentation and enhancement of internal procedures, ensuring scalable workflows for campaign execution
  • Developed internal tools for price tracking and merchandising alignment across banners and product lines
  • Collaborated on cross-functional projects involving marketing, sales, and operations to support timely and accurate in-store promotions
  • Assisted with the rollout of regional marketing campaigns, coordinating French/English content review for local market relevance
  • Contributed to improving creative workflow systems and provided feedback on tool usability and process efficiency

Director/Commissioner

Conseil de développement bioalimentaire de Lanaudière
Joliette, Canada
04.2005 - 02.2006
  • Directed regional food-sector development initiatives
  • Managed public-private partnerships and development funding

Timeline

Administrative, Financial, and HR Director

Fonderie Darling
09.2024 - 06.2025

Email Marketing & Customer Knowledge Analyst

La Vie en Rose – Bikini Village
01.2023 - 09.2024

E-Commerce Data Analyst

UAP Inc.
07.2021 - 12.2022

Pricing Analyst

UAP Inc.
11.2019 - 07.2021

Director, Pricing & Quotations

Emballage Roy+Leclair Inc.
09.2016 - 11.2019

Assistant Negotiator

RONA
08.2014 - 09.2016

Marketing & Accounting Analyst

Mondou
05.2010 - 10.2013

Marketing Consulting Analyst

Sobeys Québec
04.2006 - 06.2010

Director/Commissioner

Conseil de développement bioalimentaire de Lanaudière
04.2005 - 02.2006

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Monika Gailloux