Accomplished Graphic Designer offering 10+ years of field experience. Demonstrated success in project management, team leadership and schedule coordination. Fluent in multiple designing programs, resourceful and creative.
Hi, I’m
Monica Alexis Fernandez
Edmonton,AB
Summary
Overview
3
years of professional experience
Work History
Conference Badge Inc
Graphic Designer / Illustrator
02.2023 - 12.2023
Job overview
- Freelance contract for a series of 12 illustrations to complement and enrich the company's blog, with primary focus on event development and technologies. These illustrations will play a vital role in enhancing the visual appeal of Conference Badge´s content and engaging readers on deeper level.
Deville Coffee
Cafe Manager
07.2022 - Current
Job overview
- Trained cafe employees to consistently exceed customers' expectations and provide superior service.
- Handled business administration functions such as payroll, cash register counting, and supply ordering.
- Grew cafe sales by effectively marketing business and improving customer relations strategies.
- Developed and implemented strategies to promote cafe products and increase sales by 40% YoY.
- Implemented cost saving measures to reduce operational costs and align with budget, saving 45% YoY.
Innovacion Segura
Graphic Designer
04.2023 - 07.2023
Job overview
- Rebranding project and building new websites for two sister companies in Mexico and Spain.
- Developed a compelling brand identity for each company, including logo design, color schemes, typography, brand messaging and asset library of 50+ elements.
Highland House USA
Head of Marketing
10.2020 - 04.2021
Job overview
- Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
- Developed strategies to incorporate PR and media to further enhance brand and build market share.
Education
Anahuac UniversityMexico City
MBA from Marketing Management - Marketing Communications
11.2020
University Overview
Anahuac UniversityMexico City
Bachelor of Arts from Graphic Design
05.2007
University Overview
Skills
- Adobe Creative Suite
- Production Management
- Marketing Media
- Project Coordination
- Creative Solutions
- Branding
- Selling and Influencing
- Website Graphics
Timeline
Graphic Designer
Innovacion Segura
04.2023 - 07.2023
Graphic Designer / Illustrator
Conference Badge Inc
02.2023 - 12.2023
Cafe Manager
Deville Coffee
07.2022 - Current
Head of Marketing
Highland House USA
10.2020 - 04.2021
Anahuac University
MBA from Marketing Management - Marketing Communications
Anahuac University
Bachelor of Arts from Graphic Design
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