Monica Velarde
San Diego
Summary
Award-recognized, top-performing Leasing Professional with extensive experience in luxury, high-volume lease-ups. Proven success launching and stabilizing new communities through strong closing ratios, elevated customer service, and high-level brand representation. Known for creating exceptional first impressions, delivering personalized leasing experiences, and driving prospect-to-lease conversion. Recognized for mentoring teammates, maintaining compliance standards, and supporting streamlined leasing operations. Highly proficient in Yardi, Entrata, and CRM platforms.
Overview
5
5
years of professional experience
Work History
Leasing Professional - Lease-Up
Baldwin & Sons
Otay Ranch, CA
06.2023 - Current
- Nominated - Mark of Excellence Awards, Leasing Professional of the Year
- Sales Professional Achievement Award - Q4 2024 SMC Awards (Feb 2025)
- 2024 Baldwin & Sons Core Value Winner
- Key contributor to the successful lease-up of 93 luxury townhomes and 312 apartment homes
- Consistently maintained the highest closing ratio on-site, supporting rapid occupancy growth
- Delivered concierge-level service aligned with a luxury lifestyle brand
- Conducted professional tours of models, amenities, and community features to drive conversions
- Generated leases, processed applications, and prepared move-in files while ensuring HUD compliance
- Maintained exceptional presentation standards for models, tour paths, and vacant units
- Negotiated lease terms while protecting asset value and supporting revenue goals
- Supported marketing audits, advertising efforts, and lease-up strategies
- Resolved resident concerns with professionalism, urgency, and discretion
Leasing Professional
Greystar
Mission Valley & Downtown San Diego, CA
08.2021 - 06.2023
- Delivered premium leasing experiences at Class A and urban communities
- Maintained occupancy through proactive follow-up and consistent prospect engagement
- Conducted competitive market surveys to support pricing strategy and leasing performance
- Generated leases and ensured accuracy of move-in documentation
- Collaborated with on-site teams to maintain consistent brand and service standards
Leasing Professional (Temporary)
Carrier Strategies
Mission Valley, CA
05.2021 - 08.2021
- Supported both lease-up and stabilized communities during high-demand periods
- Assisted with prospect tours, lease generation, and daily leasing operations
- Ensured models and vacant units met company presentation standards
Education
High School Diploma -
Madison High School
San Diego, CA01.2019
Skills
- Luxury Lease-Up & Community Stabilization
- High-End Customer Experience & Brand Representation
- Prospect Conversion & Strategic Follow-Up
- Tour Presentation & Model Merchandising
- Lease Negotiation & Application Processing
- Market Analysis & Competitive Positioning
- Resident Retention & Relationship Management
- HUD & Compliance File Processing
- De-escalation & Conflict Resolution
- Team Support & Training
- Operational Efficiency & Process Improvement
- Yardi
- Entrata
- Entrata Facilities
- CRM Systems
Professional Development And Leadership Goals
- Continue mentoring and supporting team members to strengthen resident operations, leasing performance, and overall service standards.
- Expand knowledge in property management operations, compliance, and financial fundamentals.
- Pursue Real Estate License to enhance industry expertise and long-term career growth.
- Strengthen leadership skills through team support, decision-making, and conflict de-escalation.
- Contribute to streamlining resident operations and the overall resident experience to improve efficiency, consistency, and satisfaction.
Additional Customer Service And Sales Experience
- Cashier, VCS Patriot Brew, VA Medical Center
- Cashier, Epic Wings and Things
- Sales Associate, Hollister Co.
Timeline
Leasing Professional - Lease-Up
Baldwin & Sons
06.2023 - Current
Leasing Professional
Greystar
08.2021 - 06.2023
Leasing Professional (Temporary)
Carrier Strategies
05.2021 - 08.2021
High School Diploma -
Madison High School