Monica Parsons
Hamilton,ON
Summary
I'm a friendly professional with demonstrated record of success in marketing management and campaign development. Previous background in Office Administration, successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. I'm well-versed in tracking market trends and capitalizing on opportunities.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing Lead
White Barn Staging Co and Remax
Brantford, ON
01.2022 - 01.2025
- Developed marketing packages involving web design, remarketing campaigns, key phrase packages, and new media advertising campaigns to increase search engine optimization for clients.
- Managed online reputation and responded to customer feedback on social media and review platforms.
- Monitored emerging trends in digital marketing technology and identified opportunities for innovation.
- Developed partnerships with influencers and other third-party content creators to expand brand reach.
Duty Manager
YMCA
Brantford, Ontario
01.2021 - 01.2025
- Delivered exceptional customer experience while managing mutual funds accounts.
- Managed immediate problem-solving for injuries and crises.
- Continuously stayed informed about latest developments in Avo system, Microsoft, Adobe and Outlook platforms.
- Oversaw financial operations including receivables, payables, cash flow management and payroll.
Office Administrator
SPCA
Brantford, ON
10.2019 - 03.2022
- Completed thorough opening, closing, and shift change functions to maintain operational standards each day.
- Analyzed business performance data and forecasted business results for upper management.
- Used specialized accounting software to debit, credit and total accounts on computer spreadsheets and databases.
- Organized meetings, conferences, travel arrangements and other events as required.
- Resolved customer inquiries and complaints requiring management-level escalation.
Operations Coordinator
Shadow Gate Farm Kennels
Sarnia, Ontario
01.2016 - 01.2021
- Managed administration of medications and vaccines to animals.
- Organize and coordinate fundraising events and contests
- Perform administrative tasks such as scheduling, record-keeping, and client communication.
- Build and maintain strong relationships with clients, sponsors, and donors, fostering support and enhancing the kennel's reputation.
Server and Hostess
Bedrock
Hamilton, Ontario
06.2018 - 01.2020
- Create a welcoming atmosphere, deliver exceptional service, and communicate effectively to ensure a positive dining experience and accurate orders.
- Addressed guest concerns professionally and upheld high service standards.
- Demonstrate extensive menu knowledge, employ upselling techniques to elevate dining experiences, and maintain precision in service aspects.
Education
Advertising And Marketing Management
Mohawk College of Applied Arts And Technology
Hamilton, None09-2027
Medical Office Administration
Mohawk College of Applied Arts And Technology
Hamilton, None09-2022
Skills
- Market research and analysis
- Launch preparation
- Interactive content creation
- Google analytics
- Online reputation management
- Multichannel marketing
Certification
- 150 Words Per Minute Typing Certificate from Mohawk College
- Google Ads Certificate
- Google Fundamentals of Digital Marketing Certificate
- Recruiting, Hiring and Onboarding Employees Certificate
Timeline
Marketing Lead
White Barn Staging Co and Remax
01.2022 - 01.2025
Duty Manager
YMCA
01.2021 - 01.2025
Office Administrator
SPCA
10.2019 - 03.2022
Server and Hostess
Bedrock
06.2018 - 01.2020
Operations Coordinator
Shadow Gate Farm Kennels
01.2016 - 01.2021
Advertising And Marketing Management
Mohawk College of Applied Arts And Technology
Medical Office Administration
Mohawk College of Applied Arts And Technology
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