MONETT E ARIAS
Seasoned sales leader with 2 decades of people centric experience growing brands, developing teams, and building lasting client partnerships across the wine & beverage industry. With a knack for turning sales roadblocks into clear strategies, I’m known for coaching managers who stick, driving account growth that lasts, and creating incentive systems that teams want to win. Marries practical know-how with tools like Nielsen, VIP, and Excel to make decisions that cut reporting time, sharpen execution, and boost revenue without burning through people along the way. Seeking to harness extensive sales savvy to challenge myself in a new operational landscape, getting results without losing sight of the team. Proven expertise in: Sales Leadership – Team Development – Incentive Program Design – Client Relationship Management – Account Expansion – Territory Growth – Data Analysis & Reporting – Training & Onboarding – Strategic Merchandising
Work History
Area Manager / Sales Manager, District Manager, Sales Representative
5 Years 7 Months- Increase territory case sales by 2% on avrg. in the 1st year by overhauling our district goals, tying them to incentive contests for 6 Managers and 34 reps and then reviewing warehouse and DSD reports to hold our teams accountable.
- Slash our reporting time by 10 hrs per week by building Excel pivot tables that consolidated VIP and Nielsen data into one single source of “truth”, making it easier for managers to spot underperforming SKUs and accounts.
- Lift product visibility in 120+ key accounts by conducting numerous account listening campaigns / surveys, identifying shelf placement gaps, and partnering with AEs and VPs to reevaluate how we position merch setups.
- Improve new hire ramp up time by 1 week by designing a homegrown onboarding program that combined ride alongs, shadowing, and sales tracking toolkits.
- Cut sales rep turnover by 1/3 by standardizing how we interview talent, refreshing our GSM meeting training calendar to keep skills fresh, and providing CLEAR coaching to give our managers practical leadership tools.
- Managed and trained sales teams, fostering a collaborative environment to enhance performance.
- Developed strategic sales plans based on market analysis and consumer trends.
- Established strong relationships with key accounts, driving customer loyalty and satisfaction.
- Analyzed sales data to identify growth opportunities and adjust strategies accordingly.
- Led cross-functional projects aimed at improving operational processes and achieving company goals.
- Led a team to achieve company goals and exceed targets consistently, fostering a positive work environment.
- Managed daily operations for optimal performance, ensuring timely completion of tasks and projects.
- Assessed reports to evaluate performance, develop targeted improvements, and implement changes.
Sales Representative
3 Years 3 Months- Hit territory and incentive goals each month in AVP, Ralphs, and Stater Brothers.
- Managed and created strong relationships with managers and receivers in each account.
- Sold in and built mass displays.
- Was the DM’s go to sales rep when situations occurred that needed to be accomplished in a timely manner.
- Developed and maintained strong relationships with key accounts to drive sales growth.
Sales Representative
1 Year 6 Months- Covered all of SoCal excluding San Diego. Serviced Chain and Independent Retail
- Serviced accounts, placed orders, and opened new accounts.