Molly E. Malo
Santa Monica
Summary
Marketing and operations leader with 10+ years of experience driving cross-functional initiatives, campaign execution, and customer engagement in fast-paced environments. Skilled in project management, digital marketing, CRM, stakeholder collaboration, and process improvement. Proven success launching new locations, leading high-performing teams, and delivering measurable growth through operational excellence and strategic execution.
Overview
12
12
years of professional experience
Work History
Regional Marketing & Ops Manager
Industrious
Los Angeles, California
03.2024 - Current
- Led regional marketing operations and campaign execution across multiple Southern California locations, managing timelines, stakeholder communication, and project delivery.
- Partnered cross-functionally with sales, operations, and leadership teams to execute integrated marketing initiatives and ensure alignment across customer touchpoints.
- Managed the full lead lifecycle within Salesforce, tracking performance metrics, optimizing workflows, and improving conversion opportunities.
- Coordinated digital marketing efforts including social media, email marketing, localized promotions, and community engagement campaigns.
- Directed high-visibility brand activations, media partnerships, and local marketing initiatives, ensuring consistent brand representation and execution excellence.
- Supported the successful launch of a new location through strategic planning, community engagement, communications, and operational coordination.
- Planned and executed member-facing events and engagement programs that strengthened retention, loyalty, and overall customer experience.
Marketing Operations Manager
Barry's
Portland, OR
08.2022 - 12.2023
- Led cross-functional planning and execution for the most successful new studio launch in Barry's history, coordinating marketing, operations, staffing, and community engagement efforts.
- Managed project timelines, launch deliverables, stakeholder communications, and operational readiness activities to ensure successful market entry.
- Developed and executed integrated marketing campaigns across CRM, email, SMS, partnerships, events, and local promotions.
- Built and managed CRM automations, audience segmentation, and lifecycle communications that increased lead conversion and retention.
- Collaborated with internal and external partners to execute strategic marketing activations, community partnerships, and brand events.
- Managed and developed a 12-person team, establishing processes, performance standards, and operational workflows that supported exceptional customer experiences.
General Manager
StudioX Fitness
Portland, OR
06.2020 - 08.2022
- Increased paid class attendance by 30% and new client conversion by 50% within three months.
- Developed and implemented client acquisition and retention strategies through community outreach and partnerships.
- Executed marketing campaigns, studio promotions, and community events to enhance revenue and brand visibility.
- Achieved 102% of promotional enrollment and exceeded revenue stretch goals.
Studio Manager
CorePower Yoga
Boston, MA
06.2018 - 05.2020
- Achieved 125% of pre-sale membership sales goal for new DTX studio opening.
- Operated highest performing CPY in Boston, meeting all program enrollment and paid attendance targets.
- Acted as primary contact for members and facilitated partnerships.
- Managed recruitment, interviewing, onboarding, and training to uphold studio operations standards.
Training Specialist
Harvard Pilgrim Health Care
Boston, MA
05.2014 - 11.2018
- Created the training curriculum and managed the development and growth of all new hires, including administering evaluations and providing feedback
- Mentored staff on how to manage, retain and upsell existing clients through relationship building and sales techniques
Education
Bachelor of Arts - Women and Gender Studies
Simmons College
Boston, MA05-2013
Skills
Marketing Operations & Project Management
Cross-Functional Stakeholder Management
Integrated Campaign Execution
Digital Marketing & Audience Engagement
CRM Management & Lifecycle Marketing
Email & SMS Communications
Content & Communications Planning
Marketing Calendar & Timeline Management
Community Marketing & Events
Process Improvement & Operational Excellence
Salesforce & Marketing Technology Platforms
Team Leadership & Performance Management
Timeline
Regional Marketing & Ops Manager
Industrious
03.2024 - Current
Marketing Operations Manager
Barry's
08.2022 - 12.2023
General Manager
StudioX Fitness
06.2020 - 08.2022
Studio Manager
CorePower Yoga
06.2018 - 05.2020
Training Specialist
Harvard Pilgrim Health Care
05.2014 - 11.2018
Bachelor of Arts - Women and Gender Studies
Simmons College