Molly Bowman

At this collaboration software company, I created interactive dashboards showcasing partner activity and channel business, and led channel research projects.

• Executed SQL queries in Databricks to report on channel business
• Used Tableau software to create meaningful data visualizations
• Generated standard or custom reports summarizing business data
• Disseminated information regarding tools, reports and data enhancements
• Collaborated with IT teams on new tools and technologies

At this mobile gaming company, I developed meaningful KPIs visualized in Tableau for the User Acquisition team using extensive data analysis.

• Executed SQL queries in DBVisualizer to update business metrics and KPIs
• Identified user behavior data impacting revenue, generating new marketing insights and priorities
• Created visualizations in Tableau to effectively communicate data to stakeholders
• Extracted audience lists from database based on detailed criteria for targeted marketing campaigns
• Ensured data integrity during multiple integrations of systems and datasets

As a Sr Market Research Analyst at this Enterprise Network Security industry leader, I communicated with immense databases and analyzed quantitative results of large-scale customer and industry research projects, as well as managed all ad hoc surveys

• Executed SQL queries and used KNIME data analytics platform to pull lists of targeted audience segments for research
• Created data visualizations of survey results using Excel for internal stakeholders
• Project managed one-off and ongoing research projects, including customer satisfaction and win/loss programs, brand research, and usability studies

As a Marketing Analyst, I used data analytics and reporting software and various survey tools to conduct primary research with customers and prospects while managing ongoing web optimization efforts

• Developed optimization strategies, used automated marketing systems to run A/B tests and experience targeting activities on webpages, analyzed results and provided insights for further optimization
• Drove event attendance through website campaigns
• Created workflows using KNIME data analytics software to generate targeted email lists, analyze, and report on results of surveys
• Conducted ad hoc surveys for internal stakeholders, gathering data to improve both internal and external experiences with company, products, operations, and customer service

As a Marketing Operations Specialist, I used automated marketing systems including Adobe Target, Analytics, and Experience Manager to work on projects related to running and optimizing corporate website

• Learned and developed optimization strategies, ran A/B tests on webpages and landing pages, analyzed KPI results
• Built experience targeting activities for account-based marketing and segment targeting
• Updated live site with winning experiences and socialized results, shaping current and future copy and designs for webpages and landing pages
• Managed year-long web and content update project from start to finish, including gathering content, developing wireframes, designs, and prototypes