Mohammed Ahmed
Montreal,QC
Summary
Results-driven Data Analyst with extensive experience in social media management and web analytics. Proven expertise in leveraging data analytics to enhance brand awareness, follower engagement, and partnerships with key influencers. Skilled in utilizing SEO and data analysis to drive significant increases in web traffic and consumer interaction. Adept at translating complex strategies into actionable plans with robust analytical and problem-solving skills. Committed to achieving objectives through well-integrated and creatively approached plans.
Overview
13
13
years of professional experience
Work History
Digital Analytics and SEO Manager
Get In Canada l Montreal
06.2021 - Current
- Spearheaded efforts to optimize local search results for increased exposure and customer engagement.
- Managed a team of content creators to ensure timely production of high-quality, optimized materials.
- Maximized ROI on paid advertising campaigns by consistently tracking performance metrics and adjusting bids accordingly.
- Leveraged data analytics to develop and refine social media strategies, resulting in substantial growth in community engagement and advocacy for various agency clients.
- Drove a 500% increase in lead generation through data-driven ad campaign creation, achieving high open rates and successfully launching multi-platform social media campaigns.
- Implemented SEO and content management strategies, leading to a 100K per month increase in website traffic.
- Developed and executed effective SEO strategies, including targeted PPC, A/B split testing, and comprehensive SEO optimization, based on analytical insights
Senior Data AnalystDigital
Aljazeera
Montreal, QC
08.2023 - 05.2024
- Lead data analysis initiatives, utilizing advanced Excel techniques for data organization and cleaning, ensuring accuracy and reliability of datasets.
- Skilled in using Looker Studio and Tableau to create insightful, user-friendly dashboards and visualizations that support strategic decision-making.
- Collaborate with cross-functional teams to identify key performance indicators to identify & shape KPIs, and translate complex data findings into actionable business insights.
- Created and automated data visualizations to present insights and tell compelling stories.
- Implement and oversee data quality controls, optimizing data processes for efficiency and effectiveness.
- Analyzed large amounts of data to identify trends and find patterns, signals and hidden stories within data.
News Producer /Data Journalist
Aljazeera Media Network
06.2018 - 12.2021
- Prepared written and digital content for website and social media platforms.
- Continuously evaluated and refined production processes, implementing improvements that resulted in increased efficiency and higher-quality outcomes.
- Provided support during live events such as elections or severe weather coverage through effective coordination with various departments involved in the broadcast process.
- Collaborated with reporters, anchors, and other team members to develop cohesive and informative news stories.
News Producer /Broadcast Journalist
Aljazeera Media Network
10.2013 - 06.2018
- Increased social media presence by integrating digital platforms into the news production process.
- Adhered to strict journalistic standards of accuracy, ethics, and fairness in all produced content for broadcasts.
- Broadcast news in line with the Aljazeera news agenda
- Assist in preparing prospects for the day's stories.
- Assist with managing the News desk, working closely with the Program Editors in deciding and driving the days editorial agenda.
- Assign and liaise closely with teams in the field.
- Provided support during live events such as elections or severe weather coverage through effective coordination with various departments involved in the broadcast process.
Social Media Manager
Anadolu Ajansi
06.2012 - 06.2013
- Developed digital marketing initiatives to increase brand awareness,social engagement, and web traffic.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Increased customer engagement through social media.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
Misr25 News
Misr25 News - TV Channel
01.2011 - 06.2012
- Developing strategies across social media and digital marketing platforms
- Planned and automated social media presence, increasing social media engagement and website visitors by 300%
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
Education
Associate of Applied Science -
Dawson College
Montreal, Canada12.2021
No Degree - Film Making
NewYork Film Academy
NewYork, NY, USA2014
BA - Business Administration
Cairo University
Giza, Egypt2012
Associate of Applied Science - Computer Science
TIDI
Egypy2008
Skills
Hard Skills:
- Data Analysis
- Data Visualization (Tableau, Looker Studio)
- Microsoft Excel
- SQL
- Predictive Modeling
- Data Mining
- Experimental Design & Analysis
- SEO
Soft Skills:
- Analytical & Critical Thinking
- Problem-Solving
- Communication
- Attention to Detail
- Decision-Making
- Reporting
- Risk Assessment
- Teamwork & Collaboration
- Leadership
Languages
English
Full Professional
French
Limited Working
Arabic
Native or Bilingual
Timeline
Senior Data AnalystDigital
Aljazeera
08.2023 - 05.2024
Digital Analytics and SEO Manager
Get In Canada l Montreal
06.2021 - Current
News Producer /Data Journalist
Aljazeera Media Network
06.2018 - 12.2021
News Producer /Broadcast Journalist
Aljazeera Media Network
10.2013 - 06.2018
Social Media Manager
Anadolu Ajansi
06.2012 - 06.2013
Misr25 News
Misr25 News - TV Channel
01.2011 - 06.2012
Associate of Applied Science -
Dawson College
No Degree - Film Making
NewYork Film Academy
BA - Business Administration
Cairo University
Associate of Applied Science - Computer Science
TIDI
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