Summary
Overview
Work History
Education
Skills
Timeline
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Mohan Maddi

Mohan Maddi

Toronto,Canada

Summary

Results-oriented Digital Marketing Team Lead with 4+ years of experience in Google Ads, business development, and team leadership. Demonstrated ability to effectively manage SMB accounts, drive revenue growth, and optimize campaigns. Adept at building strong client relationships, providing expert consultation, and leveraging data analytics to achieve measurable results.



Overview

5
5
years of professional experience

Work History

Team Lead Supporting Google

TELEPERFORMANCE
01.2023 - Current
  • Led a team of 15 to onboard SMBs across North America, providing expert guidance on Google Ads
  • Managed a $10M+ portfolio, achieving 5% weekly revenue growth and 10% reduced CAC
  • Developed expertise in Google advertising products with forward thinking, data-driven analyses, consultative recommendations that align with customer goals, and quantify high-impact opportunities with clear recommendations to present to customers to develop a brand story & ethos
  • Collaborated with agencies to create Ad Campaigns with Conversion value above $1000, increasing CTR by 5% conversion rates by 3%
  • Leveraged data analysis to increase customer acquisition by 20% and improve retention by 15%
  • Provided data-driven insights aligned with client goals, industry trends and scaled paid media channels effectively

Assistant Team Lead

TELEPERFORMANCE
10.2022 - 01.2023
  • Managed a team of 15 and oversaw a portfolio of 2,000 accounts
  • Specialized in Google Ads consultation for marketing agencies and their clients
  • Developed and implemented effective PPC, SEM, and advertising campaigns
  • Optimized marketing strategies to increase leads and website traffic for clients

Google Ads Campaign Specialist

TELEPERFORMANCE
11.2021 - 10.2022
  • Managed a portfolio of 100-300 SMB clients
  • Optimized Google Ads campaigns for maximum performance
  • Identified and pursued new business opportunities
  • Expanded clients' Google Ads presence with tailored solutions
  • Provided expert advice on industry trends and marketing strategies

Customer Service Specialist Vendor - KLARNA

TELEPERFORMANCE
12.2020 - 11.2021
  • Analyzed customer feedback data to drive strategic business planning and improve the overall customer experience
  • Resolved complex product or service issues to enhance customer satisfaction
  • Handled a high volume of inbound calls, chats, and emails, assisting customers with website navigation, order placement, and technical troubleshooting

Business Analyst

Virtusa
07.2019 - 09.2020
  • Collaborated with various departments to define operational objectives and project requirements
  • Conducted extensive research and data analysis to support strategic planning and decision-making
  • Presented data-driven recommendations to senior management and participated in the implementation of approved changes

Education

BBA - Business Management

Mohawk College
01.2018

Bachelor of Business Administration -

K L University
01.2016

Skills

  • Business Development
  • Digital Media Sales
  • Digital Advertising
  • Sales
  • Communication
  • Team Leadership
  • Effective Time Management
  • Critical Thinking and Problem Solving
  • Digital Marketing
  • Consultative Selling
  • Coaching and mentoring
  • Customer focus

Timeline

Team Lead Supporting Google

TELEPERFORMANCE
01.2023 - Current

Assistant Team Lead

TELEPERFORMANCE
10.2022 - 01.2023

Google Ads Campaign Specialist

TELEPERFORMANCE
11.2021 - 10.2022

Customer Service Specialist Vendor - KLARNA

TELEPERFORMANCE
12.2020 - 11.2021

Business Analyst

Virtusa
07.2019 - 09.2020

BBA - Business Management

Mohawk College

Bachelor of Business Administration -

K L University

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Mohan Maddi