Summary
Overview
Work History
Education
Skills
Timeline
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Mohammed Tahhan

Edmonton,AB

Summary

Motivated Growth Marketing professional with over 10 years of experience in digital marketing strategies, business development, and successful execution of multi-channel campaigns. Proven track record in boosting brand awareness, optimizing customer journeys, and implementing lead nurturing programs to drive increased conversion rates. Possesses strong analytical and strategic skills, complemented by a diverse educational background and multiple certifications in project management.

Overview

12
12
years of professional experience

Work History

Senior Advisor Digital Marketing

EPCOR
Edmonton, AB
03.2023 - Current
  • Acting as lead for Encor’s digital channel work and a liaison with IT and Epcor’s digital services team for smooth implementation. Defining the online customer journey for all Encor’s target audiences and leading Encor’s interests in our company-wide website initiatives.
  • Building annual digital marketing plans to achieve Encor’s growth, retention, product development and customer experience goals.
  • As the team analytics owner and data curator, ensuring the delivery of optimal results against appropriate performance metrics including helping to identify leading and lagging indicators for digital and brand performance. Among other indicators, performance will be measured across customer experience, customer growth and retention metrics.
  • Developing, implementing and reviewing Digital Marketing processes
  • Leading email and digital asset planning, coordination, production and operational processes from campaign inception to deployment and reporting (acquisition and loyalty sides of the business) while ensuring production and deployment from email and sales platforms (i.e., Salesforce) are executed seamlessly.
  • Applying principles of SEO and SEM to make continuous improvements to EPCOR web and blog content and improve reach.
  • Exploring SMS, apps, chat and other platforms to successful implementation with our internal IT teams and assist Encor in meeting its customer service objectives.
  • Partnering with the Encor team to execute customer growth and retention strategies.
  • Leading digital workshops to gather insights from team members and build a foundation that will inform our approach.

CRM & Digital Marketing Manager

Think Tank Training Centre
Vancouver, BC
01.2022 - 03.2023
  • Designed and established strategic framework for brand awareness and consumer growth objectives
  • Drove all brand and experiential marketing plans, including market research, rebranding, webinars, partnership programs, events, digital ads, PR and podcasts
  • Led the evaluation and implementation of new CRM system to properly track and measure marketing campaigns
  • Owned and maintained CRM and marketing tech stack, site analytics, metrics, and campaign reporting
  • Oversaw SEM and digital ad campaigns experimenting across different target segments
  • Managed digital agency relationships, day-to-day production, as well as campaign budgets
  • Lead the ongoing management of digital touchpoints, including tttc.ca, social networking landing pages, and mobile
  • Planning, development, and execution of digital programs and campaigns, including online advertising, website strategy, design, social media, mobile, and deliverables
  • Built sales funnel to support lead generation and improving cost per lead
  • Organized and restructured existing marketing resources.

Digital Marketing and Engagement Strategist

University of the Fraser Valley
Abbotsford, BC
01.2020 - 01.2022
  • Boosted UFV brand awareness in global markets by 40% through targeted digital marketing strategies, including paid and organic methods.
  • Developed and executed successful multi-channel digital marketing campaigns, including SEM, PPC, social media marketing, email marketing, and content development, resulting in a 20% increase in international student applications.
  • Managed and optimized UFV International's website, resulting in a 25% increase in organic traffic and a 50% improvement in website engagement metrics.
  • Implemented a lead nurturing program through marketing automation, resulting in a 15% increase in conversion rates for international student applicants.
  • Coordinated and supported successful online recruitment events, resulting in a 25% increase in international student inquiries.
  • Represented UFV at international education fairs and events, resulting in a 40% increase in campus tours and one-on-one interactions with prospective students.

International Digital Marketing Assistant

Vancouver Island University
Nanaimo, BC
01.2017 - 01.2020
  • Provided recommendations to the Marketing Director to assist in the preparation of marketing strategic plans.
  • Assisted the Digital Marketing Specialist by creating campaign assets (images, videos) for social media advertising to prospective students around the world.
  • Created posts for social media platforms, including Facebook, Instagram, and Twitter, and supported global teams in sharing the same content on other platforms.
  • Provided technical assistance during webinars and other virtual events.
  • Provided support to 5 global offices with their online marketing activities.
  • Followed up with leads generated by digital marketing campaigns.
  • Setting up mass email campaigns in Mailchimp and tracking campaign data through CRM and Salesforce.

General Manager

Ideas Corporate Communication
, Jordan
01.2016 - 12.2016
  • Successfully owned and maintained the company's CRM and marketing activities, resulting in a 25% improvement in customer engagement and a 20% increase in sales.
  • Led the development of strategic plans, resulting in a 30% improvement in the company's overall performance and a 25% increase in the success rate of marketing initiatives.
  • Managed the sales and marketing operations of the business, resulting in a 35% increase in revenue and a 20% improvement in customer satisfaction.
  • Ensured the realization of goals and initiated effective steering measures, resulting in a 90% success rate in achieving targets and a 25% improvement in the company's performance.
  • Assisted with the design, creation, and implementation of marketing strategies for clients in various industries, resulting in a 95% satisfaction rate and a 20% increase in client retention.
  • Pitched, met prospects, closed new business deals, and conducted competitor analysis and market research, resulting in a 40% increase in new business and a 25% improvement in market position.
  • Managed digital marketing services, including social media management, web-based development, online marketing campaigns, SEO, and e-commerce, resulting in a 30% increase in online traffic and a 20% improvement in online sales.
  • Boosted company sales by 30% within a year by establishing new products and clients in different regions of the Middle East, resulting in a 25% improvement in market position and a 20% increase in brand awareness.
  • Led a national marketing campaign for the Ministry of Tourism in Jordan, resulting in a 40% increase in tourist visits and a 25% improvement in the country's image and reputation.

Mentor and Communication Specialist

Khawarizmi International Academy
, Jordan
01.2012 - 01.2016
  • Collaborated with the marketing team to design and implement successful marketing strategies, resulting in a 20% increase in brand awareness.
  • Developed and managed online marketing campaigns, driving a 25% increase in website traffic and a 15% increase in conversions.
  • Facilitated student activities, including training, presentations, and hands-on activities, resulting in a 90% satisfaction rate among participants.
  • Provided essential support to the educational department, assisting with the planning and execution of events and activities and improving departmental efficiency by 20%.

Education

Data Science for Business Executive Program -

Harvard Business School
12.2022

Digital Strategy -

MIT Sloan School of Management
12.2021

BA - Digital Media & Strategic Marketing

Vancouver Island University
12.2020

Skills

  • Advanced knowledge of analytics methodologies, cross-channel campaign measurement, and listening programs
  • Expertise in privacy, security, data residency, data integration, and industry trends
  • Storytelling and ability to turn complex data into actionable insights
  • Advanced skills in Adobe Analytics, Adobe Target, Adobe Experience Manager, Power BI, Tableau, data warehousing, and Microsoft Office
  • Knowledge of social listening and earned media measurement technologies; experience with Sprinklr
  • Strong written and verbal communication skills, including in-person and virtual presentations
  • Exceptional project management, time management, and organizational skills
  • Ability to understand business challenges and drive change to improve the visitor experience
  • Proven ability to navigate and operate effectively in a highly matrixed and complex organization

Timeline

Senior Advisor Digital Marketing

EPCOR
03.2023 - Current

CRM & Digital Marketing Manager

Think Tank Training Centre
01.2022 - 03.2023

Digital Marketing and Engagement Strategist

University of the Fraser Valley
01.2020 - 01.2022

International Digital Marketing Assistant

Vancouver Island University
01.2017 - 01.2020

General Manager

Ideas Corporate Communication
01.2016 - 12.2016

Mentor and Communication Specialist

Khawarizmi International Academy
01.2012 - 01.2016

Data Science for Business Executive Program -

Harvard Business School

Digital Strategy -

MIT Sloan School of Management

BA - Digital Media & Strategic Marketing

Vancouver Island University

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Mohammed Tahhan