Mohammad Ghazizadeh

• Conducted extensive primary and secondary consumer research for our different clients` brands.
• Identified insights, challenges, and opportunities for our clients' brands.
• Developed brand architecture, positioning, and strategy.
• Wrote compelling brand stories.
• Led ideation and brainstorming sessions.
• Planned, implemented, and tracked brand and marketing strategies to promote brand products.
• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
• Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
• Improved and boosted brand image by proposing focused marketing campaigns.
• Cooperated and worked closely with our clients` communications teams to develop marketing strategies to boost their brand awareness.
• Developed and proposed innovative marketing campaigns based on the key objectives of our clients.
• Studied demographic data to determine optimal targets, competitor offerings, and tactics for persuasion.
• Created competitive reviews and situational analyses for different brands.

• Developed digital strategy for all digital marketing channels such as Social Media, Websites, SEO, Content Marketing, and Digital Ads
• Led the annual marketing budgeting process and keep controls in place to ensure programs stay within budget
• Managed brand awareness and brand identity consistency, ensuring that all marketing activities are aligned with brand and marketing strategy
• Leveraged data insights from surveys, previous campaigns, and market research to develop targeted marketing initiatives.
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets, and sales plans for business segments.
• Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
• Utilized market trends and target audience statistics to effectively and appropriately market products.
• Generated reports detailing campaign performance, customer engagement and engagement trends.
• Executed optimal sales strategies to achieve commercial goals for target market.
• Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.

Achievements:

• Successfully Planned and Managed the launch of 2 new national brands.
• Successfully Planned and Managed the Launch of 52 SKUs of products
• Effectively managed 25 people and recruited 15 experienced professionals in the team of marketing
• Implemented successful marketing and promotional strategies worth over $12 million in yearly revenue.
• Created 3 marketing campaigns, which resulted in a 5% increase in revenue.

• Developed marketing content such as blogs, promotional materials, and advertisements for social media.
• Managed a team of 8 direct reports engaged in ongoing product optimization, account management, and ad placement on the company website.
• Created social media content with consistent content and tone.
• Analyzed and reported social media and online marketing campaign results.
• Directed a successful search engine marketing campaign that used solid linking, technical, and keyword research tactics.
• Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
• Successfully launched offline and online consumer targeting and marketing strategies.
• Discussed SEO needs and optimized strategies for short- and long-term campaigns.
• Administered marketing calendar and posted new content to coincide with new product and service releases.
• Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.

Achievements:

• Increased the number of car inspection branches from 1 to 5 in one year.
• Increased organic traffic of website from 2000 daily to 14000 daily in 3 months.
• increased leads from 7000 to 250000 monthly in 6 months.
• Increased website rank in Google pages from 12 to rank 3 on main keywords.
• Recruitment of 7 experienced professionals in a team of marketing.

• Led and managed Social media, digital marketing, PR, and Advertising teams
• Managed the communication department's $ 1 million budget.
• Analyzed market data to inform strategic decisions.
• Oversaw social media presence and aligned posts to include branding and trending ideas.
• Taught in-house employees strategies for successful internal and external communications.
• Developed and promoted corporate brand, images, and identity to media and the public.
• Strategic Planning of Marketing, CEX, and Digital marketing.
• Managed monthly customer acquisition goals based on lead or purchase rate performance by channel portfolio and audience segments.
• Oversaw a team of communications and media relations professionals with a focus on achieving PR results.
• Optimized workflows with cross-functional teams across Creative, e-Commerce, CRM, and Analytics teams in order to increase weekly performance

Achievements:

• Foundation of the first Customer Experience and Brand Department among Iranian companies.
• Led Marketing research Project: Qualitative & Quantitative By 1000 questionnaires filled and 40 FGD interviews
• Successfully planned and managed the launch of the first and only nationwide MVNO brand in Iran.
• Led successful brand activation through Store Design, Promoters, and POSM in 150 points
• Planned and held the commercial launch event of Shatel Mobile; No Of attendants: 40 Local News agencies reporters & 3 International reporters, News reflection: more than 100 newspapers and websites
• Recruitment of 10 experienced professionals in a team of Brand and CEX

• Coordinated budget planning and tracking activities across agency partners
• Targeted both offline and online consumers of our clients by designing a multi-pronged, comprehensive marketing strategy.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral for our clients.
• Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
• Conducted extensive primary and secondary consumer research for our different clients` brands.
• Identified insights, challenges, and opportunities for our clients' brands.
• Developed brand architecture, positioning, and strategy.
• Wrote compelling brand stories.
• Led ideation and brainstorming sessions.
• Planned, implemented, and tracked brand and marketing strategies to promote brand products.
• Cooperated and worked closely with our clients` communications teams to develop marketing strategies to boost their brand awareness.

Achievements:

• Effectively managed 70 field promoters (for experiential marketing) and recruited 5 experienced professionals in a team of marketing
• Successfully planned & led Mugcake Now! campaign in this campaign, we used Asia`s First Interactive & In-motion Billboard, The campaign also included BTL sampling in Tehran coffee shops, Retail audit, and Trade marketing activities among 6000 points of sales & Co-marketing with Samsung Microwave ovens
• Successfully planned & led "Fouman Chimie"` s Del & Alphabet market expansion activities which made their products available in 6800 points of sales.
• The idea, Scenario writing, Planning & leading Takdaneh's "A rotation to…" campaign: Included 60 billboards around Iran, market expansion activities in 10K point of sales, TV commercials, Radio ads, retail audit & BTL sampling in shopping malls which led to 8% increase in their sales.

• Developed innovative general and segmented offers and bundles for Iran`s first 3G mobile network operator
• Created 2nd tier proposition for service offers on top of the core offerings.
• Created strategic Market entry positioning in conjunction with pricing & segmentation for mass and business markets, mapping market expanse and Key Target areas and dimensioning the Market
• Established a detailed action plan - for each proposition.
• Collected performance data on each promotion to better plan future events.
• Worked with marketing department to create targeted advertising strategies for key customer demographics.
• Proved successful working within tight deadlines and fast-paced atmosphere.

Achievements:

• An employee of the month for 2 consecutive months.
• Developed innovative 17 general and segmented offers and bundles for Iran`s first 3G mobile network ahead of schedule (3 months)

• Cooperated and worked closely with the communications team to develop marketing strategies to boost brand awareness.
• Oversaw product planning and demand management on a monthly basis in order to maintain adequate product levels.
• Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
• Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
• Prepared and administered an annual budget of $ 5 million.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral.

Achievements:

• Successfully led and managed the launch of 3 new national brands.
• Based on my idea, we added more value to packages through brand social responsibility in the form of putting the names of products in Brail fonts for blind consumers.
• Successfully Planned and Managed the Launch of 150 SKUs of products.
• Cost saving of 500,000$ in production cost based on making little changes in the usage of fragrances in products.

• Interpret and report analytics data to improve the results of marketing campaigns
• Planned and organized consumer promotional plans
• Coordinated brand management efforts with external and internal resources to achieve defined goals/ targets (product development,
• Production planning, trade promotion, sales, market research, and advertising agencies)
• Drove overall ad operation procedure optimization to ensure efficiency and operational excellence through various initiatives
• Coordinate with Brand Manager, Supply Chain, Sales, Marketing, Finance, and Segment representatives to establish forecasts, sales targets,
• Pricing, margins, and annual budgets for assigned categories of products
• Develop and present new product introduction plans, coordinating sales launch activities and new product releases
• Work with suppliers, design and merchandise staff, and the supply chain in the development of new products, sourcing qualified suppliers,
• And negotiating terms and pricing.