MOHAMED MOSTAFA
Toronto,Canada
Summary
Experienced Technology Consultant and Business Strategist with over 20 years in IT, digital transformation, and AI-driven decision-making. Leveraging a robust background in marketing technology and data analysis, I specialize in applying AI solutions to optimize business strategies and streamline digital platforms. My career spans impactful roles in system architecture, strategic IT planning, and market analysis, where I utilized advanced AI and data-driven methodologies to achieve high-impact results. Motivated to transition into AI research, I am eager to contribute my technical expertise and strategic insight to innovative research in artificial intelligence, focusing on advancing knowledge in machine learning, predictive modeling, and data analytics.
Overview
23
23
years of professional experience
Work History
IT & Marketing Consultant
Multiple Firms
10.2016 - Current
- AI & Data Analytics: Utilized machine learning algorithms to analyze market data, enhancing predictive accuracy in strategic planning and decision-making
- Predictive Modeling: Created models for trend forecasting, helping clients adapt to market shifts through AI-enhanced data analysis
- Client Research & Insights: Conducted in-depth analyses on user data and market dynamics, using AI to optimize client offerings and engagement strategies
- Research Reporting: Generated detailed reports and academic-style presentations that synthesize AI-driven insights to support client projects and strategy adjustments
- Works as an independent consultant or as part of a consultancy firm to provide marketing expertise to clients
- Researches industries, markets, demographics, trends, sales results, and other data related to the client's products or services
- Analyses details of competitor offerings, including specifications, market share, pricing, and promotional materials
- Creates detailed reports with research findings and analysis to inform marketing strategies
- Provides written documents and verbal presentations for each client to guide the creation of new marketing plans and strategies
- Recommends specific marketing approaches and spending budgets to achieve the client's desired sales goals
- Helps come up with new product and service offerings to increase shares in new or existing markets
- Assists marketing managers and directors in coming up with focused branding, positioning, and marketing tools for each product or service
- Works within the client's budget to produce effective promotional materials and advertising opportunities
- Tracks sales and feedback and adjusts marketing strategies as necessary
- Establishes marketing tracking methods to help each client evaluate performance over time
- Works as an independent consultant or as part of a consultancy firm to provide marketing expertise to clients
- Researches industries, markets, demographics, trends, sales results, and other data related to the client's products or services
- Analyses details of competitor offerings, including specifications, market share, pricing, and promotional materials
- Creates detailed reports with research findings and analysis to inform marketing strategies
- Provides written documents and verbal presentations for each client to guide the creation of new marketing plans and strategies
- Recommends specific marketing approaches and spending budgets to achieve the client's desired sales goals
- Helps come up with new product and service offerings to increase shares in new or existing markets
- Assists marketing managers and directors in coming up with focused branding, positioning, and marketing tools for each product or service
- Works within the client's budget to produce effective promotional materials and advertising opportunities
- Tracks sales and feedback and adjusts marketing strategies as necessary
- Establishes marketing tracking methods to help each client evaluate performance over time
Managing Partner
Lo2taonline.com
01.2013 - Current
- Devise strategies to drive online traffic to company website
- Established and implemented business procedures and process improvements
- Analyzed and presented financial standings and cost effectiveness to other partners and investors
- Track conversion rates and making improvements to website
- Develop and manage digital marketing campaigns
- Utilize range of techniques including paid search, SEO and PPC
- Oversee social media strategy for company
- Manage online brand and product campaigns to raise brand awareness
- Manage redesign of company website
- Improve usability, design, content and conversion of company website
- Responsibility for planning and budgetary control of all digital marketing
- Evaluate customer research, market conditions and competitor data
- Review new technologies and keep company at forefront of developments in digital marketing
- Develop customer proposition for online and digital acquisition and promotions
- Create suitable digital tools to attract and engage clients
- Manage relationship with third parties – vendors
- Develop and manage project/action plans and lead schedules for execution to achieve goals and objectives
Head of IT & Digital Marketing
Aston Mckenzy
10.2015 - 10.2016
- Provide overall IT governance for the company
- Collaborated with internal departments to build digital experiences and achieve marketing goals
- Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements
- Plan, implement and monitor changes in infrastructure configurations
- Install new servers and configure hardware
- Develop and maintain system standards
- Oversee and ensure daily backup operations
- Perform system monitoring for security purposes
- Monitor Service Desk for tickets assigned to the queue and process first-in first-out based on priority
- Work with team to enhance current technologies to improve client services
- Communicate regularly with executive management on information technology
- Manage IT staff, which includes hiring, training, guidance, and discipline
- Develop best practices and written documentation for all server maintenance
- Oversee the provisioning of the end-user services
- Manage the financial aspect of IT development
- Manage hardware and software vendor relationships
- Email Marketing – effectively build your users lists, deliver emails & generate relevant clicks
- Social Media Marketing (SMM) – build brand, generate leads & aggregate audience on Social Media
- Inbound Marketing – attract & convert customers through by earning their trust through various techniques such as content marketing
- Search Engine Marketing (SEM) – effectively run ads on Search Engines
- Search Engine Optimization (SEO) – get website listed among top search engine results
- Web Analytics – Web Development, YouTube Marketing, Blogging, Affiliate Marketing, Mobile Marketing, Selling Digital Marketing, Digital Marketing Strategy & more…
IT Consultant
Ridgewood Group
09.2013 - 04.2014
- Responsible for all E-Marketing Plans
- Act as project manager, system analyst, and system designer for Task Management and Evaluation system
- Plan and implement cost-effective systems in company's communications such as mobile lines and walkie talkies
- Assume management responsibility for all services and activities of IT Department
- Plan, direct, coordinate and reviews work plan for IT Department, assigns work activities and monitors work flow
- Handle, maintain and develop of accounting and ERP systems (such as Dynamics)
- Manage IT operations and coordinate with Data Centers, Data and Communications Networks, Servers, and other related activities
- Provide support in projects development, implementation and testing
- Design Microsoft Windows 2000, 2003, 2008, Network Infrastructure
- Install, configure and administer ISA Server 2000, 2004 Enterprise Edition
- Installation & maintenance of network linking the company's branches
- Create Databases required for various tasks
- Select, trains, motivates, and evaluates assigned IT personnel, provides, and coordinates staff training
- Support & Co-ordinate with other Business Units related financial matters
- Planned and developed interfaces that simplified overall management and offered ease of use
- Discussed project progress with customers, collected feedback on different stages and directly addressed concerns
IT Director
ZAS AIR
01.2008 - 06.2013
- Played key role in on-going network design, reevaluation and optimization to keep pace with company growth
- Worked closely with management teams to plan, develop and execute technical strategies aligned to client's vision
- Identified computer hardware and network system issues, performing troubleshooting techniques for remediation
- Analyzed network security and current infrastructure to assess areas in need of improvement and develop solutions
- Led and assisted technical upgrade projects for clients by working and coordinating with consultants and developers for integrations
IT Manager
ZAS AIR
06.2007 - 12.2007
- Conferred with executives to advise and plan for short-term and long-term IT system upgrade needs
- Managed network and system performance, conducting troubleshooting, security patching, and maintenance
- Interacted and negotiated with vendors, outsourcers and contractors to secure products and services
- Coordinated IT operations activities to deliver smooth flow of daily business needs
- Guided organizational technology strategy and roadmaps
- Oversaw IT department operations and training
IT Manager
Haidylena For Advanced Medical Industries
03.2002 - 01.2005
- Conferred with executives to advise and plan for short-term and long-term IT system upgrade needs
- Managed network and system performance, conducting troubleshooting, security patching, and maintenance
- Interacted and negotiated with vendors, outsourcers and contractors to secure products and services
- Coordinated IT operations activities to deliver smooth flow of daily business needs
- Collaborated with other departments to help meet IT needs and properly integrate and secure systems
- Guided organizational technology strategy and roadmaps
- Oversaw IT department operations and training
- Created and terminated user's accounts from start to finish in business applications
- Demonstrated familiarity with latest hardware, software and networking technology
- Built, repaired and installed computer-related hardware based on deployment procedures
- Communicated with executive team and CEO to maximize development efficiencies and resolve technology issues
Education
MBA - Business Administration
Arab Academy For Science, Technology & Maritime
CAIRO, EGYPT01-2013
Bachelor - Accounting
AIN SHAMS UNIVERSITY
CAIRO, EGYPT01-2005
Skills
- AI & Machine Learning: Python, R, TensorFlow, Keras, Data Science, and Predictive Modeling
- Data Analysis: Statistical Analysis, Data Visualization (Tableau, Power BI), SQL, and Big Data Processing
- Programming & Tools: Python, R, MATLAB, Microsoft Office Suite
- Research & Technical Writing: Report Generation, Academic Research Methodologies, Publication Preparation
- Project Management: Agile, SCRUM, Strategic IT Planning, ERP Systems
- Excellency in IT planning according to strategic business objectives like revenue growth, profitability etc
- Expertise in directing & managing the entire Marketing Operations and teamwork
- Expertise in the complete project life cycle and Dynamics implementations
- Well arrange and manage with ERP and marketing software's
- Developing Presentations and Client Meetings
- Social Media Management
- Project Management
Languages
English
Full Professional
Arabic
Native or Bilingual
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
IT & Marketing Consultant
Multiple Firms
10.2016 - Current
Head of IT & Digital Marketing
Aston Mckenzy
10.2015 - 10.2016
IT Consultant
Ridgewood Group
09.2013 - 04.2014
Managing Partner
Lo2taonline.com
01.2013 - Current
IT Director
ZAS AIR
01.2008 - 06.2013
IT Manager
ZAS AIR
06.2007 - 12.2007
IT Manager
Haidylena For Advanced Medical Industries
03.2002 - 01.2005
MBA - Business Administration
Arab Academy For Science, Technology & Maritime
Bachelor - Accounting
AIN SHAMS UNIVERSITY
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