Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

MOHAMED MOSTAFA

Mississauga,ON

Summary

Innovative and hardworking Marketing Consultant with 22 years of experience in the IT, Marketing and Business Development industry. Offering expert insights into creating promotional strategies that capture emerging market trends. Highly proficient in SEO practices and knowledgeable in digital marketing and new media.

Dynamic and creative Marketing Manager with MBA degree and recognized product marketing and public relations expertise. Cultivated portfolio of more than 40 satisfied clients in varied industries over 9 years. Superb media, marketing technology and communications skills leading to impressive results.

Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

22
22
years of professional experience

Work History

Marketing Consultant

Multiple Firms
10.2016 - Current
  • Works as an independent consultant or as part of a consultancy firm to provide marketing expertise to clients
  • Researches industries, markets, demographics, trends, sales results, and other data related to the client's products or services
  • Analyses details of competitor offerings, including specifications, market share, pricing, and promotional materials
  • Creates detailed reports with research findings and analysis to inform marketing strategies
  • Provides written documents and verbal presentations for each client to guide the creation of new marketing plans and strategies
  • Recommends specific marketing approaches and spending budgets to achieve the client's desired sales goals
  • Helps come up with new product and service offerings to increase shares in new or existing markets
  • Assists marketing managers and directors in coming up with focused branding, positioning, and marketing tools for each product or service
  • Works within the client's budget to produce effective promotional materials and advertising opportunities
  • Tracks sales and feedback and adjusts marketing strategies as necessary
  • Establishes marketing tracking methods to help each client evaluate performance over time

Managing Partner

Lo2taonline.com
01.2013 - Current
  • Devise strategies to drive online traffic to company website
  • Established and implemented business procedures and process improvements.
  • Analyzed and presented financial standings and cost effectiveness to other partners and investors.
  • Track conversion rates and making improvements to website
  • Develop and manage digital marketing campaigns
  • Utilize range of techniques including paid search, SEO and PPC
  • Oversee social media strategy for company
  • Manage online brand and product campaigns to raise brand awareness
  • Manage redesign of company website
  • Improve usability, design, content and conversion of company website
  • Responsibility for planning and budgetary control of all digital marketing
  • Evaluate customer research, market conditions and competitor data
  • Review new technologies and keep company at forefront of developments in digital marketing
  • Develop customer proposition for online and digital acquisition and promotions
  • Create suitable digital tools to attract and engage clients
  • Manage relationship with third parties – vendors
  • Develop and manage project /action plans and lead schedules for execution to achieve goals and objectives

Head of IT & Digital Marketing

Aston Mckenzy
10.2015 - 10.2016
  • Provide overall IT governance for the company
  • Collaborated with internal departments to build digital experiences and achieve marketing goals.
  • Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work, bid strategies, audience targeting and placements.
  • Plan, implement and monitor changes in infrastructure configurations
  • Install new servers and configure hardware
  • Develop and maintain system standards
  • Oversee and ensure daily backup operations
  • Perform system monitoring for security purposes
  • Monitor Service Desk for tickets assigned to the queue and process first-in first-out based on priority
  • Work with team to enhance current technologies to improve client services
  • Communicate regularly with executive management on information technology
  • Manage IT staff, which includes hiring, training, guidance, and discipline
  • Develop best practices and written documentation for all server maintenance
  • Oversee the provisioning of the end-user services
  • Manage the financial aspect of IT development
  • Manage hardware and software vendor relationships
  • Email Marketing – effectively build your users lists, deliver emails & generate relevant clicks
  • Social Media Marketing (SMM) – build brand, generate leads & aggregate audience on Social Media
  • Inbound Marketing – attract & convert customers through by earning their trust through various techniques such as content marketing
  • Search Engine Marketing (SEM) – effectively run ads on Search Engines
  • Search Engine Optimization (SEO) – get website listed among top search engine results
  • Web Analytics – Web Development, YouTube Marketing, Blogging, Affiliate Marketing, Mobile Marketing, Selling Digital Marketing, Digital Marketing Strategy & more…

IT Consultant

Ridgewood Group
09.2013 - 04.2014
  • Responsible for all E-Marketing Plans
  • Act as project manager, system analyst, and system designer for Task Management and Evaluation system
  • Plan and implement cost-effective systems in company’s communications such as mobile lines and walkie talkies
  • Assume management responsibility for all services and activities of IT Department
  • Plan, direct, coordinate and reviews work plan for IT Department, assigns work activities and monitors work flow
  • Handle, maintain and develop of accounting and ERP systems (such as Dynamics)
  • Manage IT operations and coordinate with Data Centers, Data and Communications Networks, Servers, and other related activities
  • Provide support in projects development, implementation and testing
  • Design Microsoft Windows 2000, 2003, 2008, Network Infrastructure
  • Install, configure and administer ISA Server 2000, 2004 Enterprise Edition
  • Installation & maintenance of network linking the company's branches
  • Create Databases required for various tasks
  • Select, trains, motivates, and evaluates assigned IT personnel, provides, and coordinates staff training
  • Support & Co-ordinate with other Business Units related financial matters.
  • Planned and developed interfaces that simplified overall management and offered ease of use.
  • Discussed project progress with customers, collected feedback on different stages and directly addressed concerns.

IT Director

ZAS AIR
01.2008 - 06.2013
  • Played key role in on-going network design, reevaluation and optimization to keep pace with company growth.
  • Worked closely with management teams to plan, develop and execute technical strategies aligned to client's vision.
  • Identified computer hardware and network system issues, performing troubleshooting techniques for remediation.
  • Analyzed network security and current infrastructure to assess areas in need of improvement and develop solutions.
  • Led and assisted technical upgrade projects for clients by working and coordinating with consultants and developers for integrations.

IT Manager

ZAS AIR
06.2007 - 12.2007
  • Conferred with executives to advise and plan for short-term and long-term IT system upgrade needs.
  • Managed network and system performance, conducting troubleshooting, security patching, and maintenance.
  • Interacted and negotiated with vendors, outsourcers and contractors to secure products and services.
  • Coordinated IT operations activities to deliver smooth flow of daily business needs.
  • Guided organizational technology strategy and roadmaps.
  • Oversaw IT department operations and training.

IT Manager

Haidylena For Advanced Medical Industries
03.2002 - 01.2005
  • Conferred with executives to advise and plan for short-term and long-term IT system upgrade needs.
  • Managed network and system performance, conducting troubleshooting, security patching, and maintenance.
  • Interacted and negotiated with vendors, outsourcers and contractors to secure products and services.
  • Coordinated IT operations activities to deliver smooth flow of daily business needs.
  • Collaborated with other departments to help meet IT needs and properly integrate and secure systems.
  • Guided organizational technology strategy and roadmaps.
  • Oversaw IT department operations and training.
  • Created and terminated user's accounts from start to finish in business applications.
  • Demonstrated familiarity with latest hardware, software and networking technology.
  • Built, repaired and installed computer-related hardware based on deployment procedures.
  • Communicated with executive team and CEO to maximize development efficiencies and resolve technology issues.

Education

MBA - Business Administration

Arab Academy For Science Technology & Maritime
Cairo
05.2013

Bachelor degree - Accounting

Ein Shams University
Cairo
05.2005

Skills

  • Excellency in IT planning according to strategic business objectives like revenue growth, profitability etc
  • Expertise in directing & managing the entire Marketing Operations and teamwork
  • Expertise in thecomplete project life cycle and Dynamics implementations
  • Well arrange and manage with ERP and marketing software’s
  • Developing Presentations and Reports
  • Audience Engagement Techniques
  • Lead Generation Campaigns
  • Social Media Integration
  • Strategy Development
  • Client Meetings
  • Social Media Best Practices
  • Social Media Management
  • Project Management
  • Microsoft Office
  • SEO Strategies
  • SEO practices
  • Promotions and Marketing Strategies
  • Social Media Content Creation

Accomplishments

  • Windows2003 server & 2000 professional concepts & implementing
  • Implementing & Designing NETWORK INFRASTRUCTURE
  • Windows2003 Active Directory & Site Design
  • Windows2003 Remote Installation & Application Deployment & Networking integration
  • Designing Windows2003 Secure Networks
  • Microsoft Exchange2000 Mail server
  • Microsoft ISA2004 server
  • Microsoft business solution Great Plains V8
  • (8507) Microsoft Dynamics GP General Ledger
  • (8512) Microsoft Dynamics GP Inventory Control
  • (8505) Microsoft Dynamics GP Installation and Configuration
  • Administration on Citrix Program &Metaframe Presentation Server
  • SECURITY COURSES
  • TCP/IP & Advanced TCP/IP Internetworking
  • Network Security and Firewalls
  • Operating System Security
  • Security Auditing Attacks and Threat Analysis
  • (CISCO)
  • Install and configure Cisco switches and routers in multi protocol internet works using LAN and WAN interfaces
  • Provide Level 1 troubleshooting service
  • Improve network performance and security, Contracting

Languages

English
Full Professional
Arabic
Native or Bilingual

Timeline

Marketing Consultant

Multiple Firms
10.2016 - Current

Head of IT & Digital Marketing

Aston Mckenzy
10.2015 - 10.2016

IT Consultant

Ridgewood Group
09.2013 - 04.2014

Managing Partner

Lo2taonline.com
01.2013 - Current

IT Director

ZAS AIR
01.2008 - 06.2013

IT Manager

ZAS AIR
06.2007 - 12.2007

IT Manager

Haidylena For Advanced Medical Industries
03.2002 - 01.2005

MBA - Business Administration

Arab Academy For Science Technology & Maritime

Bachelor degree - Accounting

Ein Shams University

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MOHAMED MOSTAFA