Mohamed Mohamed
San Francisco,CA
Summary
Performance marketing professional with 6+ years of experience driving multi-million-dollar growth across global paid social programs. Expertise in managing 7-figure budgets, building cross-platform strategies, and executing high-impact campaigns across Meta, TikTok, and emerging platforms. Adept at scaling new channels, leading creative testing, and partnering cross-functionally to deliver measurable business results.
Overview
7
7
years of professional experience
Work History
Paid Social Manager
Udemy
02.2022 - Current
- Manage a $1.1M/month international paid social portfolio across Meta and TikTok, achieving 250% ROAS and 100% new-user ROAS.
- Built and scaled Udemy’s TikTok program from scratch, implementing CAPI/pixel tracking and driving $400K revenue on $250K spend across Mexico, Canada, and Indonesia.
- Led campaigns supporting Udemy’s shift from one-time course purchases to subscriptions, optimizing campaigns for LTV and long-term growth.
- Scaled U.S. paid social spend by 50% in a single quarter while maintaining consistent performance.
- Launched and expanded Meta’s Advanced Signal Campaigns (ASC) to leverage platform innovation and improve efficiency.
- Directed account restructures, audience segmentation, and creative testing; conducted lift studies to validate incrementality and align results with internal metrics.
- Produced high-performing UGC content—including creator-style videos I shot myself—that generated six-figure revenue.
- Partnered cross-functionally with analytics, product, and marketing tech to enhance tracking, attribution, and campaign automation.
- Mentored teammates and cross-functional partners on paid social strategy, testing frameworks, and optimization best practices.
Brand Developer / Paid Social Manager
Cliffario
01.2019 - 03.2022
- Scaled the brand using Facebook, Instagram, TikTok, and other paid social platforms; managed $200K+ in monthly spend.
- Drove e-commerce growth from $0 to $2M in jewelry sales through Facebook and Instagram advertising.
- Managed all digital acquisition metrics (ROAS, CTR, CPA, CPM) and optimized campaigns for profitability.
- Directed a marketing team across strategy, analytics, A/B testing, and partnership development.
- Developed and refined brand messaging and positioning, ensuring clarity and competitive differentiation.
Founder
Yumyumsocks
01.2019 - 01.2020
- Founded and scaled a DTC/D2C brand from $0 to six figures in sales.
- Built Instagram following to 30k and improved monthly revenue by 17% through email marketing campaigns.
- Developed customer lifecycle models to improve targeting and retention strategies.
- Oversaw marketing campaigns across paid social, creative execution, analytics, and reporting.
Education
Bachelor of Science - Business Marketing
New Jersey Institute of Technology
Newark, NJ05.2019
Skills
- Paid Social Strategy
- Digital Marketing
- Media Buying
- Global Campaign Management
- Creative Testing
- Incrementality & Lift Studies
- E-Commerce Growth
- Content Creation
- Brand Development
- Data Analytics
- Relationship Management
- Fluent in Arabic
Languages
Arabic
Native or Bilingual
Timeline
Paid Social Manager
Udemy
02.2022 - Current
Brand Developer / Paid Social Manager
Cliffario
01.2019 - 03.2022
Founder
Yumyumsocks
01.2019 - 01.2020
Bachelor of Science - Business Marketing
New Jersey Institute of Technology
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