Mohamed Abdalla

• In my role as a Business Development Manager for GE Grid Solutions, I manage the HVDC & FACTS Services’ product line across North America, focusing on expanding the product line’s market reach and profitability.
• This involves strategically communicating the value of our services, tailoring offerings to individual customer needs, and implementing effective pricing strategies that enhanced both value delivery and profitability.
• Pricing strategies were based on value offered, market trends, competitive analysis, and customer segmentation (utility vs
• Industrial).
• Key Achievements: Increased PL profitability from 21% to 38%, improved win rate from 23% to 51%, and overachieved my business target of $50M by 11%.

• As North America Tendering & Risk Manager for GE Grid Solutions, I spearheaded the comprehensive end-to-end bidding process for various services projects, including Long-Term Service Agreements (LTSAs), upgrades, and transactional retrofits.
• My role extended beyond deal preparation to a strategic focus on pricing levels, informed by detailed win-loss analysis from past bids
• The goal was to secure bids through value recognition, emphasizing product performance over price competition.
• I also led the development and enhancement of automated reporting dashboards leveraging digital tools like SFDC, enabling real-time and historical benchmark monitoring, bid analysis, and margin performance tracking against business targets.
• This approach provided crucial market analytics insights, empowering the sales team to make informed strategic pricing decisions, and reinforcing our competitive positioning in the market.

• In the Power Services division of GE Power, I led the fulfillment of Long-Term Service Agreements (LTSA) for key oil & gas, and power generation clients across Ontario and Western Canada, focusing on gas turbine technologies.
• My role encompassed comprehensive management of LTSA contracts, including the coordination of service execution ranging from material provisioning and overseeing outages to handling customer claims.
• Additionally, I led quarterly contract margin reviews, ensuring accurate and consistent financial reporting while maintaining contract profitability.

• As a member of GE's Corporate Audit Staff (CAS), I engaged in a range of financial, commercial, and supply chain audits across different GE businesses including Oil & Gas, Power, and Aerospace.
• This position provided me with rich financial insights, such as through the Aerospace rotation in Cincinnati.
• Here, I conducted a detailed cost accumulation audit, gaining significant exposure to the business, its product portfolio, and service offerings.

• Reporting to the Commercial Director, led the proposal generation process for power plants’ related services (gas and steam turbines’ upgrades, repairs, and maintenance): Interfaced with the regional sales team to develop commercial strategies and solutions that meet customer requirements as well as business goals.
• Provided leadership during the deal review process to ensure that all technical risk points, risk mitigation, and business risk acceptance levels are properly incorporated in the development of the scope, cost, and proposal wording.

The Commercial Leadership Program (CLP) is a two-year leadership training program designed to accelerate career development and build leadership and functional skills through challenging rotational assignments in marketing, commercial and sales functions.

Proposal Manager - Belfort, France

• Led the commercial proposal process for 15+ gas turbine deals while managing proposal teams of 3-4.
• Executed a simplification project (digitization of the performance risk module into SFDC) which reduced the proposal issuance process by 12%.
• Published a commercial handbook mapping and detailing the complete proposal generation process.

Life Cycle Value Power Generation Products - Schenectady, NY

• Created 'cost of electricity' models for gas turbines' deal support with NPV analysis for competitive bidding ensuring optimal product selection.
• Supported the Alstom integration project by conducting turbine fleet operational proforma models (comparing GE vs Alstom product lines)/ Evaluated and tested a newly published plant modeling tool - Plant Cost Estimator.

Application Engineer - Atlanta, GA

• Developed & formulated 20+ E/F-class technical proposals while ensuring timely and quality deliverable - led to a total of $9MM USD orders secured.
• Spearheaded a market penetration project for mature gas fleets and achieved a 15% engineering cost reduction through product bundling.
• Led a marketing campaign for a newly launched diesel engine across 6 countries in SSA.

Proposal Manager Long Term Service Agreements - Dubai, UAE

• Led and supported LTSA deals for optimal offerings and to achieve highly competitive bids.
• Issued 15+ proposals while liaising with risk, legal and finance and ensuring full compliance with the company’s policies - created a pipeline opportunity of $400MM USD.
• Conducted an in-depth LTSA competitive analysis research on one of GE's key competitors – findings were used to strategically realign GE's key offerings globally.

JCI were expanding in the region and specifically within the commercial and government sectors and they needed to expand their sales force. Hence, I was recruited into this role.

• This is where I learned customer relationship management and communicating with all levels of staff internally and externally in customers’ organizations, achievements as follows: Overachieved the assigned sales target by ~11% and ~13% for 2 consecutive years achieving the 'Secured Volume Recognition Award'.
• Secured the largest Operations & Maintenance contract in the UAE
• Spearheaded & completed the pre-qualification process for the 2 largest government entities in Abu Dhabi, doubling the department's pipeline.

Recruited into Archer as a fresh graduate to handle wireline oil field operations.

• I graduated from the Operations Engineer Training Curriculum conducted in Norway, UK and UAE and achieved the successfully executed 15+ wireline and ultrasound operations in the UAE, Qatar, and Oman at onshore and offshore Oil & Gas reservoirs.