Mohamad Maso
Summary
Results-driven senior sales and marketing professional with over 15 years of experience in FMCG, retail, and telecommunications industries. Demonstrated ability to consistently drive revenue growth, optimize operational efficiency, and cultivate strong client relationships. Proven expertise in strategic planning, team leadership, and P&L management. Skilled negotiator with a track record of securing high-value contracts, implementing growth strategies, and delivering exceptional customer experiences. Excited to leverage expertise in a dynamic Canadian organization to drive business success.
Overview
14
14
years of professional experience
Work History
Key Account Manager
Darwish Holding Group
03.2016 - 02.2025
- Company Overview: L'Oréal & Garnier
- Spearheaded a process re-engineering project that streamlined communication across 10 departments, reducing paperwork by 75% and improving operational efficiency
- Negotiated and renewed contracts with key clients (Carrefour, Monoprix), resulting in increased market share and brand visibility
- Developed and executed promotional strategies that boosted sales and strengthened customer relationships
- Managed a high-performing team, providing training and mentorship to align with customer expectations and business goals
- Optimized inventory management by upgrading FMCG SKUs to meet market demand, ensuring product availability and visibility
- Delivered a 73% revenue growth for Plainview Doha within 2 years through strategic planning and execution
- L'Oréal & Garnier
Sales Supervisor
OSN
06.2014 - 02.2016
- Company Overview: Orbit Showtime Network
- Led a regional sales team of 15+ members, achieving consistent sales targets through effective training and performance management
- Conducted weekly training sessions, improving product demonstration skills by 30% and increasing individual close rates
- Built and maintained relationships with high-value clients, presenting tailored solutions to meet their needs
- Utilized cold calling and prospecting techniques to secure new business opportunities and expand the client base
- Collaborated with operations and installation teams to ensure seamless service delivery
- Orbit Showtime Network
Team Leader
Carrefour
11.2010 - 05.2014
- Managed inventory and purchase orders, reducing aging stock and negative margin items to meet budgetary goals
- Improved customer shopping experience through effective merchandising and after-sales service
- Achieved two consecutive monthly sales records by optimizing in-store promotional events and aligning with planogram specifications
- Ensured merchandise availability and visibility, contributing to a standard shrinkage value over multiple quarters
Skills
- Team Leadership
- Effective Negotiation Strategies
- Brand Strategy Development
- Strategic Growth Execution
- Inventory Management
- Profit and Loss Management
Languages
English
Arabic
Education And Certifications
- Microsoft Certified Systems Engineer (MCSE)
- Microsoft Certified Systems Administrator (MCSA)
- Microsoft Certified Professional (MCP)
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
Timeline
Key Account Manager
Darwish Holding Group
03.2016 - 02.2025
Sales Supervisor
OSN
06.2014 - 02.2016
Team Leader
Carrefour
11.2010 - 05.2014
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