Performance-oriented Sales Leader offering exceptional record of achievement over 30-year career. Creatively markets and sells products with forward-thinking, solution-oriented strategies. Prospect new leads continuously and sustain strong sales channels to drive revenue growth. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
2
2
Languages
1
1
Certification
37
37
years of professional experience
Work History
Channel Sales Manager
Elm Company
Riyadh
01.2013 - 07.2024
Directed management of diverse portfolio of channel partners to enhance profitability and mitigate risk.
Achieved consistent sales growth of 20% in both government and private sectors to drive revenue expansion.
Established annual sales targets for resellers across Riyadh, Jeddah, and Dammam, delivering regular quarterly updates to track progress.
Contributed to the formulation of effective sales strategies and documentation to bolster revenue growth initiatives.
Evaluated and structured sales data while diligently monitoring advancement towards established sales goals.
Analyzed reseller feedback to drive necessary adjustments in operational processes, enhancing overall efficiency.
Sales Manager
Automated Systems Est.
01.2012 - 01.2013
Crafted and deployed targeted promotional materials and initiatives, aligning with revenue goals and organizational success.
Investigated market dynamics and competitor movements to uncover and exploit new sales opportunities.
Analyzed lost sales and customer account issues meticulously, facilitating the prompt delivery of accurate sales reports.
Achieved sales goals through effective management of individual performance strategies. Enhanced team dynamics by executing strategic sales action plans. Optimized team efforts to significantly improve overall results.
Interpreted sales performance metrics, offering strategic guidance and personalized coaching to enhance team effectiveness.
Product Manager – HP PCs and Printers
Jeraisy Computer & Communication Services
01.1997 - 01.2012
Executed sales strategies that resulted in exceeding annual targets of 150 million SAR, contributing to overall business growth.
Analyzed market trends to set specific quarterly sales targets for each product within Riyadh, Jeddah, and Dammam departments.
Evaluated market trends and consumer insights, leveraging findings to design and implement successful marketing strategies for HP products.
Analyzed market trends and developed detailed business plans for over 50 high-performance products, highlighting pricing structures, sales projections, marketing initiatives, and unique product attributes.
Crafted targeted marketing collateral to emphasize distinctive attributes of HP-PS products for customer and end user engagement.
Orchestrated sales initiatives that resulted in 250 million SAR through effective promotion and distribution of an extensive portfolio of HP products and solutions.
Advised major clients and Jeraisy's branch offices on HP products, ensuring alignment with customer needs and operational goals.
Developed and executed training programs for sales team, focusing on latest HP products to improve overall sales performance.
Designed and executed workshops while fostering knowledge exchange to drive the adoption of best practices.
Engaged proactively with vendors to secure competitive pricing while managing the partnership dynamics between Jeraisy and HP.
Analyzed customer requirements alongside tender department to identify and recommend the best solutions for high-value tenders.
Coordinated annual rebate strategies and budget management to support training and marketing objectives.
Product Marketing Supervisor – Apple Computer
Jeraisy Tech
01.1988 - 01.1996
Assessed upcoming Apple and third-party products and software packages prior to their official launch.
Collaborated with software developers to enhance products and software packages, effectively communicating updates to senior management.
Managed and organized product pricing and final release, ensuring seamless entry into Saudi Arabian market.
Offered on-site customer support by addressing and resolving software issues directly.
Developed market strategies for Autologic, Nikon, Ultre, Highwater, PixelCraft, and ScanView products.
Organized and participated in various press conferences, road shows, and Expos, both locally and globally.
Education
Bachelor of Science - Business Administration
Alliant International University
San Diego, USA
01-1986
Bachelor of Science - Management Information Systems