Mo Elgazar

Supports Canadian businesses to expand their marketplace and increase profitability through market growth & acquisition plans and strategic alliances and partnerships globally.

• Acting as a business development consultant to clients across a wide variety of sectors expanding their business within the Canadian marketplace and globally.
• Managed Nurture Growth’s (a Canadian bio fertilizer manufacturer) expansion to the African market through developing partnership agreements and facilitating strategic alliances at $1.5 million in budget.
• Led the market analysis, and feasibility study and grew Siwa Salt's customer base in Canada with $2.5 million of annual revenue.
• Developed sales strategy and marketing plans for Bamford Produce from building the pricing model, product range, promotion tools and distribution plans.
• Facilitated market partnership agreements for Rusticano (a global marble manufacturer) into the Canadian market at a budget of $3 million annual revenue.

A fully integrated marketing advertising and communications company with a global footprint in South Africa and the Middle East

• Engaged in several projects for AXA insurance:

Ø Architected direct sales channel model and telesales team including defining channel objectives, targets, financial model, expansion location, competition analysis and operational process

Ø Activated the launch of BTL campaigns including building the business case, defining communication channels, agreeing on SLA with the participating team, required resources and project timelines

Ø Designed customer experience blueprint including touchpoints definition, process analysis, customer pain points and resolutions

• Engaged in several projects for TOTAL energy:

Ø Project management distribution loyalty program including facilitating communication, role definition, project scope, resources and timelines

Ø Steered customer experience global survey (Egypt, Jordan, Germany) including survey objectives, survey structure, sample size, survey content, survey analysis and survey results communication and recommendations

• Executed distribution activities through new concept validation and on-ground marketing activities for Coca-Cola and Froneri.
• Tested new sales channel expansion plans and distribution activities including partnership, wholesale and retail structure for Orange, Etisalat and Vodafone Telecommunication
• Launched all distribution activities including product channel mix, multilayer distribution channel, and channel compensation plans for SICO Mobile
• Introduced new Telecom products to the Egyptian market by exploring partnership agreements and strategic alliances for Karbonn Mobile
• Formulated all marketing activities including marketing growth and customer acquisition, marketing campaigns, customer segmentation, marketing budget plan, product testing and validation, and developed retention strategies of cosmeceuticals products for BP pharmaceutical
• Explored new partnerships and business opportunities for Swiss Global Enterprise

A British telecommunications leader with global operations and services in Europe, Africa, Asia and previously the United States (Verizon). The following key achievement is a relevant experience to the job posting

• Steered the negotiation for profitable contracts for Vodafone partners (commercial and financial assessment) with a market value of C$100 million/month with key stakeholders: executive committee, Legal and Regulatory, Marketing, Finance and Sales leadership team
• Collaborated with Vodafone partners to design distribution expansion plans including target locations, dealers' criteria product mix and trade incentive plan
• Designed partner's monthly Key performance indicators (KPIs), partners’ benchmark analysis, market analysis and financial performance
• Led partners' reporting and analytics including reporting for internal and external communication purposes
• Delivered sales training sessions across Vodafone partners. leading a team of 105 offices and 650 agents
• Conceptualized multiple partners' due diligence projects which lead to cost savings of C$10 million/year
• Project managed several joint operational solutions (including SYS automation, handheld) in addition to the supported launch of the e-payment portal as a new electronic payment channel and other Vodafone product
• Led strategic planning of partner engagement programs after analysis and research of company programs and functions.
• Monitored trends to identify untapped market gaps where partnerships would prove crucial.
• Cultivated business partnerships to build lasting relationships with internal and external parties.