Par Vajihollahi

• Thought Leadership and Strategic Analysis: Provided thought leadership, strategic trend analysis, and creative strategy to clients and internal team members, driving innovation and ensuring competitive advantage.
• High-Level Growth Strategies: Oversaw and planned high-level growth strategies for a diverse range of clients, achieving measurable improvements in market positioning and revenue, with an average ROI increase of 20%.
• Digital Marketing Management: Managed and optimized various digital marketing channels including social media, blogs, websites, and email newsletters, enhancing online presence and engagement, leading to a 15% increase in digital ROI.
• Comprehensive Marketing Strategies: Developed and implemented comprehensive marketing strategies focused on digital marketing initiatives, social media campaigns, influencer partnerships, email marketing, and community engagement, resulting in increased brand visibility and customer interaction, achieving a 25% ROI on campaigns.
• Team Leadership: Ensured consistent brand messaging and maximized engagement across all channels by leading a team of digital specialists, copywriters, and graphic designers, fostering a collaborative and creative work environment that contributed to a 20% increase in overall team productivity.
• Content Creation and Channel Management: Oversaw content creation and channel management, providing on-site support for key events to ensure seamless execution and high-quality output, contributing to a 15% increase in event-related ROI.
• Creative Process and Campaign Production: Led the creative process and production for various high-impact campaigns, ensuring deliverables align with brand goals and resonate with target audiences, resulting in a 30% increase in campaign ROI.
• Media Planning and Budget Optimization: Spearheaded media planning and buying efforts, optimizing budget allocation to achieve maximum reach and engagement, resulting in a 20% improvement in media spend efficiency and a 25% ROI on media investments.

• Strategic Planning and Execution: Led the creation and implementation of comprehensive annual marketing and promotional strategies for flagship brands, driving significant revenue growth and aligning with overall business objectives.
• Integrated Marketing Campaigns: Designed and directed over 30 multi-channel marketing campaigns (including digital, print, and experiential) to enhance brand visibility, engagement, and conversion rates, resulting in a notable uplift in customer acquisition.
• Digital Transformation: Championed the digital transformation of the marketing department, integrating advanced analytics, SEO, PPC, and social media strategies, leading to a substantial boost in online presence and e-commerce sales.
• Data-Driven Decision Making: Utilized data analytics and performance metrics to guide strategic decisions, optimize marketing efforts, and achieve a significant ROI on campaigns, with notable reductions in customer acquisition costs.
• Team Leadership and Development: maintained the growth of our marketing team to 23 specialists and coordinators, fostering a culture of innovation, collaboration, and continuous improvement, resulting in increased team productivity.
• Brand Management: Ensured brand consistency and integrity across all marketing initiatives, reinforcing brand identity and strengthening market position, leading to significant improvements in brand recognition and customer loyalty.
• Stakeholder Collaboration: Collaborated with key stakeholders, including senior executives, sales teams, and external partners, to align marketing strategies with business goals and drive cross-functional initiatives, achieving increased project success rates.
• Budget Management: Optimized resource allocation to maximize return on investment and meet financial targets, resulting in improved marketing efficiency and effectiveness.
• Innovation and Trend Analysis: Stayed ahead of industry trends and competitive landscape, leveraging insights to drive innovation in marketing strategies and product offerings, leading to increased new customer acquisition.
• Customer Engagement: Developed and implemented customer engagement strategies to enhance loyalty and retention, significantly increasing repeat business and customer lifetime value.
• Executive Reporting: Provided regular updates and strategic recommendations to the executive team based on comprehensive market analysis and campaign performance reports, contributing to improved strategic decision-making accuracy.

• Developed annual marketing and promotional plans for three key brand accounts including; Botanica Health, MegaFood and Host Defense.
• Developed and implemented digital marketing strategies to incorporate SEO, PPC, paid Social Media and conversion campaigns to drive brand awareness and sales growth.
• Achieved 30% ROI on campaigns by developing and integrating targeted online lead generation programs.
• Increased website traffic for each key brand account by 70% year over year meeting a conversion goal of 20% for each account.
• Assisted in growing our Amazon channel sales by 180% from 2019-2021 by creating ecommerce friendly marketing material and off Amazon ad strategies.
• Worked closely with our agency partners to meet and exceed yearly targets of 30% revenue growth for key brand accounts.
• Managed omnichannel marketing campaigns by collaborating with internal teams (Trade, Amazon, D2C) to develop brand consistency and best practices.
• Analysis of monthly performance metrics and analytical reports, reviewing and communicating marketing campaign successes and learnings to our clients.
• Hired and managed a team of eight specialists and coordinators to take on marketing projects for key brand accounts.
• Leveraged industry trends and competitive analysis reporting to improve on product innovation, customer service, product education and marketing campaigns.
• Organized and led staff on annual promotional development, sales analysis and creative marketing services offered.
• Restructured and transitioned the marketing team to work remotely from the start of COVID, hiring and training half of the team 100% remotely.

• Formulated the first in-house digital marketing department to TallGrass Natural Health & restructured all existing agency contracts to cut operational costs.
• Managed digital needs for 9 Natural Health brands in the Canadian market with special focus on: Botanica Health & MegaFood.
• Worked closely with various creative production companies to develop marketing material for brand campaigns online and in retail stores.
• Media Planning/Buying; Facebook Ads, Google AdWords, PR, and Traditional Media.
• Consistently bringing 20%+ monthly conversion rate from website traffic for key brand accounts.
• Developed a successful in-house influencer program, working with over 1200 influencers in 2 years and an estimated total reach of 21 Million followers.
• Meeting and exceeding all monthly digital goals including; Website traffic, Conversion, Social Media Engagement & Influencer outreach.
• Planning and launching new product campaigns for all in-house brands.
• Success launch of a re-brand for Botanica Health (Brand story, website, social media, packaging, marketing collateral).

• Developed digital marketing strategies (Social Media, PPC, SEO) to increase brand exposure and audience engagement for monthly brand portfolios.
• Developed creative digital content on social media for brand accounts, increasing consumer engagement by 45-60% per account.
• Tracked Social Media campaign performance and presented detailed reporting to clients. Highlighting product innovation opportunities through social listening tools.
• Generated interest for new and upcoming product and service releases via influencer marketing and increased online conversion by 15-20% on average per account.
• Built a network of social media influencers, including celebrities, bloggers and companies to increase brand exposure.
• Supported SEO initiatives to improve content, keywords, and branding, increasing organic traffic by 20-25% per year for long term partnered accounts.

Chungdahm Learning is one of South Korea's top education programs with over 209 locations in South Korea & worldwide. Having had worked my way up in the company throughout my undergraduate degree, I was able to serve as the companies marketing coordinator for the Canadian branch. Through traditional marketing (newspaper, commercial ads & conferences) as well as online marketing I was able to strengthen the brand of the school within Asia-Pacific as well as South America.

• Strategy planning for market expansion in North America.
• Rebranding of the ChungDahm operations in North America.
• Working closely with web developers to create a bilingual website with an access portal for parents and students.
• Commercial Advertising for the North American division (newspaper, web videos, brochures).
• Hosting and organizing seminars and conferences with agency representatives to generate student leads.
• Researching and identifying agency partners who could generate more student leads for our Vancouver locations.
• Collaborating with local private schools to organize exclusive student programs and special access for ChungDahm students.
• Expanding our reach to Asia-Pacific and South America, resulting in a 30% enrolment increase year over year.

• Responsible for hiring and training a group of 12 junior activity leaders to facilitate outdoor activities for students of ChungDahm Learning.
• Developed and oversaw up to 14 monthly activities focused on learning Canadian history while practicing the English language.
• Coordinated student activities and boosted engagement by ensuring safe, positive environment.
• Worked with leadership to evaluate needs and propose initial plans.
• Maintained records of activities and analyzed feedback from participants.
• Trained and managed assistants and delegated tasks for staff members often with language barriers to overcome.
• Organized services such as transportation, event security, and catering for 120-200+ students per semester.