Summary
Overview
Work History
Education
Skills
Timeline
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Mladen Marin

Amherstburg

Summary

Self-motivated and forward-thinking Marketing and Communications Specialist with seven years of experience. Collaborative with dedication to partnering with coworkers to promote an empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings and achievements in working with cross-functional teams to achieve marketing and brand development goals.

Overview

7
7
years of professional experience

Work History

Client Service Lead

Publicis Canada
11.2021 - Current
  • Full-funnel digital management in paid & organic social (Facebook, Instagram, Twitter, LinkedIn, Pinterest and TikTok).
  • Manage full digital campaigns from insights (developing briefs, prioritizing messaging) to execution through to post-performance.
  • Adjust timelines based on client's feedback, creative edits and/or media buys.
  • Strategic development across social media and digital platforms.
  • Maintained open communication by presenting regular updates on project status to clients.
  • Ad set up, media trafficking and analytics.
  • Provided strategic recommendations and managed agency resources to fulfill client's marketing needs.
  • Strong understanding of social media management tools.
  • Strong relationship building and communication across Tier 1, Tier 2, Parts & Service and CRM clients.

Manager, Social Strategy

Spin Master
02.2018 - 11.2021
  • Assisted in developing paid and earned influencer marketing strategies and campaigns for various children brands, including PAW Patrol
  • Managed over 30 influencer plans including identification, vetting and selection of influencers, creation of influencer briefing materials, product shipping and management, content review, editing and approvals.
  • Managed vendors to ensure all projects were kept on track, on time and on budget.
  • Built strong relationships with social influencers/brand ambassadors and high-profile celebrities through seeding programs and regular communication, coordinate influencer kits and samples, materials and post campaign reports
  • Developed PAW Patrol's social media strategy, channel planning and community management
  • Managed and actively supported a team of Community Managers by quickly responding to questions via phone and email and finding appropriate solutions to customer issues.
  • Actively measured campaign performances in conjunction with Marketing Analytics and provided brand teams with monthly snapshots and seasonal wrap ups.
  • Worked closely with Experiential and Creative teams to create and develop influencer events and media opportunities plus develop social content that was timely and on brand.

Marketing and Social Media Coordinator

Liberty Entertainment Group
01.2017 - 02.2018
  • Administered marketing calendar and posted new content to coincide with new product and service releases.
  • Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning.
  • Wrote social media content to increase engagement with customers.
  • Coordinated resources to craft marketing plans for various projects including product launches and events.
  • Planned events, including trade shows and vendor fairs, for clients and partners to attend.
  • Partnered with graphic designers creating content and promoting ad campaigns.

Education

Bachelor of Arts - Marketing Management - Public Relations

University of Guelph
Guelph, ON
04.2015

Diploma - Media Studies

Humber College
Toronto, ON
04.2015

Diploma - Broadcast Journalism

Conestoga College Institute of Technology And Advanced Learning
Kitchener, ON
04.2012

Skills

  • Excellent verbal and written communication skills
  • Collaborative team player
  • Highly detail orientated
  • Strong time management and project management skills
  • Excellent work ethic
  • Strong knowledge of Microsoft Office Suite

Timeline

Client Service Lead

Publicis Canada
11.2021 - Current

Manager, Social Strategy

Spin Master
02.2018 - 11.2021

Marketing and Social Media Coordinator

Liberty Entertainment Group
01.2017 - 02.2018

Bachelor of Arts - Marketing Management - Public Relations

University of Guelph

Diploma - Media Studies

Humber College

Diploma - Broadcast Journalism

Conestoga College Institute of Technology And Advanced Learning

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Mladen Marin