Mithila Karnik

• Business Development: Established relationships with over 50 studios (employers) and 25 public institutions within BC, while onboarding 25 studios into the first two cohorts of the Work Placement Pilot Program as well as working closely with work placement offices and program leaders of all the public institutions
• Recruitment Management: Filled 51 work placements over a period of six months by understanding specific roles and responsibilities laid out by studios and coordinating with the schools to ensure applicant pool matched the skills and experiences needed
• Administrative Management: Developed job descriptions as needed, posted across school job boards, conducted eligibility screens for student applicants, shortlisted for employers based on the level of recruitment needed, promptly corresponded with applicants to coordinate interviews for over 75 unique work placement jobs
• Stakeholder Management: Working closely and communicating regularly with studios / employers, public institutions, students, education partners as well as funding partners to ensure the ongoing delivery and planning for the pilot is on track
• Training & Development: Presented and explained the policies, procedures, studies within the pilot program and ensured participants are eligible and trained on next steps. Supported the program manager in research, revision, development of program materials and conducted quantitative analysis.
• Project Management: Working on strategic short and long term goals for the pilot, reporting milestones and key deliverables to the steering committee as well as the province and keeping the pilot on track for achieving 170+ student placements through four cohorts
• DEI: Remodeling communication to align with DEI principles and using inclusive language to communicate and promote the program and all job opportunities as well as understanding individual employer needs in terms of student skills and experience
• Enhanced candidate placement rates by building strong relationships with industry partners and employers.
• Monitored industry trends and job market data, adapting placement efforts accordingly for optimal results.

Brand Management: Responsible for development, sustainability and execution of LittleLit brand strategy, sponsorship opportunities and partnerships across parent groups, educators, schools and other alliances. Successfully created brand awareness, social media presence and active partnerships with parents, educators and alternative learning schools and groups and delivered multi-channel marketing campaigns

Digital Marketing Management: Increased LittleLit's Share of Voice (SoV), reach and impressions by a collective 49% in a span of four months through paid media, social media and SEO. Created and executed a robust digital marketing, social media and affiliate marketing as well as PR plan for LittleLit - positioning it as the Ai focused kids learning app of choice

Partnership Acquisition: Strategically built and maintained relationships with over 20 Instagram, TikTok and Youtube influencers including collaborations with local community-based events and organizations such as TCMG, YMCA, Girls Who Code, Ethos Lab. Increased content interaction and click-through rates from 12% to 36% in a span of four months specifically through partnership acquisition. Conducted outreach to over 120 kid-friendly local businesses for collaborations and nurtured these relationships.

Funding Outreach: Identified and applied for appropriate government and VC funding avenues such as IRAPS, MITACS and solicited funding from corporate organizations to secure financial support at the pre-seed stage. Assisted founders with speaker and showcase opportunities within specifically sourced out tech and digital media events, fairs, conventions etc.

Grants Application: Created and flexibly adhered to a grant and VC funding target quarterly calendar with active annual pre-seed goals as well as helped apply to specifically sourced provincial, federal and corporate grants

Community Events: Successfully curated and executed three community events with lasting impact to introduce the benefits of LittleLit to parents, kids and educators. Attracted over 120 attendees and increased customer base from 8% to 29% through these events.

Reporting and Analytics: Provided bi-weekly analytics on digital marketing, social media and affiliate marketing as well as PR plan including highlighting growth trajectory, positive community impact and successful industry partnerships