Mitchell Pelletier
Kelowna,BC
Summary
Results-driven sales professional with experience managing full-cycle B2B sales, building relationships, and closing multi-unit deals across competitive markets. Strong ability to identify opportunities, position high-value products effectively, and guide buyers through complex purchasing decisions. Skilled in pricing strategy, negotiation, and demand generation, with a practical understanding of logistics and operations. Known for being proactive, adaptable, and focused on driving revenue while maintaining long-term client relationships.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Partner
Golf Cart Sales & Asset Disposition Venture
kelowna, BC
07.2025 - Current
- Partnered in strategic resale and liquidation of 2020 lithium-powered golf cart fleet valued at $1.5 million.
- Recognized and leveraged a time-sensitive arbitrage opportunity influenced by tariff dynamics and favorable exchange rates, positioning lithium-powered technology as a high-value, future-ready investment across multiple buyer segments including golf courses, resorts, fleet operators, and private purchasers.
- Defined fleet’s core value proposition, enhancing market value through brand equity and maintenance history.
- Led marketing operations including brand positioning, pricing strategy, and demand generation systems.
- Developed multi-channel B2B campaigns utilizing email, LinkedIn outreach, direct course engagement, and digital listings.
- Produced comprehensive marketing collateral such as spec sheets, pricing packages, photography, and sales presentations.
- Targeted mid-market golf courses in British Columbia and Eastern Canada to maximize inventory velocity.
- Structured and negotiated bulk purchase agreements with ownership groups and operations managers.
Western Territory Manager
Market Recon
North Vancouver, British Columbia
01.2024 - 06.2025
- Managed duty-free operations across Western Canada for leading North American brands.
- Oversaw merchandising and client relationships at airports, border crossings, and urban duty-free locations.
- Adapted strategies to align with post-pandemic travel trends while preserving brand integrity.
- Served as primary regional contact for retail partners and brand stakeholders.
- Directed field marketing strategies across key retail accounts in Western Canada.
- Strengthened retailer relationships to enhance product visibility and increase sell-through rates.
- Conducted merchandising audits to deliver actionable market intelligence to brand leadership.
- Identified high-growth retail regions and expansion opportunities for strategic development.
Lead Quick Service Supervisor
Canucks Sports & Entertainment
Vancouver, British Columbia
09.2022 - 11.2023
- Supervised 20+ staff during NHL games and major events at Rogers Arena.
- Managed high-volume food and beverage operations while maintaining efficiency and team morale.
- Supported hiring initiatives and staff training programs.
- Recognized for reliability and leadership in peak-demand environments.
Promotions Coordinator
Big White Ski Resort
kelowna, BC
05.2022 - 09.2022
- Executed event marketing campaigns and on-site brand activations.
- Conducted social media audits and performance analysis to optimize engagement.
- Researched consumer behavior trends to support sustainability and digital initiatives.
- Presented marketing insights and creative proposals directly to senior leadership.
Education
BBA - Marketing
Okanagan College
Kelowna07-2022
Skills
- Strategic negotiation
- Market positioning
- Demand generation
- B2B marketing campaigns
- Brand equity management
- Customer relationship management
- Field marketing strategy
- Team leadership
- Marketing
- Key client relationships
- Contract negotiation
- Bilingual: French
Languages
French
Professional
Certification
Google Ads Certificate
Timeline
Partner
Golf Cart Sales & Asset Disposition Venture
07.2025 - Current
Western Territory Manager
Market Recon
01.2024 - 06.2025
Lead Quick Service Supervisor
Canucks Sports & Entertainment
09.2022 - 11.2023
Promotions Coordinator
Big White Ski Resort
05.2022 - 09.2022
BBA - Marketing
Okanagan College